Public Health And Web 2.0, Michigan Public Health Technology Conference 2009

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Public Health And Web 2.0, Michigan Public Health Technology Conference 2009

  1. Web 2.0 and Public Health Gillian Mayman Whitney Townsend Health Sciences Libraries, University of Michigan Alison Grodzinski Prevention Research Center of Michigan
  2. <ul><li>What is web 2.0 </li></ul><ul><li>Top 4 technologies </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Media sharing </li></ul></ul><ul><ul><li>Wikis and collaborative writing </li></ul></ul><ul><li>Grab bag </li></ul><ul><li>Where to go from here </li></ul>
  3. what is web 2.0
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  7. web 2.0 = <ul><li>social media </li></ul><ul><li>the social web </li></ul><ul><li>the participatory web </li></ul><ul><li>social software </li></ul><ul><li>collaborative software </li></ul><ul><li>social networking </li></ul><ul><li>online communities </li></ul>
  8. web 2.0 is… <ul><li>participatory </li></ul><ul><li>social </li></ul><ul><li>user generated </li></ul><ul><li>microcontent </li></ul><ul><li>sharable </li></ul><ul><li>web as platform </li></ul>
  9. 80% of internet users have looked online for health information Pew Internet and American Life Project
  10. <ul><ul><li>75% of adults 18-24 use a social networking site </li></ul></ul>Pew Internet and American Life Project
  11. <ul><ul><li>77% of active Internet users read blogs </li></ul></ul>Pew Internet and American Life Project
  12. 39% of online teens share creative work online, such as artwork, photos, stories, or videos Pew Internet and American Life Project
  13. 11% of online adults use Twitter or update their status online Pew Internet and American Life Project
  14. top 4 technologies <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Media sharing </li></ul></ul><ul><ul><li>Wikis and collaborative writing </li></ul></ul>
  15. blogs a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles. http://en.wiktionary.org/
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  18. Post #1 Blah, blah, blah. Important information that is also compelling and interesting. Post #2 Blah, blah, blah. More important information that is also compelling and interesting. Post #3 Blah, blah, blah. More important information that is also compelling and interesting. Post #4 Blah, blah, blah. More important information that is also compelling and interesting. Post #5 Blah, blah, blah. More important information that is also compelling and interesting. MY BLOG
  19. Post #1 Blah, blah, blah. Important information that is also compelling and interesting. Post #2 Blah, blah, blah. More important information that is also compelling and interesting. Post #3 Blah, blah, blah. More important information that is also compelling and interesting. MY BLOG Standard welcome paragraph with useless information that no one reads. MY WEB SITE LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2 RSS
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  22. Post #1 Blah, blah, blah. Important information that is also compelling and interesting. Post #2 Blah, blah, blah. More important information that is also compelling and interesting. Post #3 Blah, blah, blah. More important information that is also compelling and interesting. MY BLOG Standard welcome paragraph with useless information that no one reads. MY WEB SITE LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2
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  24. <ul><li>Benefits </li></ul><ul><li>Free, easy to use, and easier to write a couple paragraphs than an entire document </li></ul><ul><li>Allows readers to talk back to you (and each other) </li></ul><ul><li>RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page </li></ul><ul><li>RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence </li></ul><ul><li>Disadvantages </li></ul><ul><li>There is a cost if you do not want your blog branded by the provider </li></ul><ul><li>Maintaining the blog consistently is critical yet difficult to sustain </li></ul><ul><li>Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries </li></ul>
  25. social networking any of several websites that provide a virtual community in which people with a shared interest may communicate. http://en.wiktionary.org/
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  31. <ul><li>Benefits </li></ul><ul><li>Allows you to be where your users are already spending their time online </li></ul><ul><li>Information can be spread virally through your members/friends/fans </li></ul><ul><li>Inclusive: discussion boards, video, photos, profiles, links, calendar… </li></ul><ul><li>Disadvantages </li></ul><ul><li>Privacy concerns for both you and your members/friends/fans </li></ul><ul><li>More difficult to get a conversation started than you might imagine </li></ul><ul><li>Just because you build it, doesn’t mean they will come. </li></ul>
  32. media sharing social media is information content created by people using highly accessible and scalable publishing technologies that is sharable via the internet and mobile communications networks. http://wikipedia.com/
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  38. <ul><li>Benefits </li></ul><ul><li>Easy to upload and share pictures, videos, and slides over the web </li></ul><ul><li>Can control who has access to your media files </li></ul><ul><li>Most sites make it easy to embed your media in any website, social networking profile, or blog </li></ul><ul><li>Disadvantages </li></ul><ul><li>Privacy concerns if your media is completely public </li></ul><ul><li>Users may need to create an account to view media if it isn't public </li></ul><ul><li>Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing) </li></ul>
  39. wikis and collaborative editing a collaborative website which can be directly edited by anyone with access to it. http://en.wiktionary.org/
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  45. <ul><li>Benefits </li></ul><ul><li>An easy way to create an editable website without extensive programming knowledge </li></ul><ul><li>Can be made as &quot;editable&quot; or locked down as needed </li></ul><ul><li>Much more flexible than a blog </li></ul><ul><li>Disadvantages </li></ul><ul><li>Need Limited functionality in web-based platforms </li></ul><ul><li>May need to download software </li></ul><ul><li>More complex to build and maintain </li></ul>
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  48. <ul><li>Benefits </li></ul><ul><li>No more e-mailing attachments back and forth </li></ul><ul><li>Easy to publish documents to the web </li></ul><ul><li>Upload from or download to MS Office applications when needed </li></ul><ul><li>Disadvantages </li></ul><ul><li>Need to have internet access to edit documents (in most cases) </li></ul><ul><li>Documents are hosted on a third-party site </li></ul><ul><li>Limited functionality of web-based tools </li></ul>
  49. grab bag
  50. creating and sharing visualizations of data
  51. creating and sharing visualizations of data
  52. creating and sharing visualizations of data
  53. creating and sharing timelines
  54. visualizing data on maps
  55. visualizing data on maps
  56. visualizing data on maps
  57. visualizing data on maps
  58. creating quick online polls and surveys
  59. creating easy animations
  60. aggregating multiple feeds from social networking sites
  61. online virtual world
  62. creating and sharing custom search engines
  63. more Google products
  64. where to go from here Common Craft Web 2.0 Awards Mashable.com Lifehacker Official Google Blog
  65. Gillian Mayman , MLIS Public Health Librarian Health Sciences Libraries, University of Michigan [email_address] Whitney Townsend , MLIS Liaison Librarian Health Sciences Libraries, University of Michigan [email_address] Alison Grodzinski , MLIS Communications Coordinator Prevention Research Center of Michigan [email_address]

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