Six Nations, One River:Testing a Model of Perceived Effects of Inter governmental Collaboration onSustainable Tourism in t...
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Six Nations, One River: Testings a Model of Perceived Effects of Inter-governmental Collaboration on Sustainable Tourism in the Greater Mekong Sub-region

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This research tested the assumption that sustainable tourism depends on inter-governmental collaboration, focusing on factors to measure collaboration, factors to measure sustainable tourism, and to what extent collaboration influences sustainable tourism.

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Six Nations, One River: Testings a Model of Perceived Effects of Inter-governmental Collaboration on Sustainable Tourism in the Greater Mekong Sub-region

  1. 1. Six Nations, One River:Testing a Model of Perceived Effects of Inter governmental Collaboration onSustainable Tourism in the Greater Mekong Sub regionSoriya Yin, PhD., Ingrid E. Schneider, Ph.D., & Stephan Carlson, Ph.D.Figure 2: Greater Mekong Sub-region, ADB.Purpose and Research Questions:Collaboration is one of the most frequently recommended strategies to addressglobal issues such as climate change, spreading diseases, and fighting terrorism(Gray, 1989) –– but, does it work for sustainable tourism? A significant theoreticalbody exists in inter governmental collaboration, but it relationship with sustainabletourism is untested. This research sought to test the assumption that sustainabletourism depends on inter governmental collaboration. Specifically, the studyassessed1. What factors measure inter governmental collaboration?2. What factors measure sustainable tourism?3. To what extent does inter governmental collaboration influence sustainabletourism (Figure 1, below)?Methodology:Study site: The Greater Mekong Sub region, which includes China, Myanmar, Laos,Thailand, Cambodia and Vietnam, is a suitable place for the proposed study due toits position as a fast growing tourist destination and its length of collaboration(Figure 2, to your right)Questionnaire: Online to 1,125 GMS government officers; response = 359Analysis: Structural equation modeling (SEM)Variables: Collaboration measured by 8 factors: 1) resources, 2) administration, 3)regional issues, 4) regional attachment, 5) mutual benefits, 6) trust, 7) governanceand 8) leadership. Sustainable tourism measured by 4 factors: 1) environmental, 2)economic, 3) cultural and 4) social dimensions. All dimensions measured withbetween 4 & 9 itemsFigure 1: Proposed Model of Collaboration influence on Sustainable TourismInter governmentalcollaborationAdministrationIssuesResourceAttachmentMutualityTrustGovernanceLeadershipSustainableTourismEconomicCulturalEnvironmentSocialKey Findings:1. What factors measure collaboration? 2. What factors measure sustainable tourism?3. To what extent does inter governmental collaboration influence sustainable tourism?.74 .55Discussion:The proposed theoretical model was tested with data from the Asia’’s Greater Mekong subregion. Empirical results reveal a modified model with eight constructs and 23 indicators thatappears to be a better fit to the data set than the proposed model (Fig 3 & 4). Intergovernmental collaboration was redefined by 4 factors (regional attachment, mutual trust,governance and leadership) instead of 8 and it significantly influenced sustainable tourism (Fig5). The overall fit of the modified SEM and the acceptable to high standardized loadings of theconstructs suggest empirical support for a relationship between inter governmentalcollaboration and sustainable tourism. The study advances conceptual understanding of intergovernmental collaboration in sustainable tourism and adds to limited empirical literature,particularly in the Greater Mekong Sub region. Existing collaboration models can bereexamined with these results in mind.Significance:The study is significant for at least four main reasons. First, the study contributes to theexisting body of knowledge by providing a more complete and deeper understanding of intergovernmental collaboration and its specific application in tourism. Second, it adds to existingwork by expanding use of the SEM approach in tourism. Third, it informs policy developmentby providing scientific information on how to improve inter governmental collaboration toachieve sustainable tourism. Finally, it provides practitioners with specific and concretemeasurements and indicators of sustainable tourism collaboration..54.73.92.82.86.87.77.57.61.74.92.55.54.28.96.74.63.73.75.53.29.53.84.67.73.75.56.33.37.55.73.84.70.63.68.83.80.49.70.88.95.84.76.92.84.80.82.91.80.67.64.33.56.82.80.57.24.49.78.90.71.58Figure 3: Inter governmental Collaboration Model Figure 4: Sustainable Tourism ModelFigure 5: Inter governmental Collaboration Having an Effect on Sustainable Tourism
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