Health Care Collaboration & Community in Virtual Worlds & Second Life Patricia F. Anderson, pfa@umich.edu (a.k.a. Perplexity Peccable) © 2009 Regents of the University of Michigan. This work is subject to a Creative Commons license.

First, Why Virtual Worlds? ROI Economics Skills building / modeling Transferability Access / Audience Global / International Asynchronous Synchronous Research Focus (Pubmed)

ROI

Economics

Skills building / modeling

Transferability

Access / Audience

Global / International

Asynchronous

Synchronous

Research Focus (Pubmed)

Why Virtual Worlds IBM GIO Report: http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html

IBM GIO Report: http://domino.watson.ibm.com/comm/www_innovate.nsf/pages/world.gio.gaming.html

Social Media in PubMed n = 426 Largest concepts: Web 2.0 Virtual worlds Wikis/Wikipedia Facebook/Myspace Youtube

n = 426

Largest concepts:

Web 2.0

Virtual worlds

Wikis/Wikipedia

Facebook/Myspace

Youtube

Trends and New Audiences http://www.kzero.co.uk/blog/wp-content/uploads/2008/09/universe-v6-master.jpg

http://www.kzero.co.uk/blog/wp-content/uploads/2008/09/universe-v6-master.jpg

Trends & Young Audiences

Trends & Older Audiences “ Overall age demographics continue much as expected. 73% of the population for September were 25 years and older. The older you are, the more time you spend in Second Life: over-45's spent an average of 64.13 hours in September, 35-44 spent 57.06 hours, 25-34 spent 45.06 hours, and the 18-24's spent less than 30 hours. Females spent nearly twice as long online in Second Life in September as the boys. Face it, your Aunt Tilley is more likely to be spending more of her time in Second Life than that early-adopting, tech-savvy young fellow.” http://www.secondlifeinsider.com/2007/10/15/september-key-metrics-and-statistics/ http://blog.brainstormbrand.com/higher-ed-marketing/2007/02/second-life-exploding-in-unlikely-segments

“ Overall age demographics continue much as expected. 73% of the population for September were 25 years and older. The older you are, the more time you spend in Second Life: over-45's spent an average of 64.13 hours in September, 35-44 spent 57.06 hours, 25-34 spent 45.06 hours, and the 18-24's spent less than 30 hours.

Females spent nearly twice as long online in Second Life in September as the boys.

Face it, your Aunt Tilley is more likely to be spending more of her time in Second Life than that early-adopting, tech-savvy young fellow.”

http://www.secondlifeinsider.com/2007/10/15/september-key-metrics-and-statistics/

New developments Xbox: Project NATAL – controller free gaming: http://www.xbox.com/en-US/live/projectnatal/

Xbox: Project NATAL – controller free gaming: http://www.xbox.com/en-US/live/projectnatal/

New developments Emortal, the next generation playground: http://www.emotiv.com/ OR http://emotiv.com/INDS_1/inds_1.html

Emortal, the next generation playground: http://www.emotiv.com/ OR http://emotiv.com/INDS_1/inds_1.html

http://download.cnet.com/8301-2007_4-9958201-12.html Trends – Mobile

http://download.cnet.com/8301-2007_4-9958201-12.html

Important Virtual Worlds Trends MediaGrid Second Life World of Warcraft Wonderland Croquet OpenSim Interoperability Portability Content Sharing Security Control

MediaGrid

Second Life

World of Warcraft

Wonderland

Croquet

OpenSim

Interoperability

Portability

Content Sharing

Security

Control

So You’ve Heard About Second Life Screenshot of SecondLife website http://secondlife.com/

Screenshot of SecondLife website

http://secondlife.com/

Second Life is Growing … From ~2002 to ~2007 …

From ~2002 to ~2007 …

Second Life is Growing … From ~2007 to ~2008 … From ~2007 to ~2008 …

From ~2007 to ~2008 …

Who’s There? Social Research Foundation: http://socialresearchfoundation.org

Social Research Foundation: http://socialresearchfoundation.org

Who’s There? Corporate Adidas Apple Inc. Best Buy BMW Cisco Systems Coca Cola Comcast Dell H&R Block IBM NBA (basketball, really) NBC Nissan Pontiac Reuters Sun Microsystems Toyota The Weather Channel Warner Brothers … and many more …

Adidas

Apple Inc.

Best Buy

BMW

Cisco Systems

Coca Cola

Comcast

Dell

H&R Block

IBM

NBA (basketball, really)

NBC

Nissan

Pontiac

Reuters

Sun Microsystems

Toyota

The Weather Channel

Warner Brothers

… and many more …

Who’s There? Schools Bowling Green State University Columbia University Duke University Drexel University Harvard University New York University Ohio State University Pennsylvania State University Princeton Stanford University SUNY Temple University UCLA & UC - Berkeley University of Cincinnatti University of Colorado at Denver Medical Center University of Kansas Medical Center University of Texas Medical Branch University of Tennessee College of Medicine University of Michigan Vassar College Virginia Tech … and over 100 more. Source: SimTeach: http://tinyurl.com/2fen2s

Bowling Green State University

Columbia University

Duke University

Drexel University

Harvard University

New York University

Ohio State University

Pennsylvania State University

Princeton

Stanford University

SUNY

Temple University

UCLA & UC - Berkeley

University of Cincinnatti

University of Colorado at Denver Medical Center

University of Kansas Medical Center

University of Texas Medical Branch

University of Tennessee College of Medicine

University of Michigan

Vassar College

Virginia Tech

More Practically … Professional Engagement Economics Discovery Education Productivity Collaboration International / Global Qualitative Reasons

Professional Engagement

Economics

Discovery

Education

Productivity

Collaboration

International / Global

Qualitative Reasons

Second Life Now or Later? “ Imagine it’s 1949 and you’re a big brand. Do you NOT participate in TV? Or, it’s 1925. Do you NOT participate in radio?” Tuple vs. Kipple. Value of Measuring Engagement. June 7, 2007.

“ Imagine it’s 1949 and you’re a big brand. Do you NOT participate in TV? Or, it’s 1925. Do you NOT participate in radio?”

Tuple vs. Kipple. Value of Measuring Engagement. June 7, 2007.

What’s There? Nanotechnology Island

What’s There? Interacting with Cells

What’s There? Clinical Training

What’s There? Disaster Response Simulations

What’s There? Health & Medical Libraries

What’s There? Fundraising for the Social Good World Aids Day Relay for Life PeaceFest Autism Society of America

World Aids Day

Relay for Life

PeaceFest

Autism Society of America

What’s There? Advocacy & Activism Assistive technologies for gaming National healthcare reform community meetings Autistic Liberation front

Assistive technologies for gaming

National healthcare reform community meetings

Autistic Liberation front

What’s There? Support Groups & Communities ASA Saturday night meetings GimpGirl

ASA Saturday night meetings

GimpGirl

SLHealthy

SLHealthy Groups (261) Autism/Aspergers Depression/Bipolar Alcoholism & substance abuse Brain injury / rehabilitation Disabilities Cancers Sims/Locations (76) Event Calendar URL: http://slhealthy.wetpaint.com/

Groups (261)

Autism/Aspergers

Depression/Bipolar

Alcoholism & substance abuse

Brain injury / rehabilitation

Disabilities

Cancers

Sims/Locations (76)

Event Calendar

URL: http://slhealthy.wetpaint.com/

What’s There? Real Life Organizations American Chemical Society AAUW MacArthur Foundation

American Chemical Society

AAUW

MacArthur Foundation

What’s There? Real Life Organizations IEEE Nature Publishing Group / Elsevier National Library of Medicine / ToxTown Centers for Disease Control

IEEE

Nature Publishing Group / Elsevier

National Library of Medicine / ToxTown

Centers for Disease Control

What’s There? Real Life Organizations International Society for Technology in Education 4783 members 3775 Traffic American Cancer Society “ Last year, the 2007 RFLofSL raised more than $118,000 and attracted more than 1,700 avatar participants to the walkathon event!”

International Society for Technology in Education

4783 members

3775 Traffic

American Cancer Society

“ Last year, the 2007 RFLofSL raised more than $118,000 and attracted more than 1,700 avatar participants to the walkathon event!”

Examples: Imperial College (London)

Examples: West Palomar Hospital

Examples: NHS Polyclinic

Examples: Ann Myers Medical Center

Ideas Communication skills Patient history taking Problem solving Cultural competencies Ethics & role-playing Productivity Meetings Distance learning International teaching Clinical space design & modeling Awareness

Communication skills

Patient history taking

Problem solving

Cultural competencies

Ethics & role-playing

Productivity

Meetings

Distance learning

International teaching

Clinical space design & modeling

Awareness

What You Need To Know Beforehand Tech Bandwidth Hardware Screen resolution / Video cards Frequent Downloads / Software Updates Firewalls Social & Planning Check the calendar for planned outages Small Groups SLURLS Money in SL

Tech

Bandwidth

Hardware

Screen resolution / Video cards

Frequent Downloads / Software Updates

Firewalls

Social & Planning

Check the calendar for planned outages

Small Groups

SLURLS

Money in SL

If We Build It They Will Come Not!!!!!

Not!!!!!

What do ISTE & ACS do different? Meetings Special events Speaker series Resources Contacts Support

Meetings

Special events

Speaker series

Resources

Contacts

Support

Best Practices Remember, this is a SOCIAL technology. Get to know your neighbors Collaborate & communicate Join groups Go to meetings & events Take classes Make friends Share, give back to the community

Remember, this is a SOCIAL technology.

Get to know your neighbors

Collaborate & communicate

Join groups

Go to meetings & events

Take classes

Make friends

Share, give back to the community

Best Practices Take your time to build community first, spaces second. This means both in Second Life and within your institution. Think about how this fits in with the overall social media plan. Use technologies to integrate SL with other social media Develop a maintenance and troubleshooting plan Get to know a variety of Second Life groups and communities before you make design or community decisions Consider the culture and norms of the environment Don’t necessarily impose real life on Second Life

Take your time to build community first, spaces second.

This means both in Second Life and within your institution.

Think about how this fits in with the overall social media plan.

Use technologies to integrate SL with other social media

Develop a maintenance and troubleshooting plan

Get to know a variety of Second Life groups and communities before you make design or community decisions

Consider the culture and norms of the environment

Don’t necessarily impose real life on Second Life

Best Practices Design for a diverse audience of varying abilities Use the “Marco Polo” tools for accessibility Work with people from Virtual Abilities Do usability and accessibility testing Rule of thumb: Use BOTH accessibility guidelines for real world architecture & web design

Design for a diverse audience of varying abilities

Use the “Marco Polo” tools for accessibility

Work with people from Virtual Abilities

Do usability and accessibility testing

Rule of thumb:

Use BOTH accessibility guidelines for real world architecture & web design

Questions to Ask What names do you want (can’t be changed later)? Do you want to build a model of real life or a new conceptual space? Why? Do you have a content plan? WHY it is going there WHERE it is coming from WHEN and how often new items should appear WHO is the target audience WHO is responsible for content HOW is the content getting there Do you need to update your social media plan?

What names do you want (can’t be changed later)?

Do you want to build a model of real life or a new conceptual space? Why?

Do you have a content plan?

WHY it is going there

WHERE it is coming from

WHEN and how often new items should appear

WHO is the target audience

WHO is responsible for content

HOW is the content getting there

Do you need to update your social media plan?

Training and Orientations Virtual Abilities : Orientation: http://slurl.com/seocondlife/Virtual%20Ability/169/99/22

Virtual Abilities : Orientation: http://slurl.com/seocondlife/Virtual%20Ability/169/99/22

Starter Resources for SL Health & Healthcare SLHealthy: <http://slhealthy.wetpaint.com/> Healthcare Support and Education <healthcare@lists.secondlife.com> Groups in Second Life: Healthcare Education SL Medical Association Health Support Coalition

SLHealthy: <http://slhealthy.wetpaint.com/>

Healthcare Support and Education <healthcare@lists.secondlife.com>

Groups in Second Life:

Healthcare Education

SL Medical Association

Health Support Coalition

Starter Resources for SL Science & Research McConaghy, T. Troy. Overview of Science-Related Stuff in Second Life. Nature Network: http://network.nature.com/people/U475C43B9/blog/2008/03/12/overview-of-science-related-stuff-in-second-life Second Life Research: http://secondliferesearch.blogspot.com/ Science & Technology in Second Life: http://scilands.wordpress.com/blog/ Second Life Researcher Resources: http://www.slideshare.net/umhealthscienceslibraries/second-life-researcher-resources

McConaghy, T. Troy. Overview of Science-Related Stuff in Second Life. Nature Network:

http://network.nature.com/people/U475C43B9/blog/2008/03/12/overview-of-science-related-stuff-in-second-life

Second Life Research:

http://secondliferesearch.blogspot.com/

Science & Technology in Second Life:

http://scilands.wordpress.com/blog/

Second Life Researcher Resources:

http://www.slideshare.net/umhealthscienceslibraries/second-life-researcher-resources

Videos Second Life Cable Network: http://slcn.tv/ Vavoom, JS. Virtual Nursing Education in Second Life, part 1 of 5. http://www.youtube.com/watch?v=UjLDe-ca-sw Pennell, DrDoug. Testis Tour on OSU Medicine. http://www.youtube.com/watch?v=O1YuRSyzBAE Heron, Gentle. A Second Life on Second Life. http://youtube.com/watch?v=UV52WRXm1Cg Virtual Ability http://youtube.com/watch?v=-UQ15563i78 Depres, Draxtor. Obama healthcare team close to the ground in Second Life http://www.youtube.com/watch?v=YghepF0uv3E Qunhua, Kaiya. Second Life Public Health. http://www.lib.umich.edu/hsl/flash/slph.html Peccable, Perplexity. Second Life Virtual Health. http://www.lib.umich.edu/hsl/flash/pandersonsl.html Peccable, Perplexity. Science Learning Opportunities in Second Life. http://www.youtube.com/watch?v=EfsSGBraUhc&feature=channel_page

Second Life Cable Network: http://slcn.tv/

Vavoom, JS. Virtual Nursing Education in Second Life, part 1 of 5.

http://www.youtube.com/watch?v=UjLDe-ca-sw

Pennell, DrDoug. Testis Tour on OSU Medicine.

http://www.youtube.com/watch?v=O1YuRSyzBAE

Heron, Gentle. A Second Life on Second Life.

http://youtube.com/watch?v=UV52WRXm1Cg

Virtual Ability

http://youtube.com/watch?v=-UQ15563i78

Depres, Draxtor. Obama healthcare team close to the ground in Second Life

http://www.youtube.com/watch?v=YghepF0uv3E

Qunhua, Kaiya. Second Life Public Health.

http://www.lib.umich.edu/hsl/flash/slph.html

Peccable, Perplexity. Second Life Virtual Health.

http://www.lib.umich.edu/hsl/flash/pandersonsl.html

Peccable, Perplexity. Science Learning Opportunities in Second Life.

http://www.youtube.com/watch?v=EfsSGBraUhc&feature=channel_page

These slides will be available at: http://www.slideshare.net/umhealthscienceslibraries

These slides will be available at:

http://www.slideshare.net/umhealthscienceslibraries