Web 2.0 and Public Health Gillian Mayman Whitney Townsend Health Sciences Libraries, University of Michigan Alison Grodzinski Prevention Research Center of Michigan

What is web 2.0 Top 4 technologies Blogs Social networking Media sharing Wikis and collaborative writing Grab bag Where to go from here

What is web 2.0

Top 4 technologies

Blogs

Social networking

Media sharing

Wikis and collaborative writing

Grab bag

Where to go from here

what is web 2.0

web 2.0 = social media the social web the participatory web social software collaborative software social networking online communities

social media

the social web

the participatory web

social software

collaborative software

social networking

online communities

web 2.0 is… participatory social user generated microcontent sharable web as platform

participatory

social

user generated

microcontent

sharable

web as platform

80% of internet users have looked online for health information Pew Internet and American Life Project

75% of adults 18-24 use a social networking site Pew Internet and American Life Project

75% of adults 18-24 use a social networking site

77% of active Internet users read blogs Pew Internet and American Life Project

77% of active Internet users read blogs

39% of online teens share creative work online, such as artwork, photos, stories, or videos Pew Internet and American Life Project

11% of online adults use Twitter or update their status online Pew Internet and American Life Project

top 4 technologies Blogs Social networking Media sharing Wikis and collaborative writing

Blogs

Social networking

Media sharing

Wikis and collaborative writing

blogs a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with reflections or opinion, and typically incorporating links to other articles. http://en.wiktionary.org/

Post #1 Blah, blah, blah. Important information that is also compelling and interesting. Post #2 Blah, blah, blah. More important information that is also compelling and interesting. Post #3 Blah, blah, blah. More important information that is also compelling and interesting. Post #4 Blah, blah, blah. More important information that is also compelling and interesting. Post #5 Blah, blah, blah. More important information that is also compelling and interesting. MY BLOG

Post #1 Blah, blah, blah. Important information that is also compelling and interesting. Post #2 Blah, blah, blah. More important information that is also compelling and interesting. Post #3 Blah, blah, blah. More important information that is also compelling and interesting. MY BLOG Standard welcome paragraph with useless information that no one reads. MY WEB SITE LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2 RSS

Post #1 Blah, blah, blah. Important information that is also compelling and interesting. Post #2 Blah, blah, blah. More important information that is also compelling and interesting. Post #3 Blah, blah, blah. More important information that is also compelling and interesting. MY BLOG Standard welcome paragraph with useless information that no one reads. MY WEB SITE LINKS Hours Directions Staff Directory Departments MY BLOG Post #1 Post #2

Benefits Free, easy to use, and easier to write a couple paragraphs than an entire document Allows readers to talk back to you (and each other) RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence Disadvantages There is a cost if you do not want your blog branded by the provider Maintaining the blog consistently is critical yet difficult to sustain Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries

Benefits

Free, easy to use, and easier to write a couple paragraphs than an entire document

Allows readers to talk back to you (and each other)

RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page

RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence

Disadvantages

There is a cost if you do not want your blog branded by the provider

Maintaining the blog consistently is critical yet difficult to sustain

Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries

social networking any of several websites that provide a virtual community in which people with a shared interest may communicate. http://en.wiktionary.org/

Benefits Allows you to be where your users are already spending their time online Information can be spread virally through your members/friends/fans Inclusive: discussion boards, video, photos, profiles, links, calendar… Disadvantages Privacy concerns for both you and your members/friends/fans More difficult to get a conversation started than you might imagine Just because you build it, doesn’t mean they will come.

Benefits

Allows you to be where your users are already spending their time online

Information can be spread virally through your members/friends/fans

Inclusive: discussion boards, video, photos, profiles, links, calendar…

Disadvantages

Privacy concerns for both you and your members/friends/fans

More difficult to get a conversation started than you might imagine

Just because you build it, doesn’t mean they will come.

media sharing social media is information content created by people using highly accessible and scalable publishing technologies that is sharable via the internet and mobile communications networks. http://wikipedia.com/

Benefits Easy to upload and share pictures, videos, and slides over the web Can control who has access to your media files Most sites make it easy to embed your media in any website, social networking profile, or blog Disadvantages Privacy concerns if your media is completely public Users may need to create an account to view media if it isn't public Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)

Benefits

Easy to upload and share pictures, videos, and slides over the web

Can control who has access to your media files

Most sites make it easy to embed your media in any website, social networking profile, or blog

Disadvantages

Privacy concerns if your media is completely public

Users may need to create an account to view media if it isn't public

Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)

wikis and collaborative editing a collaborative website which can be directly edited by anyone with access to it. http://en.wiktionary.org/

Benefits An easy way to create an editable website without extensive programming knowledge Can be made as "editable" or locked down as needed Much more flexible than a blog Disadvantages Need Limited functionality in web-based platforms May need to download software More complex to build and maintain

Benefits

An easy way to create an editable website without extensive programming knowledge

Can be made as "editable" or locked down as needed

Much more flexible than a blog

Disadvantages

Need Limited functionality in web-based platforms

May need to download software

More complex to build and maintain

Benefits No more e-mailing attachments back and forth Easy to publish documents to the web Upload from or download to MS Office applications when needed Disadvantages Need to have internet access to edit documents (in most cases) Documents are hosted on a third-party site Limited functionality of web-based tools

Benefits

No more e-mailing attachments back and forth

Easy to publish documents to the web

Upload from or download to MS Office applications when needed

Disadvantages

Need to have internet access to edit documents (in most cases)

Documents are hosted on a third-party site

Limited functionality of web-based tools

grab bag

creating and sharing visualizations of data

creating and sharing visualizations of data

creating and sharing visualizations of data

creating and sharing timelines

visualizing data on maps

visualizing data on maps

visualizing data on maps

visualizing data on maps

creating quick online polls and surveys

creating easy animations

aggregating multiple feeds from social networking sites

online virtual world

creating and sharing custom search engines

more Google products

where to go from here Common Craft Web 2.0 Awards Mashable.com Lifehacker Official Google Blog

Gillian Mayman , MLIS Public Health Librarian Health Sciences Libraries, University of Michigan [email_address] Whitney Townsend , MLIS Liaison Librarian Health Sciences Libraries, University of Michigan [email_address] Alison Grodzinski , MLIS Communications Coordinator Prevention Research Center of Michigan [email_address]