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Why Do We Care About Social Media
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Published

A presentation from the Great Lakes Chapter of the Society of Public Health Education (GLC-SOPHE) Meeting, 2010 in Lansing, Michigan.

A presentation from the Great Lakes Chapter of the Society of Public Health Education (GLC-SOPHE) Meeting, 2010 in Lansing, Michigan.

Published in Health & Medicine
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  • So, what exactly do we mean by social media?
  • So, what exactly do we mean by social media?
  • Who, exactly, is using social media? If you had to describe them, how would you?
  • Have looked online for health information
  • Have looked online for health information
  • Have looked online for health information
  • Have looked online for health information
  • Have looked online for health information
  • Who, exactly, is using social media? Who do you think?
  • Have looked online for health information
  • Have looked online for health information
  • Have looked online for health information
  • Have looked online for health information
  • Have looked online for health information
  • Have looked online for health information
  • Let’s do some dreaming
  • How many of you read blogs? What kinds? Why?
  • We’re going to make our own top ten list.
  • Personal- looks like you carePortable- Facebook, web sites, RSSStory- control your own press/press releases
  • Who, exactly, is using social media? Who do you think?
  • Who, exactly, is using social media? Who do you think?
  • Who, exactly, is using social media? Who do you think?
  • Who, exactly, is using social media? Who do you think?
  • Who, exactly, is using social media? Who do you think?

Transcript

  • 1. Why do we care about social media?
    Gillian Mayman, MLS
    gmayman@umich.edu
    Health Sciences Libraries, University of Michigan
  • 2. What is social media
    Who is using social media
    How can you use social media
    1
    2
    3
  • 3. ?
  • 4. Facebook
    MySpace
    Twitter
    YouTube
    Blogs
    Chat
    Texting
    Wikis

  • 5.
  • 6.
  • 7. Friending
  • 8. Following
  • 9. Fans
  • 10. Favorites
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. YouTube
  • 22. YouTube
  • 23. YouTube
  • 24. YouTube
    Facebook
  • 25. YouTube
    Facebook
  • 26. YouTube
    Facebook
  • 27. YouTube
    Facebook
    Twitter
  • 28. YouTube
    Facebook
    Twitter
  • 29. Blog
    YouTube
    Facebook
    Twitter
  • 30. Blog
    YouTube
    Facebook
    Twitter
  • 31. Blog
    Web Site
    YouTube
    Facebook
    Twitter
  • 32.
  • 33. 80%
    of internet users have looked online for health information
    http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
  • 34. 41%
    of e-patients have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog
    http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
  • 35. 19%
    of e-patients have signed up to receive updates about health or medical issues
    http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
  • 36. 11%
    of internet users ages thirty and older maintain a personal blog
    http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
  • 37.
  • 38. 47%
    of all online adults use social networking sites
    http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
  • 39.
  • 40. 72%
    of online 18-29 year olds use social networking sites
    http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
  • 41. 73%
    of online teens use social networking sites
    http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
  • 42. 19%
    of internet users use Twitter
    http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
  • 43. 13%
    of online girls use Twitter
    http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
  • 44. 7%
    of online boys use Twitter
    http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
  • 45.
  • 46. Wireless connections are associated with deeper engagement in social media and an accelerated pace of information exchange.
    Indeed, those with mobile access to the internet are more likely than those who have tethered access to contribute their comments and reviews to the online conversation about health and health care. 
    http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
  • 47. http://www.pewinternet.org/Reports/2010/Internet-broadband-and-cell-phone-statistics.aspx?r=1
  • 48. Blogs
    Facebook
    Twitter
    YouTube
  • 49.
  • 50. Most ReTweetable Words
    http://www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 51. Most ReTweetable Words
    http://www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 52. Most ReTweetable Words
    http://www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 53. Most ReTweetable Words
    http://www.slideshare.net/danzarrella/the-science-of-re-tweets
  • 54. ?
  • 55. Top 10 reasons
    to embrace blogging
  • 56. Your Twitter account needs some content
    Your web site needs some freshness
    It is extremely portable
    You can get personal
    You can tell your own story
    You can have a conversation get feedback
    You can invite community participation
    You can be a guest blogger
    You can contribute through comments
    It’s very, very simple to use
  • 57.
  • 58. 140 Characters
  • 59. 140 Characters
    Link to blog, Facebook page, YouTube video, web site, etc.
  • 60. 140 Characters
    Advertise upcoming events
  • 61. 140 Characters
    Post news and information
  • 62. 140 Characters
    Zzzzzzzzzzzzzzzzzzzz
  • 63. 140 Characters
    Create a hashtag for your conference/committee/program
  • 64.
  • 65. 140 Characters
    Increase transparency
  • 66. 140 Characters
    Follow the conversation re: your community
  • 67.
  • 68.
  • 69. 140 Characters
    Track health goals- weight, exercise, tobacco, etc.
  • 70. 140 Characters
    Network with colleagues
  • 71. 140 Characters
    Be part of the conversation
  • 72.
  • 73.
  • 74.
  • 75. Money Skill Time
    BARRIERS
  • 76.
  • 77.
  • 78.
  • 79.
  • 80. CDC
  • 81.
  • 82. 90% of social media is just showing up
  • 83.
  • 84. Gillian Mayman, MLIS
    gmayman@umich.edu
    Public Health Librarian
    Health Sciences Libraries
    University of Michigan