The Obama Story Through Social Media

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Presentation for the event Grand Opening of the University of Michigan Dearborn in Second Life (Campus of Hope: Using the Virtual World to Improve our World). http://groups.engin.umd.umich.edu/hpceep/slc/FMC3flyer.htm

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The Obama Story Through Social Media

  1. 1. The Obama Story through Social Media By PF Anderson Emerging Technologies Librarian UM Health Sciences Libraries
  2. 2. CAMPAIGN
  3. 3. CAMPAIGN <ul><li>Major Social Media </li></ul>
  4. 10. CAMPAIGN <ul><li>Special Community Social Media </li></ul>
  5. 18. CAMPAIGN <ul><li>Special Function Social Media </li></ul>
  6. 22. CAMPAIGN <ul><li>Custom Social Media </li></ul>
  7. 27. ELECTION
  8. 28. <ul><li>Slideshare: Election Story, Part One: http://www.slideshare.net/umhealthscienceslibraries/election-story-part-one-social-media-tells-the-story-of-the-2008-usa-election-from-voting-to-inauguration-presentation-931234 </li></ul>
  9. 29. <ul><li>Obama in Second Life: http://www.youtube.com/watch?v=kKnzxBFpoY8 </li></ul>
  10. 30. <ul><li>ManyEyes: Visualizations: The Collective DC Chant: “Obama ‘08!”: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/the-collective-dc-chant-obama-08 </li></ul>
  11. 31. WHITE HOUSE
  12. 32. WHITE HOUSE <ul><li>Official Social Media Venues </li></ul>
  13. 33. <ul><li>http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/ </li></ul>
  14. 34. <ul><li>http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/ </li></ul>
  15. 35. <ul><li>http://www.whitehouse.gov/blog/ </li></ul>
  16. 36. <ul><li>http://www.flickr.com/photos/whitehouse/ </li></ul>
  17. 37. <ul><li>http://mashable.com/2009/04/29/obama-flickr/ </li></ul>
  18. 38. <ul><li>http://www.facebook.com/WhiteHouse </li></ul>
  19. 39. <ul><li>http://www.myspace.com/whitehouse </li></ul>
  20. 40. <ul><li>http://www.whitehouse.gov/rss/ </li></ul>
  21. 41. <ul><li>http://twitter.com/whitehouse </li></ul>
  22. 42. <ul><li>http://vimeo.com/whitehouse </li></ul>
  23. 43. <ul><li>http://www.youtube.com/whitehouse </li></ul>
  24. 44. WHITE HOUSE <ul><li>Other </li></ul>
  25. 48. <ul><li>http://www.slideshare.net/whitehouse </li></ul>
  26. 49. <ul><li>http://twitter.com/WhiteHouse_Blog </li></ul>
  27. 50. SOCIAL MEDIA & OBAMA’S HEALTHCARE TRANSITION TEAM <ul><li>A Case Study </li></ul>
  28. 51. <ul><li>Timeline </li></ul>
  29. 52. Obama Biden Health Policy Transition Team
  30. 53. HEALTHCARE TRANSITION TEAM <ul><li>Autism Twitter Day </li></ul>
  31. 54. <ul><li>Adonya, Advanced Brain, BearTwinsMom, AutismInsights, Bonnie, Carrie Jean, Catherine, AutismVox, Erica, Frank, Jenna, Jennifer </li></ul>
  32. 55. <ul><li>http://www.slideshare.net/umhealthscienceslibraries/autism-healthcare-twitter-day-part-1-for-the-obamabiden-transition-team-presentation </li></ul>
  33. 56. <ul><li>Pattern of Engagement </li></ul>
  34. 57. <ul><li>Wordle </li></ul>
  35. 58. <ul><li>ManyEyes </li></ul>
  36. 59. PORT SPINOZA, SECOND LIFE
  37. 60. <ul><li>Screenshot: mechanism for coordinating event </li></ul>
  38. 61. <ul><li>http://www.youtube.com/watch?v=YghepF0uv3E </li></ul>
  39. 62. <ul><li>Wordle </li></ul>
  40. 63. <ul><li>Text Analysis </li></ul><ul><ul><li>Top 50 Words </li></ul></ul>
  41. 64. VIRTUAL ABILITIES, SECOND LIFE
  42. 65. <ul><li>Screenshot: Mechanism for coordinating event </li></ul>
  43. 66. <ul><li>Wordle </li></ul>
  44. 67. <ul><li>Text Analysis </li></ul><ul><ul><li>Top 50 Words </li></ul></ul>
  45. 68. MAIN CONCEPTS <ul><li>Access, Employment, Information </li></ul>
  46. 69. OBAMA’S SPEECH TO CONGRESS
  47. 70. <ul><li>Wordle </li></ul>
  48. 71. <ul><li>ManyEyes </li></ul>
  49. 72. HEALTHCARE REFORM, FINAL REPORT
  50. 73. <ul><li>http://www.healthreform.gov/reports/hccd/ </li></ul>
  51. 74. <ul><li>Wordle </li></ul>
  52. 75. <ul><li>ManyEyes </li></ul>
  53. 76. <ul><li>Text Analysis </li></ul><ul><ul><li>Top 50 Words </li></ul></ul>
  54. 77. MORE
  55. 78. <ul><li>http://www.slideshare.net/saydowin/obama-social </li></ul>
  56. 79. <ul><li>http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf </li></ul>

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