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  • 1. SPECIAL ADVERTISING SECTIONA state ofChangeIn America’s heartland, Missouriis transforming itself into a centerfor biotechnology and sustainablebusinesses that can help the planet. In Partnership with
  • 2. SPECIAL ADVERTISING SECTION Missouri ranks second in the Nation in the number of farms.If the words “heartland” and “cutting edge” man and CEO Tomas Hode, a Ph.D. from Sweden who founded the company. Indon’t seem to have much in common, think moving to Missouri, he got not only af-again and take a hard look at Missouri. fordable office space but also financing,Along with its traditional harvest of corn mentoring, and room to grow. “I am very, very happy here,” he says.and soybeans, Missouri is growing a very Take a 30-minute drive from Colum- bia, and there’s Soy Labs, a onetimedifferent kind of crop these days— York, and South Carolina, and even California company. It will soon be theyoung companies that are looking to some from countries as far away as the first tenant in the Missouri Plant Sci-leave their mark on the world by curing United Kingdom and Israel. ence Center, now under construction incancer, feeding the hungry, solving the Consider Immunophotonics, a small the small town of Mexico. In additionenergy crisis, and tackling the other company that has developed a minimally to office and lab space, the center willcritical challenges facing the planet. invasive laser-assisted vaccine designed include a pilot manufacturing plant de- The entrepreneurs behind these to treat metastatic breast cancer. A signed to help companies easily movefledgling firms are dreaming big. year ago, the company moved into the from the lab into initial manufacturing.They’re also getting lots of support University of Missouri’s brand-new Life And that, says Soy Labs president Ryanfrom state and local government, as Science Business Incubator in Columbia, Schmidt, means his fledgling companywell as from Missouri’s leading universi- where $300 a month buys furnished will be able to get its product to marketties and prestigious research institutes. work space, shared office equipment, without first investing in its own labora-The resulting spirit of collaboration and and access to mentoring resources. “We tory or production plant.innovation is luring companies from moved into the incubator to take this “It would cost us easily 50% to 80%high-profile states like California, New to FDA approval in the U.S.,” says chair- more to do this same work in California,” S2 www.fortune.com/adsections
  • 3. SPECIAL ADVERTISING SECTIONsays Schmidt, whose company develops past year, Express Scripts’ positive eco- initiatives designed to chart the state’scholesterol-reducing soy products that nomic impact on Missouri should con- future economy.can be added to supplements, foods, tinue to grow. It’s a story that the state One of the most ambitious isor beverages. He expects to have 20 is anxious to replicate, and it’s work- Missouri’s Strategic Initiative for Eco-employees on-site within nine months, ing hard to do just that. Building on its nomic Growth. Launched this summerand hopes to eventually build a plant in diverse agricultural base, the state is by Governor Jay Nixon, its stated pur-the 70-acre business park that abuts the helping launch companies that can take pose is to transform the state’s economycenter. “If you can grow companies and advantage of Missouri’s great natural in the next five years. “We want to begrow entrepreneurs in this down econ- resources, world-class universities, out- proactive, not reactive,” says Nixon ofomy,” he says, “just wait until the econ- standing quality of life, and supportive the project, which will ultimately iden-omy turns around to see what happens.” business environment. tify the six or eight initiatives that hold Missouri uses a traditional toolbox the most promise for Missouri. “WeHomegrown Success Stories of tax credits, tax rebates, and govern- need to know where we are going if weMissouri—which proudly touts its nick- ment grants to attract companies to are going to get there.”name, “The Show-Me State”—takes this the state. But there’s more. The state The project—business-led and data-culture of entrepreneurship seriously.Studies show that business startupsplay a major role in job creation, insome areas providing as much as 12%of employment, according to the Kauff-man Foundation, a Kansas City–basedorganization devoted to entrepreneur-ship. The state has only to look at someof its own success stories to see whatcan happen. Express Scripts, for one, started in1986 with the innovative idea of provid-ing mail-order pharmacy services. “Ourfounder looked at millions of patientstaking maintenance medications forchronic diseases, and he wondered whythey were being forced to drive to apharmacy every 30 days,” says CFO JeffHall. For the next 25 years, the companyimplemented a series of breakthrough Kansas City skyline,methods that continue to make the use highlighted by the historic Union Station.of prescription drugs safer, more ef-fective, and more affordable. With itscommitment to R&D, Express Scripts,now headquartered on the campus ofthe University of Missouri–St. Louis, has receives a spotless AAA bond rating driven—is moving fast. With a 41-mem-flourished. Revenues in 2009 reached from all three rating agencies, and for ber steering committee comprising busi-$24.7 billion, and they are projected to the past two years it has balanced its ness, industry, labor, civic, and educationexceed $40 billion in 2010. budget without raising taxes. In a CNBC leaders, the initiative has garnered The impact on the state’s economy? rating of states with the lowest cost of broad support. Its final report is due onWhen you add up Express Scripts’ pay- doing business, Missouri ranks fifth. the Governor’s desk by March 31.roll, the business it does with local sup- These days the state is finding that Such aggressive pursuit of business in-pliers, capital investment, charitable some of its strongest appeal comes novation isn’t a surprise to Missourians.contributions, and taxes, the amount from Missouri’s community approach to After all, this is the state that launchedthat the company contributes to Mis- problem-solving, its collaborative spirit, the Lewis and Clark expedition and gavesouri totals nearly $1 billion a year. And, and its willingness to think outside the birth to the Pony Express. Missouri isafter opening its multimillion-dollar box. This penchant for innovation and the state that invented the ice creamTechnology & Innovation Center this independent thinking is clear in the cone and built the space modules used S4 www.fortune.com/adsections
  • 4. The future of aerospace is alive and well in the GreaterSt. Louis region. Thanks to the confidence of ourcustomers and the exceptional efforts of our workforce,local community support, and our elected officials,Boeing has won substantial contracts for the F/A-18Super Hornet and F-15. We applaud everyone whocontributed to this legacy of aerospace leadershipand are committed to building on that honor.
  • 5. SPECIAL ADVERTISING SECTION resources.” The company is doing its part Greenhouses at the to address these challenges by develop- Donald Danforth Plant Science Center, ing better tools for farmers, including St. Louis. advanced hybrid and biotech seeds. Still, getting the world to see the potential provided by new agricultural innovations can be challenging. “People don’t understand how significantly farmers could improve their lot by sim- ply using hybrid seed,” says Begemann. Example: In three short years, the intro- duction of hybrid corn seed transformed Malawi from a country where people were starving to one that is now export- ing its own corn. Animal Kingdom In the western part of Missouri, the fo- cus shifts from plants to animals. Once home to the Kansas City Stockyards, this region has now positioned itself as theMissouri ranks third in the Small Business nation’s animal health center, produc-and Entrepreneurship Council’s Energy ing everything from animal vaccinesCost Index 2010, which measures where and veterinary supplies to livestock feed and pet products. Some 32% of the $19the 50 states stand in terms of how major billion global animal health industry isenergy costs affect small businesses, based in the Kansas City area, making itindividuals, and families. the largest single concentration of ani- mal health companies in the world. Why Kansas City? Located in the geo- graphic center of the U.S., the Kansasin the Gemini and Mercury space proj- chairman of the center named for his fa- City region is within 350 miles of 45%ects. These days, it’s home to a growing ther. “If you don’t have something great of all the country’s feedlot cattle, 40%number of scientists who are splitting in your community, you don’t have a of its hogs, and 20% of its beef cowsgenomes, creating new energy frontiers, great community.” and calves. The region has five veteri-and changing the face of agriculture. Next door to the Danforth Center, a nary schools located within a 300-mile new bioresearch park is attracting young radius. In 2007, the U.S. Animal HealthSustainable Agriculture plant-science firms. Across the street Association moved its headquarters toIn the eastern part of the state near from the center is Monsanto, the former nearby St. Joseph after decades in Vir-St. Louis, the emphasis is on plant sci- chemical company that has remade itself ginia. Small surprise, then, that the re-ences. It is here that the prestigious by focusing on agriculture. Along the gion boasts such well-known brands asDanforth Plant Science Center is work- way, it has become a major force in the Advantix, Beneful, and Greenies, as welling to develop new varieties of crops, search for new ways to make agriculture as companies like Switzerland’s Nestleranging from cassava with improved more sustainable. Its sprawling 500-acre Purina Petcare and Israel’s Teva Animalnutritional qualities to disease-resistant facility is filled with scientists who take Health Inc. “A very large part of theand drought-tolerant plants, and new that charge seriously. global industry is sitting right here,” saysbiofuels to create a sustainable energy Given the projections for world George Heidgerken, president and CEOsource, as well as ways to reduce pesti- population growth, agriculture has a of animal health company Boehringercide and fertilizer use. big job—doubling food production by Ingelheim Vetmedica Inc. and chairman “Our goal is to improve nutrition, 2050, says Brett Begemann, Monsanto’s of the advisory board for the KC Animalend starvation, preserve the environ- executive vice president of global seeds Health Corridor.ment, and build St. Louis as a center for and traits. “And we’ll have to do it on Then there are the biomedicalplant science,” says William H. Danforth, the same amount of land and with fewer companies. Some have their roots in S6 www.fortune.com/adsections
  • 6. SPECIAL ADVERTISING SECTION State Fact File: • Missouri was named after • Walt Disney, who grew theater seats than the Broad- a tribe whose name meant up in Marceline, based way theater district “town of the large canoes.” Disneyland’s Main Street in New York. USA on that town. • Missouri was the first state • In 2010, Missouri to free its slaves. • Rock Port, with a population celebrated the of 1,300, is the first city in 175th anniversary • The state boasts more than the U.S. to be powered of Mark Twain’s 95 wineries, which have an by wind. birth, the 125th an- economic impact of more niversary of his than $700 million a year. • Branson, located in south- work Adventures east Missouri, boasts more of Huckleberry Finn, and • The state nickname—“The the 100th anniversary of his Show Me State”—was coined death. in 1899 when Congressman Willard Duncan Vandiver • The agricultural sector stated: “I’m from Missouri accounts for 13.3% of the and you’ve got to show me.” state’s gross product.Member SIPC © Edward Jones, 2010 Buys the radical concept that big skyscrapers don’t necessarily mean big investment smarts. We jest, but perhaps it is revolutionary to put our 10,000 offices in neighborhoods, not high rises. We do it so it’s easier to stop by. Talk. And work at eye level, not sky level. Join the nearly 7 million investors who know. Face time and think time make sense. www.edwardjones.com www.fortune.com/adsections S7
  • 7. SPECIAL ADVERTISING SECTIONgenome-sequencing projects at theuniversities; others have sprung from GoodS roll off the line in a Missouri plant.Missouri hospitals. Still others have ar-rived from outside the state to capital-ize on Missouri’s research capabilitiesand incubator support. The collabora-tive approach to both science and eco-nomic development translates into lotsof room for translational science, whichmeans that breakthroughs in one disci-pline can easily be applied in another. At Washington University, locatedat the western edge of Forest Park inSt. Louis, that kind of interdisciplinaryapproach is hardwired into the curricu-lum. Students are encouraged to takecourses in any of the university’s variousschools, and it’s not uncommon to finda biology major minoring in music ora student in the art school graduatingwith a dual major in economics. Then there is the university’s Skan-dalaris Center for Entrepreneurial Stud- Missouri’s Central Locationies. While located within the businessschool, it funds and coordinates coursesacross all schools and programs at theuniversity. Every year, it awards morethan $200,000 in seed money for com-mercial and nonprofit ventures. Recent Within 500 miles of:winners include a customized earbudcompany, a DNA sequencing lab, a loca- • 44% of U.S. populationvore food market, and a group that uses • 38% of U.S. personalballroom dancing to build self-esteem income 500 Milesand confidence among fifth-graders. • 45% of total U.S. With about 6,000 full-time under- householdsgraduates and 5,600 full-time students • 46% of total U.S.in graduate and professional programs, manufacturingWashington University has also been a capacitymagnet for talent. “We have becomeone of the major importers of humanresources in the state,” says ChancellorMark S. Wrighton. “Approximately 90%of our students come from outside Mis- Missouri is located to markets all over the and more than 1,000souri, and about 30% remain in the re- near the country’s geo- world. The state has miles of waterways.gion after graduation.” graphic and population been ranked as one of The state is a hub of centers and is a virtual the best for manufac- business activity, withIncubating Breakthrough Ideas “next-door-neighbor” turing and logistics. more than 160,000At the University of Missouri system, to at least 20 states. Missouri has the 7th tons of cargo and 20new policies are helping the four- The state’s proximity largest highway system million airline passen-campus system aggressively tackle the also allows for effi- in the U.S., two of the gers transported by airchallenge of growing new companies. cient “quick shipping” largest rail terminals, each year.A few years ago, the system expandedits stated mission to include economic S8 www.fortune.com/adsections
  • 8. SPECIAL ADVERTISING SECTIONdevelopment, and ever since it has been commercialize. Then it reinvests a signifi- This year, some $600,000 was availableoverhauling the way it develops, at- cant portion of what’s left in the inven- for fast-track faculty projects—inventionstracts, grows, and invests in fledgling tor’s department. that needed a bit more money to see ifbusinesses. “We color outside the lines,” The university system also took aim they could be commercialized. There issays Mike Nichols, vice president of re- at the state’s Sunshine Law, which re- also a brand-new $5 million seed-capitalsearch and economic development. quired its public-private partnerships and fund for direct investment, which Nich- On one front, the university sys- collaborations to be transparent to the ols sees as offering the state big returns.tem—which has nearly 70,000 students public. That law was making it nearly im- “We’re not looking to make money.on its four campuses—has revamped possible for the university to work with We’re looking to create jobs,” he says.some longstanding practices to make it companies concerned about revealing The result is more small companieseasier to attract talent. Most recently, business plans, financial information, or populating a growing number of uni-it changed its rules to allow students to trade secrets that could endanger their versity-affiliated high-tech incubatorsown outright any intellectual property competitiveness, Nichols says. This sum- that are designed to foster growth inthey develop while in school. It also takes mer, Senate Bill 733 revised that law, plant science, animal health, biomedicala generous approach to its faculty inven- leveling the playing field between public innovations, and other attractive areas.tors, letting them keep one-third off and privately funded institutions. “I feel like a kid in a candy store,” saysthe top of any revenues produced by a The university has even begun making Nichols, who spent 25 years launchingtechnology that the university chooses to direct investments in startup companies. new companies before joining the uni- versity. “I get to leverage other people’s money, make money for them, and teachMissouri ranks fifth in the Tax Foundation’s others how to do it.”Corporate Income Tax Index, which looks These incubators offer the commu- nity more than just job generation. Atat the impact of each state’s principal tax the Christopher S. “Kit” Bond Scienceon business activities within the state. and Technology Incubator in St. Joseph,
  • 9. SPECIAL ADVERTISING SECTIONGary Clapp runs a unit that’s located onthe Missouri Western State University Job Momentum in Missouricampus. He also teaches a course onbio-manufacturing that’s designed toprovide real-world experience to college Companies were asked: Over the next 12 months,students so they understand of the rules, does your business plan on increasing, maintaining,regulations, and restrictions that apply or decreasing your current employment levels?when bringing a product to market. As head of the Institute for Indus- Maintaining 65.7%trial and Applied Life Sciences, Clapp alsohas worked with the local school districtto get more math and science into the Increasing 23.3%classroom. Yet Clapp says workforce de-velopment is something that needs to beaddressed even before kids start school. decreasing 11.0%Citing new programs that target the pre- Source: MERIC Missouri Business survey 2010school population, he says, “Training hasto begin as soon as a family gets started.” 0 by the Independence school district, is visitors watch operations. “We call thisSupporting Fledgling Entrepreneurs aimed at attracting young companies. our Grey’s Anatomy suite,” says TomIn Independence, an old hospital is in But in renovating the building, the de- Lesnak, president of Independence Eco-the process of being transformed into signers have kept in mind the impor- nomic Development, noting that stu-an incubator that will feature not only tance of science education. In convert- dents will now be able to watch chemi-scientific wet labs but also kitchen work- ing an old surgical suite into a lab, they cal experiments without being exposedspace. The Ennovation Center, owned retained the viewing area that once let to chemicals or fumes. We’re Proud to Call 0 10 20 30 40 50 60 70 80 Missouri Home Monsanto is a global leader in agricultural innovation. We work with farmers to produce more crops for a growing world while conserving more natural resources for future generations. Headquartered in St. Louis, we are committed to improving lives in communities where we operate. That’s why we donated nearly $6 million last year to the St. Louis region and its charities through the Monsanto Fund. Producing More. Conserving More. Improving Lives. That’s sustainable agriculture. And that’s what Monsanto is all about. Learn more at www.monsanto.com Monsanto and Vine Design® is a registered trademark of Monsanto Technology LLC. ©2010 Monsanto Company.www.fortune.com/adsections S11
  • 10. • Express Scripts • Emerson Electric • Monsanto • Ameren SPECIAL ADVERTISING SECTION •Reinsurance Group of America • Charter Communications • Peabody Energy • Smurfit-Stone Container • Graybar Electric • Centene • Energizer Holdings• Ralcorp Holdings • Jones Financial • Historical Snapshots: Arch Coal • Brown Shoe • Sigma-Aldrich • Patriot Coal • Solutia • Laclede Group • • The 10-story Wainwright Building, designed by Louis Sullivan and built in 1891, is considered the world’s first skyscraper. Still standing in downtown St. Louis, the building marked a turning point in building design due to its load- • The Pony Express, born in bearing steel Home of 19 St. Joseph in 1860, improved communications across the country by shortening mail framework. • Food firsts are FORTUNE 1000™ delivery from St. Joseph to Sacramento, Calif. The fastest common: The ice cream cone was re- Headquarters trip made during the compa- ny’s brief 18-month history: portedly invented at the St. Louis World’s Fair in seven days and 17 hours. 1904. Other iconic Ameri- can foods—including the • Born a slave, Missouri native hot dog, Dr Pepper, cotton 18 Largest Metro th George Washington Carver candy, and iced tea—were discovered 300 uses popularized at the fair. Aunt for peanuts. The agri- Jemima’s pancake flour, in- Leading Financial cultural chemist vented in St. Joseph, was the Services Center also developed a crop rota- first ready-mix food to be in- tion system for Southern cot- troduced commercially. Second Only to Wall Street ton farmers that made use of soil-enriching plants such as • The University of25 Colleges and Universities peanuts, soybeans, sweet po- Missouri opened the tatoes, and pecans. world’s first school of National Leader journalism on Sept. 14, in Plant and Life Sciences • In the early 1870s, Adolphus 1908. By the end of the day Busch was the first Ameri- students and faculty edi- Affordable Living can brewer to adopt the use tors had published its first of pasteurization, allowing newspaper. beer to be shipped long distances with- • McDonnell Aircraft, out spoiling. He also which later merged with pioneered the use of Boeing, built space cap- artificial refrigera- sules for Project Mercury, tion, refrigerated rail the first U.S. manned space cars, and rail-side program, as well as for icehouses. Project Gemini. GoToStLouis.org FORTUNE 1000 is a trademark of the Fortune Magazine division of Time Inc. S12 www.fortune.com/adsections
  • 11. ADVERTISEMENTMercy Delivers The Mercy SafeWatch team monitors over 400 tktktkthe Future of ICU patients in four states from its command center in St. Louis.Health CareMaking Missouri Healthier—Physically and FinanciallyWith 400 locations and nearly 22,000 co-workers and physi-cians across the state, Mercy touches the lives of approxi-mately 1.8 million Missourians each year. As an employer,Mercy provides approximately $104 million in payroll each The online ser-month to build stronger families and local economies. The vice MyMercy lets patientseconomic benefit of Mercy in the St. Louis area alone has contact theirbeen estimated at $2.2 billion in 2009. doctor and manage their health when$450 Million Electronic Health Record Investment Improves it’s most convenient.Patient ExperienceMercy joins just 2.6% of providers nationwide (including JohnsHopkins and Mayo Clinic) that use an electronic health recordto its fullest. Each day, doctors and caregivers place an averageof 60,000 orders for care and track over 30,000 medicationadministrations, improving safety and outcomes for patients.New Personal Health Record Empowers People toBetter Manage Health Springfield Distribution Center FacilitatesMyMercy, an online connection with a personal physician, Supply Chain Operationsopens up unlimited possibilities in managing health. With Mercy’s supply chain operating division, Resource Optimizationthe right information and a convenient connection to their and Innovation (ROi), processes 2.1 million pick commands perdoctor, people can make smarter decisions and live more year from its warehouse. ROi returned over $22 million in netproductive lives. financial benefit to customers in fiscal 2009 and was ranked second in the world in the AMR Research Healthcare SupplyNation’s Largest Single-Hub Electronic ICU Extends Care Chain Top 25 for 2009, just behind Johnson & Johnson.to Remote HospitalsMercy’s SafeWatch program brings specially trained physicians Mercy Partners with Employers to Reduce Expenditurescalled “intensivists” to over 400 ICU beds in four states. Based Holding the cost of employee health benefits to half the nationalin St. Louis, SafeWatch represents the future of telemedicine; average is a big win for a large employer in Springfield, Mo. whoit provides extra support and expertise to a patient’s bedside partnered with Mercy. Mercy’s ongoing education and healthcare team in remote hospitals. programs help employers control costs and manage health.$60 Million Data Center Processes Two Terabytes of 154 Years of Firsts, Pioneered by the Sisters of MercyInformation Every Second For a century and a half, the Sisters of Mercy served Missouri byMercy chose Washington, Mo. from more than 20 sites in the providing hospitals and nursing training where there were none.Midwest to build its data center. The center supports Mercy’s Following in the Sisters’ footsteps, Mercy continues to innovateclinical and operational functions across four states. Built on today by listening and meeting the needs of people in theMissouri bedrock, it can withstand a variety of Midwest. Mercy is delivering a new model of carenatural events—including a tornado with 157- and bringing the future of health care to Missouri.mph winds. With a 99.99% availability of dataand files, its backup systems ensure that doctorsand clinicians can continue to serve patients. To learn more about Mercy, visit mercy.net.www.fortune.com/adsections S13
  • 12. SPECIAL ADVERTISING SECTION Education was also a consideration in state’s public universities and colleges ployees continuing engineering coursesrenovating the hospital kitchens, which topped 255,000—an increase of more that build its talent pipeline. And thenow serve as a leasable culinary work- than 10,000 students over last year. training connection goes even deeper.space. Fully renovated, the area is divided “We invest in all tiers of the educationinto five kitchens and boasts $250,000 of Developing a Talent Pool system,” says Muilenburg, noting thatnew cooking equipment ranging from Corporations, too, are playing a key role one of his favorites is a high school FIRSTovens to mixers to a smoker. Already be- in workforce development. The state robotics competition. “We actually haveing leased to tenants who need space to has been working hard to not only ask a couple of engineers working for usdevelop products and start production, it employers to identify the kinds of skills who were part of that program.”will eventually house a culinary arts edu- they view as necessary for their contin- Edward Jones, too, has found thecation program, as well. ued growth, but also to create those state to be a place where the spirit of “This is so much fun,” says the kitch- programs in the state’s universities, col- collaboration ranges from lofty goalsen’s first tenant, Jennifer Ward, as she leges, and two-year schools. like training the workforce to nuts-and-was running a test batch of gluten-free Boeing is a prime example. The bolts business development. Foundedcookies through the new rotating con- aerospace giant’s defense, space, and in 1922, the financial services firm hasMissouri ranks A Boeing employeefifth in the cost of building a fighter jet in St. Louis.doing business inAmerica’s Top Statesfor Business, anindex compiledby CNBC that isbased on eachstate’s tax burdenon individuals,property, andbusiness, as wellas utility andenergy costs.vection ovens. For Ward, the incubator security unit is headquartered in St. grown over the years and recently over-is a way to build her business; to Lesnak, Louis, where it produces products rang- saw a significant expansion that hingedit’s a way to build a community. “Sta- ing from tactical aircraft to unmanned in part on the state’s willingness totistics show that 85% of all incubator systems. In 2007, it launched a program accelerate replacement of a key inter-companies stay in the community where with the State of Missouri and St. Louis change off Interstate 270.they started,” he says. Community College to retrain people “In Missouri, there is a real and Recognizing the importance of edu- for sheet metal assembly. “It is an in- widespread understanding of the valuecation to workforce development, the credibly productive relationship,” says and necessity for a good business en-state has worked hard to make college Dennis Muilenburg, president and CEO vironment,” says Jim Weddle, Edwardmore accessible. Govenor Nixon and the of Boeing Defense, Space & Security. Jones managing partner. “As a result,state’s public higher education institu- “This program trains individuals in the the state, the region, and localities co-tions—including both two-year and key skills needed for the aircraft assem- operate. They recognize that workingfour-year colleges—agreed to freeze bly process.” together they can achieve far more thantuition for the past two years despite Boeing also partners with Washing- working apart. This cooperation driveschallenges posed by the economy. As a ton University and Missouri University of economic development. “result, this fall, total enrollment in the Science and Technology, offering its em- Some see Missouri’s pioneer past S14 www.fortune.com/adsections
  • 13. SPECIAL ADVERTISING SECTION A Powerhouse Health Care for the Web Directory for Missouri Underserved Missouri Dept. of Economic Development ded.mo.gov The Missouri PartnershipAmeren Missouri serves 1.2 million electric For more than 25 years, states have fortune.MissouriPartnership.comand 126,000 natural gas customers in 63 relied on Centene Corp. to provide health Ameren AmerenMissouri.comcounties and 500 towns. Part of St. Louis- care services and programs to its most Anheuser-Buschbased Ameren Corp. (NYSE: AEE), Ameren vulnerable and underserved residents. anheuser-busch.comMissouri is critical to the state’s economy. Centene has been proud to call Missouri BoeingIts electric rates are about 33% below the home to its corporate headquarters for boeing.comnational average, while it has invested the past decade, benefiting greatly from Centene Corporationmore than $1 billion in infrastructure proj- the pioneering spirit so deeply ingrained centene.comects to ensure that Missouri’s grid, power in our state’s history. The innovative Edward Jones edwardjones.complants, and pipelines are safe, reliable solutions that we continue to develop Express Scriptsand environmentally sound. In addition, allow us to remain true to our founding express-scripts.comAmeren Missouri’s economic development belief—that every American is entitled Kansas City Area Development Councilprofessionals offer a portfolio of value- to receive quality health care with ThinkKC.comadded programs, and expertise for com- dignity. The friendly economic climate Monsanto Company monsanto.companies interested in expanding or moving and unparalleled professional talent Sisters of Mercy Health Systemtheir operations to Missouri. Learn more at in Missouri have been invaluable in mercy.netAmerenMissouri.com. helping us achieve our mission. St. Louis Regional Chamber & Growth Assoc. GoToStLouis.org University of Missouri System, Research and Economic Development umsystem.edu/redmap Washington University in St. Louis wustl.edu Webster University webster.edu United States • Austria • China • the Netherlands • Switzerland • Thailand • United Kingdom “Webster University was formed by a progressive, committed, inclusive and entrepreneurial community of educators. While the University has changed over time, the values and commitments formed at the outset have endured. They guide us and mark us as those who care, who respond, who innovate, who lead.” Dr. Elizabeth (Beth) Stroble President webster.edu 470 E. Lockwood Avenue • St. Louis, MO 63119
  • 14. SPECIAL ADVERTISING SECTION Missouri has 90 Missouri boasts wineries and 1,500 acres devoted a total 131,100 to grapes. green jobs in both direct and support positions. They account for 4.8% of employment within the state. and more environmentally friendly. Since the end of 2004, Anheuser-Busch breweries have reduced water usage by nearly 32%, saving 23 billion liters of water. The company now recycles 99.4% of the solid waste generated in the brewing and packaging process, includ- ing aluminum, glass, grain, scrap metal, and cardboard. The company has also embraced al- ternative energy in a big way, including the use of solar power at two brewer- ies and bio-energy recovery systems at 10 breweries, which use nutrient-rich wastewater from the brewing process to create and capture renewable fuel.reflected in the way the state and its “This makes us sustainable going for- International Aspirationscompanies are tackling economic issues ward,” says Lynn Britton, president and On another front, Missouri is taking atoday. Mercy, a four-state health care CEO of Mercy. “And this is just the start.” more global view of the world theseministry based in St. Louis, has just fin- Innovation in Missouri, however, days. It has been forging overseas con-ished a decade of infrastructure build- isn’t just about starting new companies. nections in countries ranging from Mex-ing. Faced with big changes in health It’s also about helping established com- ico to Japan, and it’s working to boostcare and aging systems, Mercy rolled panies looking for new and better ways exports and attract foreign companies toup its sleeves and performed a major of doing business. At Anheuser-Busch, the state. One of its most publicized ef-overhaul. The result: a brand-new elec- for example, there’s a long history of forts has been the campaign to establishtronic health record system, a new data embracing technology as a way of im- a China hub at the Lambert–St. Louis Air-center, a state-of-the-art supply chain proving business. More than a century port. Toward this end, Webster Univer-that tracks everything right down to ago, the company revolutionized the sity president Elizabeth Stroble was onea bandage as it arrives at the patient’s beer business by adopting pasteuriza- of those accompanying a recent Missouribedside, and a fast-growing telemedi- tion, artificial refrigeration, refrigerated delegation to China. Her school, whichcine operation. railcars, and railside icehouses. boasts 108 campuses worldwide, has had The health care frontier today may “Our founders transformed the U.S. a working relationship with the Chineselook different than it did to the pioneer- beer industry and instilled a passion for ministry of education for years. Anding nuns who founded the health minis- innovation that continues to drive our that, Stroble says, gave her some insighttry more than 150 years ago. But the com- company,” says president Dave Peacock. into the Chinese interest in St. Louis.mitment to getting the job done through These days the company is turning to “I see the cargo hub as a way to es-hard work and vision is much the same. technology to make its breweries greener tablish the kind of relationship with S16 www.fortune.com/adsections
  • 15. SPECIAL ADVERTISING SECTION not-for-profit research organization in Nelson-Atkins Museum Kansas City, and you’ll get a sense of of Art, Kansas City the future. The institute tackles applied science issues ranging from analyzing anti-cancer drugs to engineering ro- botics for defense. Some of the most exciting work is being done in the field of energy, where algae oil and biomass are showing great promise, particularly when combined with other technolo- gies such as CO2 capture. With Missouri’s wealth of resources— water, fields to grow biomass, and loads of scientific talent—the possibilities stretch the imagination. “When all those things are linked, that will make this the epicenter of some of the most exciting development in the country,” says Roger Harris, associate vice president and direc-Missouri offers newcomers the fifth-lowest tor of energy and life sciences.cost of living in the country, plus friendly Governor Nixon says one recent trip to a southern Missouri farm exemplifiespeople and a sense of community. his state’s potential for innovation and growth. He visited the soybean fields of Kip Cullers, near Stark City, in OctoberChina that is a win-win,” says Stroble. When Shah told his wife they were to present Cullers with the Governor’sPart of the Chinese attraction to Mis- heading to Missouri, the first thing she Award for Agricultural Achievement.souri, she says, is its excellent education did was check out Columbia on Wiki- Cullers had set a new world recordsystem. And she is quick to point out pedia. A visit last July sealed the deal. for soybean yields: 160.6 bushels perthat Webster not only has campuses in What the Shahs found in Missouri was acre. That tops the previous world re-China but also houses one of the Chi- an affordable lifestyle—the state has cord—also set by Cullers, in 2007—ofnese government’s Confucius Institutes the fifth-lowest cost of living in the 154.57 bushels. Cullers attributes hison its home campus in Webster Groves. country—friendly people, and a sense success to his use of the latest advancesOne of only 362 in the world, the Insti- of community. in scientific research and development;tute promotes better understanding of There’s also a lot to do. Not only does a keen eye for detail; and old-fashionedChinese history, language, and culture. the state have two urban centers—St. Midwestern elbow grease. He walks his Is Missouri a hard sell to the Chinese? Louis in the east and Kansas City in the fields multiple times a day to make sureWhat about to New Yorkers or Cali- west—but each city also boasts its own his plants are growing in the most con-fornians, or those eyeing the research sports teams, symphony, theaters, and ducive environment possible.parks of the Southeastern states? Trans- museums. Across the state, there are “Kip Cullers and farmers across Mis-plants often say they weren’t sure about caves for spelunking, streams for fishing, souri exemplify our future of innovation,Missouri until they arrived but were lakes for boating, and lots of state parks science, and progress,” Govenor Nixonhappily surprised by what they found. for biking, hiking, and birdwatching. The says. “They build on our state’s tradition Tariq Shah, whose company state’s wineries—while not well known of agriculture and farming, but they’rePetScreen opened an office in Columbia outside of Missouri—have a long history embracing science and technology tolast year, initially thought he’d be set- and a loyal following. And those inter- expand their operations in the 21st cen-tling in New York State. The U.K.-based ested in history have their choice of such tury. That’s exactly the innovative spiritcompany wanted to tap into the U.S. attractions as Civil War reenactments, that will move every part of Missouri’spet population. “There are more dogs Harry Truman’s home in Independence, or economy forward.” —Lynn Asinofin the U.S. than there are people in the Pony Express Museum in St. Joseph.England,” he explains. But the company Missouri also feels like a place where To advertise in our Economic Developmentopted for Columbia because “the situa- a person can make a difference. Stop sections, contact Pete Franco at 212.522.4227.tion was too good to resist.” by the Midwest Research Institute, a For reprints, call PARS at 212.221.9595, ext. 437. S18 www.fortune.com/adsections
  • 16. SPECIAL ADVERTISING SECTION Missouri’s Economy: A Center of Fourth Most Diversified of All 50 States Innovation The Brookings Institution named the OTHER NATURAL RESOURCES 18-county Kansas City region one of the OTHER SERVICES AND MINING 20 strongest U.S. metros surviving the LEISURE AND HOSPITALITY current economic recession, based on em- TRADE, TRANSPORTATION, ployment and GNP. Want to find out why? CONSTRUCTION AND UTILITIES Visit ThinkKC.com for general market in- formation. Visit KCSmartPort.com to learn INFORMATION how KC is ideal for distribution and ware- housing. Go to KCAnimalHealth.com for EDUCATION AND information on the world’s largest concen- HEALTH SERVICES FINANCIAL tration of animal health industry assets. ACTIVITIES Visit KCAdvancedEnergy.com to review KC’s advanced transportation, wind en- GOVERNMENT ergy, biofuel, and engineering assets. Go to KCnext.com to connect with KC’s IT industry. Get details on KC’s career and PROFESSIONAL AND BUSINESS SERVICES MANUFACTURING lifestyle assets at LiveWorkKC.com. Source: U.S. Bureau of economic analysis JAY NIXON GOVERNOR OF MISSOURI “ It’s no surprise that businesses want to come to Missouri - we have some of the most competitive business and energy costs of any state in the nation. But businesses also want to stay here, want to grow here. Why? Because they can.” 3rd lowest business energy costs (Small Business Entrepreneurship Council) 5th lowest cost of doing business (CNBC) 7th best transportation network (CNBC) WWW.FORTUNE.MISSOURIPARTNERSHIP.COMMISSOURI DEPARTMENT OF ECONOMIC DEVELOPMENT THE MISSOURI PARTNERSHIP

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