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How to…Facebook, YouTube, Twitterfor Family Planning<br />Kate Saylor, MSI<br />Outreach Librarian<br />University of Mich...
Learning Objectives<br />
Facebook<br />Utilize Facebook for an effective social media campaign:<br />Learn how to share content with fans such as e...
YouTube<br />Utilize YouTube for an effective social media campaign:<br />Learn the basics, upload videos, and settings th...
Twitter<br />Utilize Twitter for an effective social media campaign:<br />Learn the basics of twitter, how to...follow, re...
Why?<br />
Who?<br />
How?<br />Flickr Image by Media Culpa<br />
A social networking site that allows users to interact with friends and brands through an online profile page.<br />Launch...
Users<br />
500 million users<br />
checkfacebook.com<br />
Traffic<br />People spend over 700 billion minutes per month on Facebook.<br /> More than 30 billion pieces of information...
Groups<br />Personal interaction<br />Limited size allows emails<br />Greater permission control<br />No applications<br /...
Group<br />
Business Page<br />
Share Engaging Content<br />
Sharing Links<br />
Link Preview<br />
Edit Link Title<br />
Edit Link Description…<br />…and Thumbnail Image<br />
Use the @ symbol to pull up a list of  other pages that you have liked.<br />
This links to their facebook page.<br />
September 10th<br />7 - Users<br />
Sharing Photos<br />
Are you listening?<br />
<ul><li>Invite current friends to become fans
Add a link on your website
Pay for an ad campaign</li></li></ul><li>Ad Campaign<br />
For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad perfo...
Video-sharing website launched on February 14, 2005. <br />Users can upload, share, and <br />view videos.<br />
Users<br /><ul><li>Users range in age from 18-55
Evenly divided between males and females
Spans all geographies. </li></li></ul><li>People watch <br />2 billion <br />videos a day<br />Traffic<br />
Every minute, 24 hours of video is  uploaded to YouTube.<br />
Customize Your Channel<br />Flickr Image By Marcin Wichary<br />
Uploading a Video<br />
Findable<br />
Include complete profile information<br />
Video categories <br />make your video <br />findable when<br />browsing<br />
Tags<br />
Clicking on a Video Tag Runs a Search<br />
Are You Listening?<br />
Shareable<br />
Microblogging service launched<br />on July 15, 2006.<br />“Tweets” are limited to 140 characters.<br />
65 million <br />tweets are posted each day<br />Traffic<br />
190 Million<br />Users<br />
How to Follow<br />
Who to Follow?<br />
Design<br />
Changing Background<br />
Preset<br />Themes<br />
Hex Color Codes<br />
Tiled Background Image<br />
Single Background Image<br />
Tweet Basics<br />
Anatomy of a Tweet:<br /><ul><li>Author profile image
Link to the tweet author
Text
@ is a Reply
# is a hashtag
Links</li></li></ul><li>@ is a Reply<br />
Sharing Links<br />
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How to...Facebook, YouTube & Twitter for Family Planning

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  • Terrific! Thank you.
    I'm a student at UC Berkeley doing a term paper on the topic of using relatively new social media like Facebook and YouTube for promoting contraceptive use and family planning among teens and young adults (15-25 years). Do you know of any really great campaigns that use Facebook or YouTube as their primary sources of information? Also, are there any studies done that look at the effectiveness of such social media campaigns on actually increasing contraceptive use or at least having some effect on changing social norms around using family planning?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The number of facebook users stats/demographics were grabbed from (http://www.facebook.com/press/info.php?statistics), (www.checkfacebook.com) and (www.insidefacebook.com) sometime in the first week of September 2010. Cheers!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • may i ask when the stats on number of facebook users and the demographic breakdown of users was taken?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "How to...Facebook, YouTube & Twitter for Family Planning"

  1. 1. How to…Facebook, YouTube, Twitterfor Family Planning<br />Kate Saylor, MSI<br />Outreach Librarian<br />University of Michigan<br />
  2. 2. Learning Objectives<br />
  3. 3. Facebook<br />Utilize Facebook for an effective social media campaign:<br />Learn how to share content with fans such as external links and photos<br />Identify best practices of effective facebook accounts by examining several case studies<br />Promote pages through facebook ad campaigns<br />
  4. 4. YouTube<br />Utilize YouTube for an effective social media campaign:<br />Learn the basics, upload videos, and settings that will make your videos easily findable and sharable.<br />Identify best practices of effective youtube channels by examining several case studies<br />
  5. 5. Twitter<br />Utilize Twitter for an effective social media campaign:<br />Learn the basics of twitter, how to...follow, retweet, reply, design your page<br />Understand how to share engaging content<br />Identify best practices of effective twitter accounts by examining several case studies<br />
  6. 6. Why?<br />
  7. 7. Who?<br />
  8. 8. How?<br />Flickr Image by Media Culpa<br />
  9. 9.
  10. 10. A social networking site that allows users to interact with friends and brands through an online profile page.<br />Launched in February 4, 2004<br />
  11. 11. Users<br />
  12. 12. 500 million users<br />
  13. 13. checkfacebook.com<br />
  14. 14. Traffic<br />People spend over 700 billion minutes per month on Facebook.<br /> More than 30 billion pieces of information is shared each month. <br />
  15. 15. Groups<br />Personal interaction<br />Limited size allows emails<br />Greater permission control<br />No applications<br />Pages<br />Corporate interaction<br />Allows only updates<br />Anyone can ‘fan’ a page<br />Indexed by search engines<br />
  16. 16. Group<br />
  17. 17. Business Page<br />
  18. 18. Share Engaging Content<br />
  19. 19. Sharing Links<br />
  20. 20. Link Preview<br />
  21. 21. Edit Link Title<br />
  22. 22. Edit Link Description…<br />…and Thumbnail Image<br />
  23. 23. Use the @ symbol to pull up a list of other pages that you have liked.<br />
  24. 24. This links to their facebook page.<br />
  25. 25.
  26. 26. September 10th<br />7 - Users<br />
  27. 27. Sharing Photos<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Are you listening?<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44. <ul><li>Invite current friends to become fans
  45. 45. Add a link on your website
  46. 46. Pay for an ad campaign</li></li></ul><li>Ad Campaign<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53. For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad performance.<br />If you choose a Pay for Clicks (CPC) model, you will also bid on how much you are willing to pay for each click on your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.<br />If you choose a Pay for Views (CPM) model, you will also bid on how much you are willing to pay for every thousand impressions of your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.<br />
  54. 54.
  55. 55.
  56. 56.
  57. 57. Video-sharing website launched on February 14, 2005. <br />Users can upload, share, and <br />view videos.<br />
  58. 58. Users<br /><ul><li>Users range in age from 18-55
  59. 59. Evenly divided between males and females
  60. 60. Spans all geographies. </li></li></ul><li>People watch <br />2 billion <br />videos a day<br />Traffic<br />
  61. 61. Every minute, 24 hours of video is uploaded to YouTube.<br />
  62. 62.
  63. 63. Customize Your Channel<br />Flickr Image By Marcin Wichary<br />
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69.
  70. 70. Uploading a Video<br />
  71. 71.
  72. 72.
  73. 73. Findable<br />
  74. 74. Include complete profile information<br />
  75. 75. Video categories <br />make your video <br />findable when<br />browsing<br />
  76. 76.
  77. 77. Tags<br />
  78. 78. Clicking on a Video Tag Runs a Search<br />
  79. 79. Are You Listening?<br />
  80. 80.
  81. 81.
  82. 82.
  83. 83. Shareable<br />
  84. 84.
  85. 85.
  86. 86.
  87. 87. Microblogging service launched<br />on July 15, 2006.<br />“Tweets” are limited to 140 characters.<br />
  88. 88. 65 million <br />tweets are posted each day<br />Traffic<br />
  89. 89. 190 Million<br />Users<br />
  90. 90.
  91. 91. How to Follow<br />
  92. 92. Who to Follow?<br />
  93. 93.
  94. 94.
  95. 95.
  96. 96.
  97. 97.
  98. 98.
  99. 99.
  100. 100.
  101. 101. Design<br />
  102. 102. Changing Background<br />
  103. 103.
  104. 104. Preset<br />Themes<br />
  105. 105. Hex Color Codes<br />
  106. 106.
  107. 107.
  108. 108. Tiled Background Image<br />
  109. 109. Single Background Image<br />
  110. 110.
  111. 111. Tweet Basics<br />
  112. 112. Anatomy of a Tweet:<br /><ul><li>Author profile image
  113. 113. Link to the tweet author
  114. 114. Text
  115. 115. @ is a Reply
  116. 116. # is a hashtag
  117. 117. Links</li></li></ul><li>@ is a Reply<br />
  118. 118.
  119. 119.
  120. 120.
  121. 121. Sharing Links<br />
  122. 122.
  123. 123.
  124. 124.
  125. 125. # is a Hashtag<br />
  126. 126.
  127. 127.
  128. 128.
  129. 129. Are you Listening?<br />
  130. 130.
  131. 131.
  132. 132. Thank You!<br />All images courtesy of Microsoft Software unless otherwise noted <br />
  133. 133. Contact Information<br />Kate Saylor<br />kmacdoug@umich.edu<br />Twitter: @litebulb11<br />Facebook: MLibraryHealthy<br />
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