Public Health 2.0 collaborative partnerships for integrating social technologies into the practice community 10th International Congress on Medical Librarianship Brisbane, Australia, September 2009 Gillian Mayman, Nancy Allee, and Jane Blumenthal University of Michigan, Health Sciences Libraries, Ann Arbor, Michigan, United States

To develop best practices for integrating Web 2.0 technologies into the work of local public health departments in order to improve the communication and information sharing within the department, between partner organizations, and to the populations that they serve.

National Network of Libraries, Greater Midwest Region. Health Sciences Libraries Local Health Departments Prevention Research Center

n e e d s a s s e s s m e n t

Needs Assessment Focus Groups Genesee County Health Department Monroe County Health Department Decision to not include all staff in training Interested more in projects and less in training Great need to manage internal communications Ambivalence over use of social networking sites Concern over time and staffing Need to protect privacy of staff and community members IT issues Strong support from Health Officer

Survey How are staff members at each health department currently using Web 2.0 technologies, both at work and in their personal lives?

Blogs 39.9% read blogs at least once a month 50% read blogs for professional purposes 5.2% comment on blogs monthly or weekly

39.9% read blogs at least once a month

50% read blogs for professional purposes

5.2% comment on blogs monthly or weekly

Do you create and upload resources to a web site that allows you to share photos, videos, or slide presentations for professional or personal purposes?

“ My kids haven't had time to teach me.” “ Have better ways to spend my time” “ I do not believe the County wants us to use this web site” “ I think it is somewhat for young people, with nothing better to do” “ Not good example for my children”

Have you ever…

t r a i n i n g

What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar

What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar Public Blogs - share information generate discussion educate readers Internal Blogs improve communications discuss issues share information with partners professional development

Public Blogs

- share information

generate discussion

educate readers

Internal Blogs

improve communications

discuss issues

share information with partners

professional development

What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar Public Wiki create a shared resource gather feedback quick web site Internal Wiki create a shared resource edit & comment on documents work with partners create an intranet

Public Wiki

create a shared resource

gather feedback

quick web site

Internal Wiki

create a shared resource

edit & comment on documents

work with partners

create an intranet

What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar Public informational videos user-generated contests distribute sharable content Internal training videos share images share presentations

Public

informational videos

user-generated contests

distribute sharable content

Internal

training videos

share images

share presentations

What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar Public discussion forums announce events share information create presence Internal connect with colleagues professional development share your work

Public

discussion forums

announce events

share information

create presence

Internal

connect with colleagues

professional development

share your work

p r o j e c t s

coaching, creativity & commitment

coaching, creativity

& commitment

coaching Start discussions Provide assurance Provide feedback and encouragement

Start discussions

Provide assurance

Provide feedback and encouragement

creativity Recognize the potential Understand the details Identify the audience Create engaging information Include a strong marketing component

Recognize the potential

Understand the details

Identify the audience

Create engaging information

Include a strong marketing component

Commitment Administrators Information Technology support Staff

Administrators

Information Technology support

Staff

This project is supported under a subcontract, NO1-LM-6-3503, CFDA 93.879, between the Board of Trustees of the University of Illinois and the Regents of the University of Michigan.