Creating a Roadmap: Web 2.0 and Local Public Health Practice Gillian Mayman, Nancy Allee, Whitney Townsend, Anne Perorazio, Hung Truong, and Jane Blumenthal Health Sciences Libraries, University of Michigan Alison Grodzinski, Prevention Research Center of Michigan

The Background Blogs Wikis Podcasting RSS Social bookmarking “ Best class of the entire conference”

Blogs

Wikis

Podcasting

RSS

Social bookmarking

“ Best class of the entire conference”

The Project Community partners: One large urban health department and one small rural health department. Goal: To integrate Web 2.0 technologies into the work of local departments of public health. Library staff: Public health librarians and library technology staff. University partners: Prevention Research Center of Michigan.

The Project

The Ideas Director’s blog Internal Policy Wiki Google Docs for work with partners MySpace page for Healthy Sexuality program Doodle for meeting scheduling Social Networking with community partners Ask a Nurse blog Second Life house showing asthma triggers Staff suggestions blog MySpace page for Tobacco Reduction program Sewage plans in Second Life Conference presentations in SlideShare

The Survey

Have you ever …

Blogs 39.9% read blogs at least once a month 50% read blogs for professional purposes 5.2% comment on blogs monthly or weekly

39.9% read blogs at least once a month

50% read blogs for professional purposes

5.2% comment on blogs monthly or weekly

“ Not sure what purpose it would serve.” “ Like to think I am not that egotistical” “ I consider anonymous opinions an unreliable source of information.”

“ My kids haven't had time to teach me.” “ Have better ways to spend my time” “ I do not believe the County wants us to use this web site” “ I think it is somewhat for young people, with nothing better to do” “ Not good example for my children”

Media Sharing 47.6% use a media sharing site at least monthly 63.7% use one only for personal purposes 59.3% create and upload resources 12.8% create resources for professional purposes

47.6% use a media sharing site at least monthly

63.7% use one only for personal purposes

59.3% create and upload resources

12.8% create resources for professional purposes

Podcasting 1 person created a podcast 75.5% listen less than once per month 77.5% listen for professional purposes

1 person created a podcast

75.5% listen less than once per month

77.5% listen for professional purposes

Collaborative Writing 22% find information on a wiki daily or weekly 20.7% find information for personal purposes only 4 respondents have edited a wiki 78% never use a collaborative writing web site to work with others

22% find information on a wiki daily or weekly

20.7% find information for personal purposes only

4 respondents have edited a wiki

78% never use a collaborative writing web site to work with others

“ I know using it would become a habit and that I'd waste far too much time on the thing.” “ Do people just not want to speak face to face anymore?” “ Colossal waste of time!” “ I don't play video games” “ Sounds boring”

I do not think this technology would be useful to me

The Lessons Learned Focus groups are problematic Survey anonymity vs accountability Policy challenges Even when overworked, underpaid, and understaffed, public health workers are extremely enthusiastic about applying new technologies to their work.

Focus groups are problematic

Survey anonymity vs accountability

Policy challenges

Even when overworked, underpaid, and understaffed, public health workers are extremely enthusiastic about applying new technologies to their work.

Thank you. Gillian Mayman [email_address] Health Sciences Libraries http://www.lib.umich.edu/hsl/ Local Public Health 2.0 Wiki http://www.lib.umich.edu/hsl/projects/publichealth20/ This project is supported under a subcontract, NO1-LM-6-3503, CFDA 93.879, between the Board of Trustees of the University of Illinois and the University of Michigan.