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Who, Why & How We Serve: Healthcare Communities, Librarians & Social Media
 

Who, Why & How We Serve: Healthcare Communities, Librarians & Social Media

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An invited speaker presentation for the MLGSCA Meeting in Cerritos California. Looks at the evolving roles of librarianship and how social media and healthcare community support fit within a model of ...

An invited speaker presentation for the MLGSCA Meeting in Cerritos California. Looks at the evolving roles of librarianship and how social media and healthcare community support fit within a model of Collaborative Librarianship.

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    Who, Why & How We Serve: Healthcare Communities, Librarians & Social Media Who, Why & How We Serve: Healthcare Communities, Librarians & Social Media Presentation Transcript

    • Who, Why & How We Serve: Healthcare Communities & Librarians in Social Media PF Anderson Technology in Libraries, MLGSCA Cerritos, CA / March 6, 2009
    • Once upon a time …
      • Image of an illuminated letter “A” from a Renaissance medical text.
      • "When I began work for public library interests in new York we had 40 free public libraries and 40,000 saloons, so that by the law of averages a boy leaving his home in the evening would pass 999 open doors with a cordial welcome to the worst influences to every one inviting him to the companionship and inspiration of the best books.”
        • Melvil Dewey, The Field and Future of Traveling Libraries, 1901
    • What is a librarian?
      • Image of a person constructed of books.
      Image by Peacay: http://flickr.com/photos/85009674@N00/2658665834
    • What is a librarian?
      • "But the modern library is less a reservoir than a fountain. Its librarian is an active, aggressive factor in popular education. He recognizes fully his duty to get and to keep, but puts far above this his greater duty to use."
        • Melville Dewey. On Libraries, 1904, p. 196
    • What is a librarian?
      • Tommy sat down next to Jonathan and reached for the keyboard -- and Mary Kay took it away from them both. "This is my pidgin," she said firmly, and they relinquished it. (Mary Kay is one of the secret masters of the world: a librarian. They control information. Don't ever piss one off.)
        • Spider Robinson, The Callahan Touch, p. 64.
    • What is a librarian?
      • Screenshot of librarians’ brief bios from Twitter, including:
        • Infodiva
        • Library Secrets
        • AnneHeathen
        • GeekLibrarian
        • Itinerant Poetry Librarian
        • Punk Rock Librarian
        • Jen the Librarian
        • Awkward Librarian
      • "A glance at the development of the library idea will enable us better to predict its future , as the astronomer computes an orbit, not by study of where a body stands today, but of the track over which it has just come ."
        • Melvil Dewey, 1901
      The Helix Nebula from La Silla Observatory, Credit: WFI, MPG/ESO 2.2-m, Telescope La Silla Observatory, ESQ.
    • What do librarians do?
      • Image of Ook, the Discworld Librarian (and an orangutan) from Terry Pratchett’s Discworld series.
      Image by Musgo_Flickr: http://www.flickr.com/photos/30976576@N07/2967919054/
    • What have librarians always done?
    • What have librarians always done?
      • discover
      • select
      • collect
      • organize
      • husband
      • access
      • preserve
      • assist
      • share
      • teach
      • outreach
      • research
      • advocacy
      • create
      • “ Students walked hundreds of miles, perhaps begging their way, to sit within sound of the voice of some chosen teacher or to read some book securely chained to a pillar. But the volume which then cost as much as a village has by the new process become as cheap as a lunch.”
        • Melvil Dewey, 1901
    • Objects of Our Attention
      • Image of old library sorting cards giving years from 1930 to 1980
      • "Just tell me how you learned to hear that corn."
      • And he'd say, "It takes a lot of practice. You can't be in a hurry."
      • And I'd say, "I have time." …
      • And so he said, "Do this: go get to know one thing as well as you can. It should be something small. Don't start with a mountain. Don't start with the whole Pacific Ocean."
        • Byrd Baylor & Peter Parnall, The Other Way to Listen. NY: Scribner, 1978
    • Objects of Our Attention
      • Images of items collected in early 20th century libraries, such as books and journals, microfilm, microfiche, and lantern slides.
    • Objects of Our Attention
      • Images of items typical in libraries in the mid to late 20th century, including Index Medicus …
    • Objects of Our Attention
      • Images of items collected in libraries from the late 80s onward.
      after
      • "The reason I’m spending so much time on literacy, I think, is because I am trying to wrap my head around this paradox: libraries are among the institutions striving to undo some of the inequity in our world, and yet, the principal action we take is to privilege a mode of communication used primarily by the elite."
        • Caleb. “A Paradox in Librarianship.” February 28, 2009 – 9:18 pm.command-f - a collaborating library thing <http://command-f.info/caleb/a-paradox-in-librarianship>
    • A Month in the Life of an ETechLib
    • A2Seniors
    • A2Seniors Wetpaint Wiki & Community Forums
      • discover
      • select
      • collect
      • organize
      • husband
      • access
      • preserve
      • assist
      • share
      • teach
      • outreach
      • research
      • advocacy
      • create
      • Tech & Support
        • Research competing products
        • Blogs, Ning, Wikia, pbwiki, Wetpaint
        • Building content
        • Flickr, CC Image Search
      • Communities
        • Healthcare Consumers
        • Healthcare Advocates
        • Researchers (Grant team)
    • ASA(SL)
      • Image of Auttism Society of American support group meeting in Second Life. Topic: IEPs
    • ASA(SL)
      • Image 1: Twitter: “Hoping 2 livetweet this evening’s meeting in Second Life abt IEPs @ Autism Society of America
      • Image 2: Image of Second Life avatar in front of sign: “Not being able to speak is not the same thing as not having anything to say
      • Image 3: Screenshot from SLHealthy Wiki of meeting notes on tips for IEPs
    • ASA(SL)
      • Feedback from meeting via twitter
        • Image 1: That’s a great tip. I’m writing this one on my calendar so I can make a call on Monday.
        • Image 2: I guess I really need to get on Second Life if they have ASA meetings
    • ASA(SL)
      • discover?
      • select
      • collect
      • organize
      • husband
      • access
      • preserve
      • assist
      • share
      • teach
      • outreach
      • research
      • advocacy
      • create
      • Tech & Support
        • Twitter
        • Second Life
        • SLHealthy Wetpaint wiki
        • Blogging (Flickr)
      • Communities
        • Healthcare Consumers
        • Teaching/Learning Communities
    • iGoogle Widget Health Collections
    • iGoogle Widget Health Collections
    • iGoogle Widgets
      • discover
      • select
      • collect
      • organize
      • husband
      • access
      • preserve
      • assist
      • share
      • teach
      • outreach
      • research
      • advocacy
      • create
      • Tech & Support
        • iGoogle
        • Shareable links
        • Blogging
        • RSS Feeds
      • Communities
        • Healthcare Consumers
        • Researchers
    • Move Blog to Wordpress
    • Move Blog to Wordpress
      • discover
      • select
      • collect
      • organize
      • access
      • preserve
      • assist
      • share
      • teach
      • outreach
      • research
      • advocacy
      • Tech & Support
        • Blog platform comparison/selection
        • Troubleshooting
        • Twitter, identi.ca
        • Web searching
      • Communities
        • Peers
    • Rare Disease Day
    • Rare Disease Day
      • discover
      • select
      • collect
      • organize
      • access
      • preserve
      • assist
      • share
      • teach
      • outreach
      • research
      • advocacy
      • Tech & Support
        • Social networks: Facebook, Twitter, Flickr, Youtube
        • RDD09 web page, ebooks, NORD
        • Flickr
        • Blogging
      • Communities
        • Healthcare consumers
    • Cool Toys - Slideshare
    • Cool Toys - Momentile
    • Flickr - Amulet Example
      • Convergence culture
    • Serious Games
      • Screenshot of website: Serious Games for Healthcare Markets
    • Serious Games
      • Screenshot of Delicious collections of gaming in health bookmarks - overview of issues
    • Serious Games
      • Demographics: Virtual worlds for 10-20 yr-olds
      • http://www.kzero.co.uk/blog/?page_id=2092
    • Serious Games
      • “ Overall age demographics continue much as expected. 73% of the population for September were 25 years and older. The older you are, the more time you spend in Second Life: over-45's spent an average of 64.13 hours in September, 35-44 spent 57.06 hours, 25-34 spent 45.06 hours, and the 18-24's spent less than 30 hours.
      • Females spent nearly twice as long online in Second Life in September as the boys.
      • Face it, your Aunt Tilley is more likely to be spending more of her time in Second Life than that early-adopting, tech-savvy young fellow.”
        • http://www.secondlifeinsider.com/2007/10/15/september-key-metrics-and-statistics/
      http://blog.brainstormbrand.com/higher-ed-marketing/2007/02/second-life-exploding-in-unlikely-segments
    • Serious Games / Virtual Worlds
      • Montage of health care images from Second Life showing clinical simulations, patient communities, meditation spaces, anatomical models many times larger than life, hospitals, and disaster response simulations
    • Serious Games
      • http://seriousgames.org/
    • Henry Ford Hospital LiveTweets Surgery
      • Tweet answering a question during surgery:
        • No. Sometimes the uterus is cut into smaller pieces and removed through one of the laparoscopic ports
    • Henry Ford LiveTweets Surgery
      • Twitter Search: Realtim Results for #HFHGYN
    • Henry Ford LiveTweets Surgery
      • YouTube video during surgery
    • More
      • Science 2.0 - course planning
        • Skype
        • Google Docs
        • Adobe Connect
        • Mendeley
        • Slideshare
        • Online scheduling tools
    • Social Media in PubMed
      • <http://tinyurl.com/am93sq>
      • (&quot;second life&quot; AND (virtual OR 3d OR immersive)) OR &quot;virtual worlds&quot; OR &quot;web 3.0&quot; OR &quot;medicine 2.0&quot; OR &quot;health 2.0&quot; OR &quot;web 2.0&quot; OR mashup OR &quot;social media&quot; OR digg OR &quot;del.icio.us&quot; OR &quot;social bookmarking&quot; OR wikis OR folksonomy OR wikipedia OR flickr OR twitter OR youtube OR facebook OR myspace
      • Open Source Marketing: Camel cigarette brand marketing in the Web 2.0 world.
      • Watch how Great Ormond Street uses WHO checklist on YouTube.
      • Facebook medicine.
      • Using blogs and wikis in a graduate public health course.
      • Web 3D for public, environmental and occupational health: early examples from second life.
      • Foresight scanning: future directions of clinical and pharmaceutical research.
      • Real-time Ambulance Location Monitoring using GPS and Maps Open API.
      • Trust evaluation in health information on the World Wide Web.
      • Use of Facebook in academic health sciences libraries.
      • Web 2.0 tools in medical and nursing school curricula.
      • Scale-rotation invariant pattern entropy for keypoint-based near-duplicate detection.
      • Teenagers Wanting Medical Advice: Is MySpace the Answer?
      • Reducing at-risk adolescents' display of risk behavior on a social networking web site: a randomized controlled pilot intervention trial.
      • Display of Health Risk Behaviors on MySpace by Adolescents: Prevalence and Associations.
      • Broadcast yourself--the YouTube phenomenon.
      • An untapped resource: using YouTube in nursing education.
      • New tools to support collaboration and virtual organizations.
      • The evolution of the Web and implications for eResearch.
      • &quot;Web 2.0, i.e. the second generation of the World Wide Web&quot;. Editorial.
      • Blogging as a social tool: a psychosocial examination of the effects of blogging.
      • X-ray tube to YouTube.
      • The potential role of Web 2.0.
      • Get a [second] life.
      • Isolated to integrated: an evolving medical informatics curriculum.
      • Web 2.0 systems supporting childhood chronic disease management: a pattern language representation of a general architecture.
    • Social Media in PubMed
      • n = 426 total
      • 2008 = 161
      • 2007 = 80 (>14 not relevant)
      • 2006 = 37 (>16 not relevant)
      • 2005 = 26 (8 relevant)
    • Social Media in PubMed
      • n = 426
      • Largest concepts:
        • Web 2.0
        • Virtual worlds
        • Wikis/Wikipedia
        • Myspace
        • Youtube
    • community
    • consumers special needs advocates
    • teaching learning
    • clinicians allied health
    • researchers life science clinical informatics translational Image by BWJones: http://flickr.com/photos/bwjones/3315105563/
    • health management
    • peers
      • &quot;One of the responsibilities of information professionals in the digital age is to point researchers to papers or interesting blogposts about emerging topics.&quot;
        • Dean Giustini. 'Open Science' & 'Research 2.0' in Scholarship. Posted on February 27, 2009 - 18:59 Open Medicine Blog.
    • Social Media Risks: Intellectual Property / Privacy
      • Screenshot of a delicious collection including an image that is blocked in Flickr.
    • Strategy: Sorry
      • Accept that some content will be stolen.
      • Create your content with your brand embedded throughout.
      • The best defense is a strong offense
      • But no real answer at this time
    • Social Media Risks: Looking Silly
    • Strategy: Use Common Sense
      • Tweet: Early Show rules for tweeting: Treat it like e-mail -- you can’t take it back. Don’t tweet when you’re angry or drunk.
    • Social Media Risks: Spam & Griefers & Bots (Oh, My)
      • “ ever since @haikutwaiku started aggregating twaiku without giving credit to the authors, I’ve been turned off posting twaiku here” @moritherapy, Jan 8, 2009
    • Strategy: Open/Closed Balance
      • Don’t follow everyone
      • Especially don’t AUTOFOLLOW
      • Check out the people you do follow
      • Don’t be afraid to file a griefing or spam report
      • Enlist support of others with same problem
    • Social Media Risks: Quality
      • ‘ If not by Scriptures, how can we be sure,’
      • Replied the Panther, ‘what tradition’s pure?
      • For you may palm upon us new for old:

      • All, as they say, that glitters, is not gold.’
        • John Dryden, The Hind and the Panther (1687), lines 212-215.
    • Strategy: Well, duh!
      • Come on - we’re librarians!!
        • Grain of salt
        • Consider the source
        • Who watches the watchers
    • Social Media Risks: Magpie Moments
      • “ But it GLITTERS !!” the magpie replies. “Ooooh, shiny, shineeeee!”
        • PF Anderson, 2009.
    • Strategy: Blink Think
      • Also called “Thin Slicing”
      • Cast your virtual net widely”, skim, see what sticks or jumps out at you
      • Don’t worry about what you miss - someone else will find it and tell you about it
    • Social Media Risks: Speed & Stress
      • We typically regard our snap judgment as best on immediate trivial questions. Is that person attractive? Do I want that candy bar? But Dijksterhuis is suggesting the opposite: that maybe that big computer in our brain that handles out unconscious is at its best when it has to juggle many competing variables.
        • Gladwell, Malcolm. Afterword. Blink . NY: Back Bay Books, 2005, p. 267.
    • Strategy: Time Limits
    • Dunbar’s Number - NOT!
      • Hutchinson Carpenter, I’m Not Actually a Geek: <http://bhc3.wordpress.com/2009/02/25/the-serendipity-of-attention/>
    • Social NOT-Working conversation collaboration altruism privacy emotional support independence brainstorming isolation > don't know isolation > belonging HIPAA; contracts; scooping transparency/trust don't have tech don't have time social search/efficiency don't see value personal gain control IP/brand marketing fear of reprisal anonymity NOT WHY
    • Science 2.0: Scooped
      • Fear of Scooping: http://kochlab.blogspot.com/2009/03/fear-of-scooping.html
    • Trends: Mobile
    • Trends: Media
    • Trends: Economics
      • “ In evolution, you don’t find innovative mutation occurring at the warm core of the herd—it’s the organisms at the brink of starvation that change. In microbial populations like cyanobacteria, the organisms literally switch modes from storing fat to just mutating like crazy if all else fails. They literally up their mutation rate when they’re deprived of all essential nutrients.”
        • Steve Jurvetson on nature’s nanotechnology: http://www.foresight.org/nanodot/?p=2977
    • Let’s put it all together Image by bwjones: http://flickr.com/photos/bwjones/248388437/
    • How Do You Serve?
      • content
      • con tent
      • con versation
      • con versation
      • con nection
      • con nection
      • con vergence
      • con vergence
      • con fluence
      • con fluence
      • in fluence
      • in fluence
      • in tent
      • in tent
      • con tent
    • Collaborative Librarianship
      • con tent
      • con versation
      • con nection
      • con vergence
      • con fluence
      • in fluence
      • in tent
      • con tent
      • discover
      • select
      • collect
      • organize
      • husband
      • access
      • preserve
      • assist
      • share
      • teach
      • outreach
      • research
      • advocacy
      • create
      { }
      • &quot;The cheapness and quickness of modern methods of communication has been like a growth of wings, so that a thousand things which were thought to belong like trees in one place may travel about like birds.”
        • Dewey, 1901
      Image by 1sock: http://flickr.com/photos/1sock/339095161/
    • The One Slide Project / EngageWithGrace.org
      • Can you and your loved ones answer these questions?
        • On a scale of 1 to 5, would you rather die in your own bed with no intervention (1) or try any proven or unproven intervention possible to preserve your life (5)?
        • If there were a choice, would you rather die at home or in a hospital?
        • Could a loved one correctly describe how you’d like to be treated in the case of a terminal illness?
        • Is there someone you trust that you’ve appointed to advocate on your behalf when the time is near?
        • Have you completed any of the following: written a living will, appointed a healthcare power of attorney, or completed an advanced directive?
    • Contact
      • PF Anderson
      • HSL/UM, 1135 E Catherine Ave, Ann Arbor, MI 48109-2038
      • http://friendfeed.com/pfanderson
    • Credits
      • All images by RosefireRising or PF Anderson unless other attribution is provided.
      • Dewey (1901) quotations from:
        • Dewey, Melvil. Field and Future of Traveling Libraries. Published by University of the State of New York, 1901. Original from Harvard University. Digitized Apr 5, 2006. <http://books.google.com/books?id=y9tRt3MaMZ8C>
      • Dewey (1904) quotations from:
        • Dewey, Melvil. On Libraries: For Librarians. Published by Dodd, Mead & co., 1904. Original from the University of Michigan. Digitized Oct 2, 2006. <http://books.google.com/books?id=8HMZAAAAMAAJ>
      • Thank you very much
    • See you next time!
      • PF Anderson
      • Emerging Technologies Librarian, UM
      • [email_address]
      • http://friendfeed.com/pfanderson