Twittering* for Public Health * (and Plurking and more) PF Anderson, Emerging Technologies Librarian, Health Sciences Libr...
Overview <ul><li>What is Twitter? What is microblogging? </li></ul><ul><li>How regular folks are using Twitter </li></ul><...
Twitter <ul><li>http://twitter.com/ </li></ul>
Twitter lifecycle <ul><li>http://cogdoghouse.wikispaces.com/TwitterCycle </li></ul>
Twitter is …  <ul><li>Twitter is a type of tool </li></ul><ul><li>Twitter = Microblogging (sort of) </li></ul><ul><li>Micr...
The World of Microblogging  <ul><li>Twitter OR FriendFeed OR identi.ca OR Jaiku OR Pownce OR Plurk OR Tumblr OR …   </li><...
… and more …  <ul><li>HelloTxt.com </li></ul><ul><li>Ping.fm </li></ul><ul><li>Pushing information out widely </li></ul>
Twitter is …  <ul><li>for friends </li></ul><ul><li>for current events </li></ul><ul><li>for silliness </li></ul><ul><li>l...
Plurking, too!
Plurk
Plurk Conversations
Plurk + Workshop = Plurkshop
Plurkshops
Twitter for productivity
Twitter + time management
Twitter + task management
Twitter + calendar
Twitter + weather
Twitter + traffic
More
Twitter for discovery
Twitter + health news
Twitter + health news
Twitter + health news
Twitter + health legislation <ul><li>HR 2790 – Physician Assistants </li></ul>
Today’s buzz – Google Health
Today’s buzz – Google Health
Today’s buzz - Google Health <ul><li>attillacsordas </li></ul>
Today’s buzz - Google Health <ul><li>dporter </li></ul>
Today’s buzz - Google Health <ul><li>laktek </li></ul>
Today’s buzz - Google Health <ul><li>Google </li></ul>
Today’s buzz - Google Health <ul><li>Google API </li></ul>
Using Twitter in health & healthcare
Thoughts: Health promotion <ul><li>“ In an attempt to provide an integrative model that is relevant to SBI, dissemination ...
Twitter + exercise
Twitter + health tracking <ul><li>“Tweet your pain” </li></ul>
Twitter + food tracking
Twitter + blood sugar tracking
Twitter + dieting
Twitter + dieting + support
Twitter + smoking cessation
Twitter + smoking cessation
Twitter + cancer
Twitter + activism
Twitter + make a difference
Thoughts: Disaster & crisis response <ul><li>“ The goal is to provide accurate  information  in a timely fashion on the he...
Twitter in crisis communication <ul><li>http://www.slideshare.net/davefleet/talk-is-cheap-crisis-presentation </li></ul>
Twitter + disaster & crisis preparedness
Twitter + emergency response
Twitter + ground zero
Twitter + rapid alerts
Twitter + personal crisis <ul><li>surgery </li></ul>
Twitter + personal crisis <ul><li>Twittering birth </li></ul>
Twitter + personal crisis <ul><li>Momku writes poetry during birth </li></ul>
Thoughts: Community communication & collaboration <ul><li>“ Enhance communication by: </li></ul><ul><ul><li>Developing eff...
Doctors have lives, too
So do nurses
And dentists
Research collaboration & communication
Twitter + Telemedicine + Second Opinion
Twitter + education using health feeds
Twitter + teaching
Twitter + events & topics <ul><li>Twemes.com for hashtags </li></ul><ul><li>Conference tracking </li></ul>
Twitter in public health
Mind of Andre (Blackman)
More public health folk
Public health schools
Public health organizations
APHA 1
APHA 2: NPHW
APHA 3: GetReady
PH trends and news
Making Twitter Work for You
Join the conversation
Find folks to follow: Twitter
Find folks to follow: Twellow
Twitter search - Flaptor
Twitter search - Summize
Twitter buys Summize
Want more? <ul><li>http://del.icio.us/rosefirerising/twitter+health </li></ul>
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Twitter and Microblogging for Public Health

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Twitter is a microblogging tool that is increasingly being used in area relevant to public health. Some of these include disaster management and response, health behavior change, and health information outreach. In addition, it is also being used by professionals and organizations for routine communications. This presentation will provide an overview and introduction to Twitter and its real and potential roles in public health.

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Twitter and Microblogging for Public Health

  1. 1. Twittering* for Public Health * (and Plurking and more) PF Anderson, Emerging Technologies Librarian, Health Sciences Libraries, University of Michigan, pfa@umich.edu October 7, 2008
  2. 2. Overview <ul><li>What is Twitter? What is microblogging? </li></ul><ul><li>How regular folks are using Twitter </li></ul><ul><li>Twitter for health and public health </li></ul>
  3. 3. Twitter <ul><li>http://twitter.com/ </li></ul>
  4. 4. Twitter lifecycle <ul><li>http://cogdoghouse.wikispaces.com/TwitterCycle </li></ul>
  5. 5. Twitter is … <ul><li>Twitter is a type of tool </li></ul><ul><li>Twitter = Microblogging (sort of) </li></ul><ul><li>Microblogging ≠ Twitter </li></ul><ul><li>Microblogging = (Twitter OR FriendFeed OR identi.ca OR Plurk OR … ) </li></ul>
  6. 6. The World of Microblogging <ul><li>Twitter OR FriendFeed OR identi.ca OR Jaiku OR Pownce OR Plurk OR Tumblr OR … </li></ul>Image source: http://commons.wikimedia.org/wiki/Image:Sphere-wireframe.png
  7. 7. … and more … <ul><li>HelloTxt.com </li></ul><ul><li>Ping.fm </li></ul><ul><li>Pushing information out widely </li></ul>
  8. 8. Twitter is … <ul><li>for friends </li></ul><ul><li>for current events </li></ul><ul><li>for silliness </li></ul><ul><li>like fishing </li></ul><ul><li>like a chatroom </li></ul><ul><li>an RSS feed generator </li></ul><ul><li>and what else? </li></ul><ul><li>for news </li></ul><ul><li>for crisis response </li></ul><ul><li>for intelligent discussion </li></ul><ul><li>like sex </li></ul><ul><li>a microblogging tool </li></ul><ul><li>the social search engine we’ve all been waiting for </li></ul>
  9. 9. Plurking, too!
  10. 10. Plurk
  11. 11. Plurk Conversations
  12. 12. Plurk + Workshop = Plurkshop
  13. 13. Plurkshops
  14. 14. Twitter for productivity
  15. 15. Twitter + time management
  16. 16. Twitter + task management
  17. 17. Twitter + calendar
  18. 18. Twitter + weather
  19. 19. Twitter + traffic
  20. 20. More
  21. 21. Twitter for discovery
  22. 22. Twitter + health news
  23. 23. Twitter + health news
  24. 24. Twitter + health news
  25. 25. Twitter + health legislation <ul><li>HR 2790 – Physician Assistants </li></ul>
  26. 26. Today’s buzz – Google Health
  27. 27. Today’s buzz – Google Health
  28. 28. Today’s buzz - Google Health <ul><li>attillacsordas </li></ul>
  29. 29. Today’s buzz - Google Health <ul><li>dporter </li></ul>
  30. 30. Today’s buzz - Google Health <ul><li>laktek </li></ul>
  31. 31. Today’s buzz - Google Health <ul><li>Google </li></ul>
  32. 32. Today’s buzz - Google Health <ul><li>Google API </li></ul>
  33. 33. Using Twitter in health & healthcare
  34. 34. Thoughts: Health promotion <ul><li>“ In an attempt to provide an integrative model that is relevant to SBI, dissemination strategies are discussed for three target groups: (1) individual patients and practitioners; (2) health care settings and health systems; and (3) the communities and the general population. Dissemination strategies are considered from the fields of social change, social science, commercial marketing and education in terms of their potential for translating SBI innovations into routine clinical practice.” </li></ul><ul><ul><li>Babor TF, Higgins-Biddle JC. Alcohol screening and brief intervention: dissemination strategies for medical practice and public health. Addiction 95(5) 677-686. </li></ul></ul>
  35. 35. Twitter + exercise
  36. 36. Twitter + health tracking <ul><li>“Tweet your pain” </li></ul>
  37. 37. Twitter + food tracking
  38. 38. Twitter + blood sugar tracking
  39. 39. Twitter + dieting
  40. 40. Twitter + dieting + support
  41. 41. Twitter + smoking cessation
  42. 42. Twitter + smoking cessation
  43. 43. Twitter + cancer
  44. 44. Twitter + activism
  45. 45. Twitter + make a difference
  46. 46. Thoughts: Disaster & crisis response <ul><li>“ The goal is to provide accurate information in a timely fashion on the health status of the affected population.” </li></ul><ul><ul><li>Noji, Eric K. The Public Health Consequences of Disaster </li></ul></ul>
  47. 47. Twitter in crisis communication <ul><li>http://www.slideshare.net/davefleet/talk-is-cheap-crisis-presentation </li></ul>
  48. 48. Twitter + disaster & crisis preparedness
  49. 49. Twitter + emergency response
  50. 50. Twitter + ground zero
  51. 51. Twitter + rapid alerts
  52. 52. Twitter + personal crisis <ul><li>surgery </li></ul>
  53. 53. Twitter + personal crisis <ul><li>Twittering birth </li></ul>
  54. 54. Twitter + personal crisis <ul><li>Momku writes poetry during birth </li></ul>
  55. 55. Thoughts: Community communication & collaboration <ul><li>“ Enhance communication by: </li></ul><ul><ul><li>Developing effective employer and community education programs focused on the benefits of and options for health promotion and disease and injury prevention, and </li></ul></ul><ul><ul><li>Using proven marketing and social marketing techniques to promote individual behavioral and community change.” </li></ul></ul><ul><ul><ul><li>The Future of the Public's Health in the 21st Century. Committee on Assuring the Health of the Public in the 21st Century, Institute of Medicine (U.S.) National Academies Press, 2003, p. 299. </li></ul></ul></ul>
  56. 56. Doctors have lives, too
  57. 57. So do nurses
  58. 58. And dentists
  59. 59. Research collaboration & communication
  60. 60. Twitter + Telemedicine + Second Opinion
  61. 61. Twitter + education using health feeds
  62. 62. Twitter + teaching
  63. 63. Twitter + events & topics <ul><li>Twemes.com for hashtags </li></ul><ul><li>Conference tracking </li></ul>
  64. 64. Twitter in public health
  65. 65. Mind of Andre (Blackman)
  66. 66. More public health folk
  67. 67. Public health schools
  68. 68. Public health organizations
  69. 69. APHA 1
  70. 70. APHA 2: NPHW
  71. 71. APHA 3: GetReady
  72. 72. PH trends and news
  73. 73. Making Twitter Work for You
  74. 74. Join the conversation
  75. 75. Find folks to follow: Twitter
  76. 76. Find folks to follow: Twellow
  77. 77. Twitter search - Flaptor
  78. 78. Twitter search - Summize
  79. 79. Twitter buys Summize
  80. 80. Want more? <ul><li>http://del.icio.us/rosefirerising/twitter+health </li></ul>
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