YONG CHEE KHEN About Me – My Story
Agenda <ul><li>About Me </li></ul><ul><li>My education  </li></ul><ul><li>Relevant work experience </li></ul><ul><li>Why m...
About Me A result-oriented business professional with over 10 years of end-to-end business experience in research, busines...
About me  <ul><li>Date of Birth  : 26 Oct 1976 </li></ul><ul><li>Age  : 34 </li></ul><ul><li>Metabolic Age : 26 (as at 26 ...
Play  Hard  About me – Work Hard, Play Hard  Work Hard
My Education
My Education (Business, IT, Project Management)  <ul><li>Bachelor of Commerce ( Hons.)   Pattern Area: Finance and Human R...
Relevant work experience
Professional Experience  (End-to-End from Research to Review) <ul><li>Research    Analysis    Strategy    Implementatio...
Business Analyst,  Cyber-Village, Jul 1999 - Jul 2000 <ul><li>Main functions: eCommerce Project Management </li></ul><ul><...
Business Analyst eChannel Dept, AmBank Group, Mar 2001 - May 2004 <ul><li>Main functions: Market Intelligence, eCommerce P...
Planning Analyst,  Marketing Dept, DHL, Jun 2004 – Jul 2007 <ul><li>Main functions:  </li></ul><ul><li>Market Intelligence...
Business Planning Manager  Corporate Strategy Dept,  U Mobile, Aug 2007 – Aug 2008 <ul><li>Main functions: Business Case a...
Planning Manager  Sales Dept, Tesco, Sept 2008 – May 2010 <ul><li>Main functions: Sales Strategy Planning and Project Mana...
Commercial Insights and Program Manager Marketing Dept, Tesco, June 2010 – Present <ul><li>Main functions: Market Intellig...
Contact Yong Chee Khen  61, Jalan Selangat, Taman Pertama,  56100 Kuala Lumpur,  Malaysia   6012-265 8389   [email_address]
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Business Manager with over 10 years of business analysis and project management experience

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  • 04/10/11
  • Business Manager with over 10 years of business analysis and project management experience

    1. 1. YONG CHEE KHEN About Me – My Story
    2. 2. Agenda <ul><li>About Me </li></ul><ul><li>My education </li></ul><ul><li>Relevant work experience </li></ul><ul><li>Why me? </li></ul>
    3. 3. About Me A result-oriented business professional with over 10 years of end-to-end business experience in research, business analysis, strategy, project implementation, and performance review
    4. 4. About me <ul><li>Date of Birth : 26 Oct 1976 </li></ul><ul><li>Age : 34 </li></ul><ul><li>Metabolic Age : 26 (as at 26 Dec 2010) </li></ul><ul><li>Place of Birth : Kuala Lumpur, Malaysia </li></ul><ul><li>Marital Status : Single (Willing to relocate and travel) </li></ul><ul><li>Hobbies : Read news, photography, exercise, travelling, internet </li></ul><ul><li>Travelling experience: Canada, USA, Hong Kong, China, India, Thailand, Singapore   </li></ul><ul><li>Cross-cultural experience: 2 years living experience in Canada </li></ul><ul><li>My Life Philosophy CANI – Constant And Never-ending Improvement </li></ul>Lifelong learning, highly discipline, competitive, and energetic . 2 years cross culture experience staying in Canada. Single – willing to travel and relocate (if necessary).
    5. 5. Play Hard About me – Work Hard, Play Hard Work Hard
    6. 6. My Education
    7. 7. My Education (Business, IT, Project Management) <ul><li>Bachelor of Commerce ( Hons.) Pattern Area: Finance and Human Resource Management University of Manitoba, Canada </li></ul>Highly competitive, proven initiative to learn and develop various of aspect of business and personal skills, fitting my life philosophy of Constant And Never-ending Improvement . <ul><li>Personal Development: Unleash The Power Within, Anthony Robbins </li></ul>1998 2001 <ul><li>Master of Information and Multimedia Technology University of Tun Abdul Razak, Malaysia </li></ul><ul><li>Certificate in Internal Auditing for Financial Institutions Institute of Bankers Malaysia </li></ul><ul><li>Communication And Leadership Program Toastmasters International </li></ul>2002 2003 <ul><li>Certified Associate in Project Management Project Management Institute ( www.pmi.org ) </li></ul>2010 Qualification <ul><li>Certificate of Unified Examination for Independent Chinese Secondary Schools Chong Hwa Independent High School, Malaysia </li></ul>1994 Year Eligibility requirements
    8. 8. Relevant work experience
    9. 9. Professional Experience (End-to-End from Research to Review) <ul><li>Research  Analysis  Strategy  Implementation  Review </li></ul><ul><li>Cross-functional experience in business planning, sales, marketing, finance, and IT </li></ul><ul><li>Proven performer in result-oriented and fast changing environment (incl. MNC and FMCG) </li></ul><ul><li>Market research (incl. economy, industry, customer, competitor research) </li></ul><ul><li>Business analysis (incl. sales, customer, promotion, financial analysis) </li></ul><ul><li>Revenue forecasting </li></ul><ul><li>Business planning and performance review (incl. business performance review, 3 years strategy plan) </li></ul><ul><li>Project management and implementation (inc. business and IT projects) </li></ul><ul><li>Leadership / supervisory experience </li></ul>
    10. 10. Business Analyst, Cyber-Village, Jul 1999 - Jul 2000 <ul><li>Main functions: eCommerce Project Management </li></ul><ul><li>Served as a Project Manager and worked closely with business owners, account managers, programmers and designers to develop eCommerce website . </li></ul><ul><li>Use research insight to provide recommendations to clients </li></ul><ul><li>Major projects managed : </li></ul><ul><ul><li>111flowers.com, allows customers to purchase flowers via Internet </li></ul></ul><ul><ul><li>Watchesplanet.com, allows customers to purchase watches via Internet </li></ul></ul><ul><ul><li>Teddybearland.com, allows customers to purchase teddy bear gift via Internet </li></ul></ul><ul><li>Expand customer base </li></ul><ul><li>Improve revenue </li></ul>Main Impacts to Business
    11. 11. Business Analyst eChannel Dept, AmBank Group, Mar 2001 - May 2004 <ul><li>Main functions: Market Intelligence, eCommerce Project Management </li></ul><ul><li>Supported management with market update and competitor intelligence </li></ul><ul><li>Served as a Project Manager to introduced new Internet banking services to customers including: </li></ul><ul><ul><li>Online Credit Card and Debit Card enquiry </li></ul></ul><ul><ul><li>Online Credit Card and Debit Card transactions </li></ul></ul><ul><ul><li>Online savings account statement (e-Statement) </li></ul></ul><ul><ul><li>Online Interbank Funds Transfer </li></ul></ul><ul><ul><li>Online Bill Payment </li></ul></ul><ul><li>Main responsibilities as a Business Analyst / Project Manager include: </li></ul><ul><ul><li>Understand market trend, competitors product features </li></ul></ul><ul><ul><li>Develop functional specification, include customer experience, business processes, risk management technical specification, report specification </li></ul></ul><ul><ul><li>Work with business and IT units </li></ul></ul><ul><ul><li>Manage scope, budget, timeline, change requirements </li></ul></ul><ul><ul><li>Provide training to customer service </li></ul></ul><ul><ul><li>Review project performance and next steps </li></ul></ul><ul><li>Improve customer service </li></ul><ul><li>Improve customer satisfaction </li></ul><ul><li>Improve operational efficiency (more e-payments and less over-the-counter transactions) </li></ul>Main Impacts to Business
    12. 12. Planning Analyst, Marketing Dept, DHL, Jun 2004 – Jul 2007 <ul><li>Main functions: </li></ul><ul><li>Market Intelligence, Sales Planning and Business Performance Review </li></ul><ul><li>Worked closely with external partners, mainly research vendors and government agencies, and internal stakeholders, mainly include regional office, senior management team, marketing, and sales managers. </li></ul><ul><li>Managed various research projects including Market Share Trends, Customer Satisfaction Survey, 2005 Transportation Market Sizing Study, 2006 Competitive Intelligence, Free Trade Zone Research and Downtrader Research. Provided management and sales managers with market intelligence importance for business development and operational improvements purposes. </li></ul><ul><li>Coordinated various cross-functional strategic projects including Quarterly Country Business Review, 2005 & 2006 Stretch Target Review, 3 years / 5 years / 10 years Strategy Plan, and the development of Market Forecasting Model. </li></ul><ul><li>Developed various business analysis including market analysis, sales analysis and customer analysis for business review and business planning purposes. </li></ul><ul><li>Supported management with economic forecast, industry forecast, monthly and yearly sales forecast for business planning and target setting purposes. </li></ul><ul><li>Awarded the 2005 DHL Malaysia Employee of The Year from excellent work attitude and solid performance </li></ul><ul><li>Maximize potential revenue </li></ul><ul><li>Improve customer satisfaction (via CSS research) </li></ul><ul><li>Improve accuracy of sales target setting </li></ul>Main Impacts to Business
    13. 13. Business Planning Manager Corporate Strategy Dept, U Mobile, Aug 2007 – Aug 2008 <ul><li>Main functions: Business Case and Financial Evaluation </li></ul><ul><li>Championed the improvement of the business case / financial model – from pure financial analysis to qualitative business strategy analysis and scenario analysis, and provided more insightful analysis for business decision making. </li></ul><ul><li>Supported management with business evaluation, including tactical analysis, P&L analysis, scenario analysis and cash flow, on various marketing projects: </li></ul><ul><ul><li>Over 20 product rate plans, including voice plans and content provider proposals </li></ul></ul><ul><ul><li>Sales and marketing tools, including CRM and sales tracking tools </li></ul></ul><ul><ul><li>Sales incentive program </li></ul></ul><ul><ul><li>Expansion of distribution channels </li></ul></ul><ul><li>Worked closely with Marketing department to ensure a realistic 2008 Marketing budget. </li></ul><ul><li>Managed a team of Business Planning Executives. </li></ul><ul><li>Attended the Telecom Pricing Master Class in Singapore. </li></ul><ul><li>Joined as an Assistant Manager in Aug 2007 and promoted to Manager in May 2008. </li></ul><ul><ul><li>Proven fast learner -- Overcame the challenge of having no concrete financial evaluation experience and getting a promoted within a year </li></ul></ul><ul><li>Maximize potential revenue and profit </li></ul><ul><li>Identify and manage potential risks, particularly financial risks </li></ul><ul><li>Cost control </li></ul>Main Impacts to Business
    14. 14. Planning Manager Sales Dept, Tesco, Sept 2008 – May 2010 <ul><li>Main functions: Sales Strategy Planning and Project Management </li></ul><ul><li>Provided management with 3 years Sales Strategy Plan </li></ul><ul><ul><li>Identified growing trends and market opportunities. </li></ul></ul><ul><ul><li>Analyzed internal sales performance and customer KPIs. </li></ul></ul><ul><ul><li>Worked with cross-functional department, including Supply Chain, Marketing, and Sales, to identify opportunities for improvements. Incorporated related findings into strategy plan. </li></ul></ul><ul><ul><li>Discussed with Sales department senior management to finalize people capability initiatives </li></ul></ul><ul><li>Served as Project Manager to refit Household Chemical category (> RM 100 million) </li></ul><ul><ul><li>Provided an increment sales growth of over 10% amid economic downturn. </li></ul></ul><ul><ul><li>This project was one of the top 3 projects in Tesco in 2009. </li></ul></ul><ul><ul><li>Invited as a guest speaker in Colgate-Palmolive Regional Category Management Workshop in Dec 09. </li></ul></ul><ul><li>Main responsibilities of a Project Manager include </li></ul><ul><ul><li>Market, sales, customer, promotion, operation, and space analysis </li></ul></ul><ul><ul><li>Use market and customer research to formulate project strategy </li></ul></ul><ul><ul><li>Manage and influence large cross functional team and stakeholders </li></ul></ul><ul><li>Strengthen market leadership </li></ul><ul><li>Improve revenue and profit </li></ul><ul><li>Improve customer satisfaction </li></ul><ul><li>Improve operational efficiency and product availability </li></ul>Main Impacts to Business
    15. 15. Commercial Insights and Program Manager Marketing Dept, Tesco, June 2010 – Present <ul><li>Main functions: Market Intelligence and Program Management </li></ul><ul><li>Worked with project sponsors, project managers and stakeholders to sign off the Project Initiation Documents for 2011 strategic projects. </li></ul><ul><li>Coached and supported project managers on project management in Tesco. </li></ul><ul><li>Provided Commercial Buying Team with supplier analysis for supplier negotiation, and range gap analysis for revenue and margin improvement. </li></ul><ul><li>Produced Range Insights Report – identified market opportunities within 30 product categories through market analysis, competitor survey, customer survey, customer spending analysis and sales analysis. </li></ul><ul><li>Up-skilled agency, including Nielsen and GFK, to perform customized market analysis catering to sales team’s needs </li></ul><ul><li>Initiated the improvement of market research reports, making it more relevant to the Commercial team. W orked closely with research agencies to increase the number of customized category performance report from less than 5 per year to 20 reports per year. Provided more actionable market insights to Commercial Team for revenue and margin improvement purposes. </li></ul><ul><li>Improve revenue and profit </li></ul><ul><li>Improve customer satisfaction, particularly in term of range satisfaction </li></ul>Main Impacts to Business
    16. 16. Contact Yong Chee Khen 61, Jalan Selangat, Taman Pertama, 56100 Kuala Lumpur, Malaysia 6012-265 8389 [email_address]

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