05 30 13 umh wan

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05 30 13 umh wan

  1. 1. POST-SOVIETSTATES:DYNAMIC GROWTHAND DIGITAL CHALLENGESAROUND THE WORLD IN 60 MINUTESBoris LozhkinPresident of UMH group
  2. 2. Source: RBC.RU media-ratings— Market leader in internet, radio and publishing— Segments: business, news, TV-guides, sport,lifestyle, fashion,— More than 50 media brands— Offices in 42 cities (Ukraine, Russia),Headquartered in Kiev, UkraineINTERNET— Leader among local players— 15 leading internet projects— 43% of internet consumptionRADIO— In top-2 market players— 8 station (5 national)— 18% of radio consumption— 64 cities—PUBLISHING— Market leader— 17 magazines and 7 newspapers— 25% readership shareUMH group inTop-15Media Companiesin CISUMH GROUP: KEY FACTS ABOUT US
  3. 3. Sources: ACAR, Ad Coalition, GosComStat Russia, UkrStat, Internet World Stats, et al.POST-SOVIET COUNTRIES: THE MAIN FACTSRussiaandUkraine isthefastest-growingmarketsEx-USSR now:– 15 states– 120 languages– 2 countries in the Top-10 byterritory globally– 3 countries are EU membersTotal population– 290 million– Russia and Ukrainerepresent 65% of populationTotal Internet population –115 million– The leader is Russia,60% of total– Ukraine keeps the secondplace (13%)14 billion USD volumeof ad market (2012)– Russia achieved 11,3 billionUSD (85% of total)
  4. 4. Media spending keeps growing in all keycountries after the 2009 crisis— Russian advertising market grew by 13%to USD 11,3 billion in 2012— Ukrainian advertising market grew by 9.7%to USD 1.2 billion in 2012Source: ACAR, Ad coalition USD with VATMAIN TRENDSDigital is the most dynamic segmentPrint keeps being the main source of income for publishers, however, circulation keeps dropping down123
  5. 5. Source: ACAR, USD with VATRUSSIA KEEPS GROWINGTO REACH TOP-10 MARKETS GLOBALLYDigital is the most dynamic segmentPrint keeps being the main source of income for publishers, however, circulation keeps dropping down23Traditional press keepsgrowing in advertisingvolume1
  6. 6. Source: ACAR, Ad coalition USD with VATPrint keeps being the main source of income for publishers, however, circulation keeps dropping down13MAIN TRENDS IN THE REGIONMedia spending keeps growing in all key countries after the 2009 crisisDigital is the most dynamic segment— Russian internet advertising market grew by 35%to USD 2.1 billion in 2012— Ukrainian internet ad market made USD 85 millionand expected 26% growth in 2013— Internet is considered as the most influential sourceof political news and information2
  7. 7. Source: ACAR, Ad coalition USD with VATPrint keeps being the main source of income for publishers, however, circulation keeps dropping down13Media spending keeps growing in all key countries after the 2009 crisisRUSSIA: DIGITAL GROWTHFOLLOWS GLOBAL TRENDS2— Digital share inadvertising market hasdoubled in 3 years— Press is primarydonor for digital
  8. 8. Source: ACAR, Ad coalition USD with VATPrint keeps being the main source of income for publishers, however, circulation keeps dropping down13Media spending keeps growing in all key countries after the 2009 crisisSAME TREND FOR UKRAINIANDIGITAL MARKETDigital spending in Ukraine grows far aheadof the market2
  9. 9. Source: ACAR, Ad coalition USD with VAT1 Media spending keeps growing in all key countries after the 2009 crisisInternet is the most dynamic segmentMAIN TRENDS IN THE REGION2Print keeps being the main sourceof income for publishers, however,circulation keeps dropping down— The audiences of top titles are up to 10 million readers— Press advertising spending slightly grew in 2012 in keymarkets— Digital media for publishers is rather subsidized thanprofitable business currently3
  10. 10. Source: ACAR, Ad coalition USD with VAT1 Media spending keeps growing in all key countries after the 2009 crisisInternet is the most dynamic segment2TOP 10 PRINT BRANDSARE 5-10 M READERS PER ISSUE3 BrandAntenna-TeleSem’Argumenty I FactyZa rulemKomsomolskaya PravdaCosmopolitanTelenedelyaTeleprogrammaKaravan istoriyLyudblyu Gotovit’LizaCover*9740.58295.17791.26954.55916.25240.94765.64308.14234.64221.4TypeTV-guideQualityAuto magazineDaily newspaperGlossyTV-guideTV-guideGlossy/LifestyleCulinaryWoman*Audience of one number in thsndpeopleSource: TNS Russia, NRS Russia,Sep 2012- Feb 2013, 16+, 100000+,80000 respondents /yearly, CATISource: TNS Ukraine, MIMIUkraine’ 2012/3+4, 16-65, 50000+,20000 respondents /yearly, F2FSource: TNS Central Asia, MIMIKazazhstan’2012, 15+, 100000+,300 respondents /yearly, F2F
  11. 11. Source: RBC.RU media-ratingsLeading media brands compete for toppositions across the region, looking for aright mix of common values and post-Soviet heritage, with effective adaptationto every culture in every countryMAJOR CHALLENGESWhile traditional media expand theirpresence on multimedia platforms, topmedia brands from non-competitivesegments start competing with each otherin a new digital worldMULTI-CULTURALISMMULTI-PLATFORM
  12. 12. THANK YOU!UMH GROUP

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