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?? HOW? TO FIND FUNDING Making a profit is not the goal of an association, but it must find funds for its survival and development as well as fulfillment of its projects. In addition to dues from its members, an association can count on certain types of financial assistance to ensure its continued existence. 1. THE DIFFERENT TYPES OF FINANCIAL ASSISTANCE (a non-exhaustive list, of course!) GOVERNMENT GRANTS This is financial assistance granted by the State to certain declared associations. Think of local, national and even international institutions and organizations for your grant requests: European Union (for example, the « Youth in Action » program: http://europa.eu/scadplus/leg/en/cha/c11080.htm), Government, ministries
(Education, Youth and Sport), regional and departmental (populationclusters, towns, communities, universities…).Available funding varies by region, so look for information at the local level!WITHIN THE UNIVERSITY Utilize the student network: the student affairs office, student life division, other student associations on campus, etc. can provide you with their assistance, particularly material assistance (provision of their material, shared premises…) Look for funds that exist in universities and schools, for instance funds that are intended to improve students’ lives, through the develop- ment of association-based activities. The board of directors of the university makes the decision whether to bestow the grant and the amount of the grant. Some centers for university and academic works offer funding for demonstrations, activities or one-time projects (most often based on culture, but you can also use this angle to transmit your message).PRIVATE FUNDING An individual or a company can provide support to your association to finance a project, for example for adver- self your ur tners’ Ask ut yo l par tising purposes: this type of partnership often involves exchanges of displays and products. This is the bo ncia a a sponsor principle: a company with give part of its finhics advertising budget to your project. By completely or et partially financing your project, it assumes that the advertising results generated will be equivalent to twice the initial investment. An individual or a company can also provide material, financial and human support, and without compensation: this is patronage. Thing of gifts and partnerships in kind: computer equipment, premises, free printing… anything that saves money is good! Private foundations can also provide you with substantial support. Browse the internet for potential foundations.For all private funding, consider specifying with your partners how they wishto highlight their partnership (mandatory logo on your documents, distribu-tion of promotional objects or documents…).
But be careful: ask yourself about your financial partners’ ethics. Others canattack you on this ground. It is always better to associate with people orstructures which defend the same values you do!THE RANGE WITHIN THE CAMPUSDo not ignore the potential of activities you organize on your campus, in termsof fundraising. Students and the general public are ready to help out, espe-cially when they can receive something in return. SOME IDEAS FOR EVENTS TO ORGANIZE: raffle; raffles with miscellaneous unsold items (think to request prefectoral authorization); collections; support demonstrations, setting up stands to call for subscriptions; quiz; themed student party with drinks for sale / school happy hour at the café; solar bar: sale of fresh fruit juices mixed by the sun, at low prices; sale of products or services; auctions; garage sale, flea market, secondhand trade; workshops, paying games; concerts; theatrical productions; athletic competitions; photo exhibition competition with prints for sale; exchange breakfast (coffee in return for donation).For this type of event, choose partners with values which correspond to yours:suppliers of organic products, committed artists, renewable energyproducers…
2.STEPS FORPROJECT FINANCINGFinding funds requires getting organized. Distribute responsibilitiesamongst yourselves and organize regular meetings.ANALYSIS OF YOUR PROJECT / INVENTORY OF RESOURCESAT YOUR DISPOSAL.Prepare a report of accounts for your association and develop a futurebudget: how much money do you need to carry out your project?An increasing number of associations are requesting grants and find them-selves in a competitive situation. Your application therefore must standout: the documentation must reflect your project in the best possible light andemphasize its relevance, even its vital nature. The presentation must befaultless, and the object of the request must be clear and precise.THE SEARCH FOR POTENTIAL SOURCES OF FUNDINGGather as much information as possible on their nature and the terms of thegrant. You can make a contact list in tree form: when you make a telephonecall, get the contact information for person called, and his or her connectionwith other contacts if the contact directs you elsewhere.There are a number of ways to learn about financers: consult their communication tools (brochures, journals...); read the press at the local, national and specialized levels: find information on similar projects and contact them to ask what financial resources they have at their disposal. By reading newspapers, it is also possible to identify politically engaged individuals, networks, potential donors, etc.; also communication with networks of associations, consult their communication tools and contact them to collect the necessary data; surf the web! Potential suppliers probably have a web site, or are mentioned on a documentary resource site…; lastly, if your association has existed for some time, search the archives or get back in touch with former members: they could have a lead for you!
MAKING CONTACTSIt is ideal to telephone rather than sending a letter: making the contactbecomes more personal and more precise.You can make a list of questions to ask before ”calling: what are the financer’s concerns? ontact ft a “ch the Dra t witLimitations? act shee s and contMaking a contact makes it possible to collect as name mation of s.much information as possible about the infor ion makerfinancer and the terms of the request. What is decisthe application process? How are decisionsmade? How often are meetings held? Timeframes?Draft a “contact” sheet with the names and contact infor-mation of decision makers. Make sure to obtain written information on theterms for filing an application.TIME NEEDED TO PREPARE THE APPLICATIONPrepare a clear and attractive application(cf. Sheet – The major points of drafting a grant application).The grant application must thoroughly meet the requirements of thefinancer approached. It must enable the financer to know the association ingeneral, its activities, its projects and needs. You must then provide a close- up of the activities or project for which you are requesting fund- ing. Through the application, the financer must be able to familiarize himself with your field of activity and be informed on the project with regard to which he is being approached. This application must convince the financer. The financer must support the project to want to grant funds. Consequently, your application must be well-developed and justified: show the relevance of your project and precisely indi- cate how the funds will be used. The financer also needs to be reassured that your project is serious to be able to support you. Respect the instructions for drafting the application If the number of pages is not specified, do not prepare a very long application. Reading 50 pages requires time that the financer does not necessarily have: it is better to be
concise. Present your project as a well-justifiedsummary, go straight to the essentials. You canalways attach appendices to fill in information thatappears to you to be important and difficult tosummarize.Do not hesitate to call on a third party to proof-read the application: ask the reader what wasretained and analyze the responses to improveyour application.A grant application must include: Prepare contact information for the requesters, or attract a clear an ive app d applicants, meaning your association; lication an introduction to the project’s pioneers; a one-page summary; a more substantial presentation of the project.You should precisely define your objectives and the resourcesimplemented to reach them: the application must also include a detailed,item-by-item budget.It is useful to present a list of medias supporting you (with letters proving thissupport) and sponsors (specifying in what way you are making them visible:logos on clothing, pamphlets, etc.).How are you advertising your events? Indicate the url of your web site, includeannexes with visuals of posters, brochures, your logo, the contact informationand bio of the person responsible for communication and public relations. Ifyou wish to obtain funds to create an event, it is critical to attach a programand the timeline for the operation.FILING THE APPLICATIONThe application must be complete: verify everything!The application deadlines must be respected, like all other instructions(sending the application with return receipt, for example). Be careful to askyour contact to whom the application must be addressed: sometimes, sev-eral participants are involved in the decision-making process.You can append interesting documents: however, you must differentiatebetween necessary appendices and “optional” ones, to be sure that theessential information has been well studied by the financing body. If it is toolong, drafting a summary of your application can be useful.Lastly, you must keep a copy of your application: this way, you canrespond more quickly to any requests for additional information which may be
made by the financer, and facilitate the transmission of information if theproject is passed on to future association managers.FOLLOWING UP ON THE APPLICATIONCall several days after sending your application to ensure that it hasbeen received.Choose, within your association, a designated contact person to be spec-ified to the financer: this person must be able to be contacted easily andquickly. S/he must be available and know your project inside out.This person must also be ready to expressly respond to requests foradditional information from the potential financer relative to the application.However, make sure not to harass the financer: once the application hasbeen sent, limit yourself to responding to these requests and remainunobtrusive the rest of the time.FOLLOWING UP ON THE RESPONSEFollowing the response, you must perform an analysis. This phase is essen-tial: your chances of obtaining a grant afterwards will multiply!In the case of a refusal, you must ask the financer for the reasons for thisrefusal: was it the form, the content, the budget, the requirements were notrespected, etc.If you have obtained the grant: congratulations! You must now assess theimpact of this new funding on the management of your project.You have com-pleted one step, you know for what this money will be used, you have support:you must take advantage of this to go a step further!If the grant is subject to an agreement with the financer, make sure you arewell-informed about the obligations which fall to you.In any case, plan meetings to take stock of the situation with all members ofthe association: you must provide reports on achievements by the associa-tion in relation to the grant so as to produce a summary statement for thefinancer on the progress of your project.All of the information collected in the framework of your request for funding(applications, catalog of assistance listed, contact sheets, methodology, let-ters, obstacles…) must be compiled in a separate file: you will certainlyneed it later. This information will also be very useful to future members ofyour association.
FINAL ADVICEYou must consider various sources of funding so as to avoidbecoming dependent on just one supply!Do not be intimidated by the technical jargon inherent togrant applications.Most importantly, do not become discouraged if your projectis not selected! A very large number of associations are competingfor funding. Look for the reasons for the refusal, and try your luckelsewhere!
TESTIMONY LAURA, UNIS-TERRE, EUROMED MARSEILLE . « Where to find financing? At the start of the project we decided to work on two fields of action, each one having specific financing needs: – reduction of energy consumption on campus => financing awareness – installation of photovoltaic solar panels => financing the investment Awareness: In order to involve the people on campus in our measures, we took part in Sustainable Development Week. For this event, among other things, we needed to produce posters. We had a slight head start thanks to our own contributions, but that wasn’t enough to pay for everything. So we organized bio-breakfasts (coffee, tea and bio-orange juice) over one month, and that allowed us to earn almost €150! We did 4 x one hour sessions and it was enough! We tried out other plans to raise funds regularly, such as the resale of ecological materials (e.g. recycled paper), and it works quite well in the long term. Greenpeace International Ottho Heldringstraat 5 1066 AZ Amsterdam Netherlands The other advantage of doing this is that it creates happy memories and a real team spirit, and that’s quite something! The technical part: Regarding the technical part of the project, first of all we financed a fea- sibility study, carried out by the Tecsol consultancy firm. It cost €3,500 and the agency for the environment and energy management (ADEME) could finance up to 70%. Then, we took part in a Sustainable Development projects contest organized by Blue Initiative, in which we won the missing €1,000.Printed on 100% post consumer recycled chlorine-free paper It was web surfers who were voting for the project of their choice and it’s thanks to Solar Generation that we won! Once the feasibility study was completed, we had to see how to finance the installation. So we started to look for funding in order to “lighten” the bill for the University. We took part in the request for proposal issued by the PACA region and the agency for the environment and energy management (ADEME). We had to build an www.solargeneration.org application pack which took us quite a while. But our application pack was rejected because of the technical part, written by the consul- tancy firm, because it didn’t meet the selection criteria. Since then, the new team set up a new application, and it has been accepted.The Renewable Energy Agency will fund the project. Now, we can move on to the next step: install the solar panels in 2008!!!