Landing Page Vs Optimized Landing Page A landing page is the page where visitors arrive at after clicking on your promotional creative Optimized landing page is the page where visitor arrive after clicking your promotional creative and get convinced to Convert And www.omlogic.com
Your are running an unsuccessful marketing campaign. Which may be PPC,SMM, SEO, Email.
Giving big hosting bills!!
Giving money for making personal calls!!!
Attracting traffic is easy, but the tricky part is converting and that’s the purpose of Optimized landing Page.
www.omlogic.com If millions of visitors are coming to your website daily but no one converts
Purpose of Landing Page Optimization www.omlogic.com
Fill out a form- But people hate filling forms
Provide personal details- But people hate getting spammed
Buy something- But people hate scammed
Read a lot of information- But people really hate reading
This is the purpose of landing page to convince people to do things they hate www.omlogic.com
www.omlogic.com According to Fireclick Index the CR% of some industries www.omlogic.com Vertical Conversion rate Catalog 6.1% Specialty stores 3.9% Fashion/apparel 2.2% Travel 2.2% Home and furnishing 2.0% Sport/outdoors 1.4% Electronics 1.1% All verticals 2.3%
What are Visitor’s concerns
Is this the right place?
Is this the way I think of?
Is the site trustworthy?
How much time is this going to take?
www.omlogic.com Providing all related concerns of visitor
Tips to Create Optimized Landing Pages
Define your Goal
Avoid broad/ generic landing pages
Match the ad creative
Put important elements above the “Fold”
Keep important information in front of eyes
Fix form properly
Test Test Test
Before designing your landing page its very important to define your goal from landing page.
The goal may be
This is recommended that one landing page should define one goal only
1. Define your Goal www.omlogic.com
www.omlogic.com In above landing page, there are more than one undefined goal.
www.omlogic.com Generic pages are proved to fail 8 times out of 10 times 2. Avoid broad/ generic landing pages www.omlogic.com
3. Match the ad creative with landing page www.omlogic.com load testing Load, Stress & Performance Testing for Website, Application and Server www.abc.com/load testing
Link the landing page to the most accurate product or service in your ad
Deliver products, goods and services as promised on your site . Like free shipping
4. Remove Navigation Bar
If you can remove the navigation bar
Navigation bar can confuse your visitors
This is your landing page not website.
www.omlogic.com Not required
www.omlogic.com 5. Put important elements above the “Fold”
According to heat map analysis:
Its takes 8 sec to visitor to stay or quit out of your LP
The information below fold is viewed by 50% only
www.omlogic.com 6. Keep important information in front of eyes
7. Fix form properly
Fix the form on right side of page
Keep the contrast and fonts easily visible
Keep the form above the “fold”
Just get an email id so you can start a relation
Don’t ask for country & state if you are asking for “ZIP”
Test Test Test
When you think you have optimized your landing page then ask some question to your work group and designers