The Obama Story through Social Media By PF Anderson Emerging Technologies Librarian UM Health Sciences Libraries

CAMPAIGN

CAMPAIGN Major Social Media

Major Social Media

CAMPAIGN Special Community Social Media

Special Community Social Media

CAMPAIGN Special Function Social Media

Special Function Social Media

CAMPAIGN Custom Social Media

Custom Social Media

ELECTION

Slideshare: Election Story, Part One: http://www.slideshare.net/umhealthscienceslibraries/election-story-part-one-social-media-tells-the-story-of-the-2008-usa-election-from-voting-to-inauguration-presentation-931234

Slideshare: Election Story, Part One: http://www.slideshare.net/umhealthscienceslibraries/election-story-part-one-social-media-tells-the-story-of-the-2008-usa-election-from-voting-to-inauguration-presentation-931234

Obama in Second Life: http://www.youtube.com/watch?v=kKnzxBFpoY8

Obama in Second Life: http://www.youtube.com/watch?v=kKnzxBFpoY8

ManyEyes: Visualizations: The Collective DC Chant: “Obama ‘08!”: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/the-collective-dc-chant-obama-08

ManyEyes: Visualizations: The Collective DC Chant: “Obama ‘08!”: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/the-collective-dc-chant-obama-08

WHITE HOUSE

WHITE HOUSE Official Social Media Venues

Official Social Media Venues

http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/

http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/

http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/

http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/

http://www.whitehouse.gov/blog/

http://www.whitehouse.gov/blog/

http://www.flickr.com/photos/whitehouse/

http://www.flickr.com/photos/whitehouse/

http://mashable.com/2009/04/29/obama-flickr/

http://mashable.com/2009/04/29/obama-flickr/

http://www.facebook.com/WhiteHouse

http://www.facebook.com/WhiteHouse

http://www.myspace.com/whitehouse

http://www.myspace.com/whitehouse

http://www.whitehouse.gov/rss/

http://www.whitehouse.gov/rss/

http://twitter.com/whitehouse

http://twitter.com/whitehouse

http://vimeo.com/whitehouse

http://vimeo.com/whitehouse

http://www.youtube.com/whitehouse

http://www.youtube.com/whitehouse

WHITE HOUSE Other

Other

http://www.slideshare.net/whitehouse

http://www.slideshare.net/whitehouse

http://twitter.com/WhiteHouse_Blog

http://twitter.com/WhiteHouse_Blog

SOCIAL MEDIA & OBAMA’S HEALTHCARE TRANSITION TEAM A Case Study

A Case Study

Timeline

Timeline

Obama Biden Health Policy Transition Team

HEALTHCARE TRANSITION TEAM Autism Twitter Day

Autism Twitter Day

Adonya, Advanced Brain, BearTwinsMom, AutismInsights, Bonnie, Carrie Jean, Catherine, AutismVox, Erica, Frank, Jenna, Jennifer

Adonya, Advanced Brain, BearTwinsMom, AutismInsights, Bonnie, Carrie Jean, Catherine, AutismVox, Erica, Frank, Jenna, Jennifer

http://www.slideshare.net/umhealthscienceslibraries/autism-healthcare-twitter-day-part-1-for-the-obamabiden-transition-team-presentation

http://www.slideshare.net/umhealthscienceslibraries/autism-healthcare-twitter-day-part-1-for-the-obamabiden-transition-team-presentation

Pattern of Engagement

Pattern of Engagement

Wordle

Wordle

ManyEyes

ManyEyes

PORT SPINOZA, SECOND LIFE

Screenshot: mechanism for coordinating event

Screenshot: mechanism for coordinating event

http://www.youtube.com/watch?v=YghepF0uv3E

http://www.youtube.com/watch?v=YghepF0uv3E

Wordle

Wordle

Text Analysis Top 50 Words

Text Analysis

Top 50 Words

VIRTUAL ABILITIES, SECOND LIFE

Screenshot: Mechanism for coordinating event

Screenshot: Mechanism for coordinating event

Wordle

Wordle

Text Analysis Top 50 Words

Text Analysis

Top 50 Words

MAIN CONCEPTS Access, Employment, Information

Access, Employment, Information

OBAMA’S SPEECH TO CONGRESS

Wordle

Wordle

ManyEyes

ManyEyes

HEALTHCARE REFORM, FINAL REPORT

http://www.healthreform.gov/reports/hccd/

http://www.healthreform.gov/reports/hccd/

Wordle

Wordle

ManyEyes

ManyEyes

Text Analysis Top 50 Words

Text Analysis

Top 50 Words

MORE

http://www.slideshare.net/saydowin/obama-social

http://www.slideshare.net/saydowin/obama-social

http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf

http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf