The Obama Story Through Social Media
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The Obama Story Through Social Media

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Presentation for the event Grand Opening of the University of Michigan Dearborn in Second Life (Campus of Hope: Using the Virtual World to Improve our World).......

Presentation for the event Grand Opening of the University of Michigan Dearborn in Second Life (Campus of Hope: Using the Virtual World to Improve our World). http://groups.engin.umd.umich.edu/hpceep/slc/FMC3flyer.htm

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  • 1. The Obama Story through Social Media By PF Anderson Emerging Technologies Librarian UM Health Sciences Libraries
  • 2. CAMPAIGN
  • 3. CAMPAIGN
    • Major Social Media
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. CAMPAIGN
    • Special Community Social Media
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. CAMPAIGN
    • Special Function Social Media
  • 19.  
  • 20.  
  • 21.  
  • 22. CAMPAIGN
    • Custom Social Media
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. ELECTION
  • 28.
    • Slideshare: Election Story, Part One: http://www.slideshare.net/umhealthscienceslibraries/election-story-part-one-social-media-tells-the-story-of-the-2008-usa-election-from-voting-to-inauguration-presentation-931234
  • 29.
    • Obama in Second Life: http://www.youtube.com/watch?v=kKnzxBFpoY8
  • 30.
    • ManyEyes: Visualizations: The Collective DC Chant: “Obama ‘08!”: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/the-collective-dc-chant-obama-08
  • 31. WHITE HOUSE
  • 32. WHITE HOUSE
    • Official Social Media Venues
  • 33.
    • http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
  • 34.
    • http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
  • 35.
    • http://www.whitehouse.gov/blog/
  • 36.
    • http://www.flickr.com/photos/whitehouse/
  • 37.
    • http://mashable.com/2009/04/29/obama-flickr/
  • 38.
    • http://www.facebook.com/WhiteHouse
  • 39.
    • http://www.myspace.com/whitehouse
  • 40.
    • http://www.whitehouse.gov/rss/
  • 41.
    • http://twitter.com/whitehouse
  • 42.
    • http://vimeo.com/whitehouse
  • 43.
    • http://www.youtube.com/whitehouse
  • 44. WHITE HOUSE
    • Other
  • 45.  
  • 46.  
  • 47.  
  • 48.
    • http://www.slideshare.net/whitehouse
  • 49.
    • http://twitter.com/WhiteHouse_Blog
  • 50. SOCIAL MEDIA & OBAMA’S HEALTHCARE TRANSITION TEAM
    • A Case Study
  • 51.
    • Timeline
  • 52. Obama Biden Health Policy Transition Team
  • 53. HEALTHCARE TRANSITION TEAM
    • Autism Twitter Day
  • 54.
    • Adonya, Advanced Brain, BearTwinsMom, AutismInsights, Bonnie, Carrie Jean, Catherine, AutismVox, Erica, Frank, Jenna, Jennifer
  • 55.
    • http://www.slideshare.net/umhealthscienceslibraries/autism-healthcare-twitter-day-part-1-for-the-obamabiden-transition-team-presentation
  • 56.
    • Pattern of Engagement
  • 57.
    • Wordle
  • 58.
    • ManyEyes
  • 59. PORT SPINOZA, SECOND LIFE
  • 60.
    • Screenshot: mechanism for coordinating event
  • 61.
    • http://www.youtube.com/watch?v=YghepF0uv3E
  • 62.
    • Wordle
  • 63.
    • Text Analysis
      • Top 50 Words
  • 64. VIRTUAL ABILITIES, SECOND LIFE
  • 65.
    • Screenshot: Mechanism for coordinating event
  • 66.
    • Wordle
  • 67.
    • Text Analysis
      • Top 50 Words
  • 68. MAIN CONCEPTS
    • Access, Employment, Information
  • 69. OBAMA’S SPEECH TO CONGRESS
  • 70.
    • Wordle
  • 71.
    • ManyEyes
  • 72. HEALTHCARE REFORM, FINAL REPORT
  • 73.
    • http://www.healthreform.gov/reports/hccd/
  • 74.
    • Wordle
  • 75.
    • ManyEyes
  • 76.
    • Text Analysis
      • Top 50 Words
  • 77. MORE
  • 78.
    • http://www.slideshare.net/saydowin/obama-social
  • 79.
    • http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf