Online Social Networks in Healthcare & Libraries


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The 5th segment of the invited speaker session with David Rothman at MLA 08.

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Online Social Networks in Healthcare & Libraries

  1. 1. Online Social Networks in Healthcare & Libraries PF Anderson, Emerging Technologies Librarian, Health Sciences Libraries, © 2008 Regents of the University of Michigan. All rights reserved.
  2. 2. Why? <ul><li>“ Are social networks really worth it?” </li></ul><ul><li>“ The web is better when it’s social” </li></ul>
  3. 3. Why? <ul><li>Connection, communication, collaboration, consultation </li></ul><ul><li>Discuss & share information (articles, photos, videos, cases, data, methodologies) </li></ul><ul><li>Q&A, rapid response (sometimes), serendipitous discovery </li></ul><ul><li>Global, international connections & opportunities </li></ul><ul><li>Find employment & research opportunities </li></ul><ul><li>Emerging trends, topics, medications, treatments, insights in your field </li></ul>
  4. 4. Why? <ul><li>Study partners for USMLE & board exams </li></ul><ul><li>Facilitate translational research - bench to bedside </li></ul><ul><li>Disease or behavior tracking in populations </li></ul><ul><li>Support groups, lifestyle change & behavior modification </li></ul><ul><li>Recruit research study & clinical trial candidates </li></ul><ul><li>Create online community for alumni, patrons, clients </li></ul>
  5. 5. Why? – Take Two <ul><li>Efficiency possibilities </li></ul><ul><li>Build professional communities </li></ul><ul><ul><li>Clinical </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><li>Build learning communities </li></ul><ul><li>Build sharing communities </li></ul><ul><li>Build community support through outreach </li></ul>
  6. 6. What makes an online social network? <ul><li>Tech that supports </li></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Defining “your folks” (friends, groups) </li></ul></ul><ul><ul><li>Commenting, discussion, dialogue </li></ul></ul><ul><li>Active community & individuals who use these features to support interaction and community building </li></ul>
  7. 7. Networking through social media <ul><li>Who are your people? </li></ul><ul><li>Where is your conversation? </li></ul><ul><li>Youtube, Flickr, VoiceThread, ManyEyes. </li></ul><ul><li>Blogs & Blogger </li></ul><ul><li>Wikis: Wetpaint </li></ul><ul><li>Twitter, SocialThing, FriendFeed </li></ul>
  8. 8. Networking through social media <ul><li>Flickr example </li></ul>
  9. 9. Networking for networking <ul><li>Popular social networking sites </li></ul><ul><ul><li>myspace </li></ul></ul><ul><ul><li>facebook </li></ul></ul><ul><ul><li>opensocial </li></ul></ul><ul><ul><li>livejournal </li></ul></ul><ul><ul><li>xanga </li></ul></ul><ul><ul><li>mycyberspace </li></ul></ul><ul><ul><li>bebo </li></ul></ul><ul><ul><li>orkut </li></ul></ul><ul><ul><li>friendster </li></ul></ul><ul><ul><li>Hi5 </li></ul></ul><ul><ul><li>linkedin </li></ul></ul>
  10. 10. Networking for networking <ul><li>Make your own social network </li></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><ul><li>free, popular - >90,000 networks </li></ul></ul></ul><ul><ul><li>ELGG - open source software </li></ul></ul><ul><ul><li>More social networking platforms: </li></ul></ul><ul><ul><ul><li>TechCrunch White Label Social Networking Platforms Chart: </li></ul></ul></ul>
  11. 11. Trends - Google Friends <ul><li>Do it yourself social networking on your own web site or blog </li></ul>
  12. 12. Health networks - for doctors <ul><li>Ozmosis </li></ul><ul><ul><li>trust + intelligence + personalization </li></ul></ul><ul><ul><li>relationship building + knowledge sharing + real-time collaboration </li></ul></ul>
  13. 13. Health networks - for doctors <ul><li>Ozmosis - knowledge sharing </li></ul>
  14. 14. Health networks - for doctors <ul><li>Sermo </li></ul>
  15. 15. Health networks - for doctors <ul><li>SocialMD </li></ul>
  16. 16. Health networks - for nurses <ul><li>American Nurses Association - Nursing World </li></ul>
  17. 17. Health networks - for nurses <ul><li>NurseLink </li></ul>
  18. 18. Health networks - for nurses <ul><li>NaBloPoMo - Nurses United </li></ul>
  19. 19. Health networks - for students plus <ul><li>Tiromed </li></ul>
  20. 20. Health networks - for students plus <ul><li>DoctorsHangout </li></ul>
  21. 21. Health networks - for students <ul><li>Student Dentist </li></ul>
  22. 22. Health networks - for librarians <ul><li>Assessment for Health Sciences Libraries </li></ul>
  23. 23. Health networks - for librarians <ul><li>Library 2.0: Medical and Health Science Libraries </li></ul>
  24. 24. Health networks - collaborating across bins <ul><li>Within3 </li></ul>
  25. 25. Health networks - others <ul><li>Healthcare consumers </li></ul><ul><li>Other practitioners </li></ul><ul><li>Clinical managers and marketers </li></ul><ul><li>Researchers </li></ul><ul><li>Informaticians </li></ul>
  26. 26. Considerations <ul><li>Who is allowed in? </li></ul><ul><li>Security </li></ul><ul><li>Privacy </li></ul><ul><li>Openness / transparency </li></ul><ul><li>Authority </li></ul><ul><li>Underlying purpose or motives of founding persons or organization </li></ul><ul><li>Standards vary internationally for patient confidentiality guidelines </li></ul><ul><li>How active is the community </li></ul><ul><li>Effort required to make it useful and viable </li></ul>
  27. 27. Links — Social Media & Networks <ul><li>Blogger: </li></ul><ul><li>Flickr: </li></ul><ul><li>FriendFeed: </li></ul><ul><li>ManyEyes: </li></ul><ul><li>SocialThing: </li></ul><ul><li>Twitter: </li></ul><ul><li>VoiceThread: </li></ul><ul><li>Wetpaint: </li></ul><ul><li>YouTube: </li></ul>
  28. 28. Links - General Social NetWork Tools <ul><li>Bebo: </li></ul><ul><li>Facebook: </li></ul><ul><li>Friendster: </li></ul><ul><li>hi5: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Livejournal: </li></ul><ul><li>MySpace: </li></ul><ul><li>Orkut: </li></ul><ul><li>Xanga: </li></ul>
  29. 29. Links — Make Your Own <ul><li>ELGG: </li></ul><ul><li>Google Friend Connect: </li></ul><ul><li>Google OpenSocial: </li></ul><ul><li>Ning: </li></ul><ul><li>TechCrunch White Label Social Networking Platforms Chart: </li></ul>
  30. 30. Links — Health & Medical <ul><li>ANA NursingWorld: </li></ul><ul><li>NurseLinkUP: </li></ul><ul><li>Ozmosis: </li></ul><ul><li>Sermo: </li></ul><ul><li>SocialMD: </li></ul><ul><li>TiroMED: </li></ul><ul><li>Within3: </li></ul>
  31. 31. Links – On Ning <ul><li>Café Chronique: </li></ul><ul><li>Chiro Connector: </li></ul><ul><li>ChiroShare: </li></ul><ul><li>Diabetes TalkFest: </li></ul><ul><li>Disability Resource Exchange: </li></ul><ul><li>DoctorsHangout: </li></ul><ul><li>Epidermolysis Bullosa Friends: </li></ul><ul><li>Fibromyalgia: </li></ul><ul><li>Gastric Bypass: </li></ul>
  32. 32. Links - On Ning 2 <ul><li>Healthcare Marketing: </li></ul><ul><li>Healthcare with a Heart: </li></ul><ul><li>Health Informatics Forum: </li></ul><ul><li>Hospital Impact: </li></ul><ul><li>Illness-Disability-Healthcare-Caregiver Ministry Network: </li></ul><ul><li>iMed Exchange: </li></ul>
  33. 33. Links - On Ning 3 <ul><li>Assessment for Health Sciences Libraries: </li></ul><ul><li>Library 2.0: Medical and Health Science Libraries: </li></ul><ul><li>Medical Writing: </li></ul><ul><li>Meharry Medical College: Alumni: </li></ul><ul><li>MLA 09: </li></ul><ul><li>My Irritable Bowel Syndrome: </li></ul>
  34. 34. Links — On Ning 4 <ul><li>NaBloPoMo: Nurses United: </li></ul><ul><li>PlanetCancer: </li></ul><ul><li>Research & Media: </li></ul><ul><li>Kosmix RightHealth: </li></ul><ul><li>Student Dentist: </li></ul><ul><li>Tu Diabetes: </li></ul>
  35. 35. Want more? <ul><li> </li></ul>