How to...Facebook, YouTube & Twitter for Family PlanningPresentation Transcript
How to…Facebook, YouTube, Twitterfor Family Planning Kate Saylor, MSI Outreach Librarian University of Michigan
Facebook Utilize Facebook for an effective social media campaign: Learn how to share content with fans such as external links and photos Identify best practices of effective facebook accounts by examining several case studies Promote pages through facebook ad campaigns
YouTube Utilize YouTube for an effective social media campaign: Learn the basics, upload videos, and settings that will make your videos easily findable and sharable. Identify best practices of effective youtube channels by examining several case studies
Twitter Utilize Twitter for an effective social media campaign: Learn the basics of twitter, how to...follow, retweet, reply, design your page Understand how to share engaging content Identify best practices of effective twitter accounts by examining several case studies
How? Flickr Image by Media Culpa
A social networking site that allows users to interact with friends and brands through an online profile page. Launched in February 4, 2004
500 million users
Traffic People spend over 700 billion minutes per month on Facebook. More than 30 billion pieces of information is shared each month.
Groups Personal interaction Limited size allows emails Greater permission control No applications Pages Corporate interaction Allows only updates Anyone can ‘fan’ a page Indexed by search engines
Share Engaging Content
Edit Link Title
Edit Link Description… …and Thumbnail Image
Use the @ symbol to pull up a list of other pages that you have liked.
This links to their facebook page.
September 10th 7 - Users
Are you listening?
Invite current friends to become fans
Add a link on your website
Pay for an ad campaign
For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad performance. If you choose a Pay for Clicks (CPC) model, you will also bid on how much you are willing to pay for each click on your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget. If you choose a Pay for Views (CPM) model, you will also bid on how much you are willing to pay for every thousand impressions of your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.
Video-sharing website launched on February 14, 2005. Users can upload, share, and view videos.
Users range in age from 18-55
Evenly divided between males and females
Spans all geographies.
People watch 2 billion videos a day Traffic
Every minute, 24 hours of video is uploaded to YouTube.
Customize Your Channel Flickr Image By Marcin Wichary
Uploading a Video
Include complete profile information
Video categories make your video findable when browsing
Clicking on a Video Tag Runs a Search
Are You Listening?
Microblogging service launched on July 15, 2006. “Tweets” are limited to 140 characters.
65 million tweets are posted each day Traffic
190 Million Users
How to Follow
Who to Follow?
Hex Color Codes
Tiled Background Image
Single Background Image
Anatomy of a Tweet:
Author profile image
Link to the tweet author
@ is a Reply
# is a hashtag
@ is a Reply
# is a Hashtag
Are you Listening?
Thank You! All images courtesy of Microsoft Software unless otherwise noted
Contact Information Kate Saylor email@example.com Twitter: @litebulb11 Facebook: MLibraryHealthy