Questioners - Factors Effecting the CPD
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Questioners - Factors Effecting the CPD

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Factors Effecting the Consumer Purchase Decision

Factors Effecting the Consumer Purchase Decision

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  • 1. A survey on Impact of Brand on Consumer purchase decisionDear Participant,The aim of this survey is to determine the impact of Brand on Consumer purchase decision; it isconducted by the students of (M.com 1st semester). It will not take more than 5 to 10 minutes to fill inthis survey further it is ensured that all the information provided in this survey will be kept confidentialand anonymous. It is also ensured that this information will be used only for research purpose. Yoursupport in this regard will highly appreciate. Thank you for participation1. Name (Optional):_________________________2. Gender:  Male  Female3. Age:  20 Years or less  21 – 30years  31 – 40 years  41 years plus4. Qualification:  Matriculation or less  Intermediate  Bachelor  Master & above5. Profession:  Salaried person  Business man  Student  other6. Organization: ________________________________________7. Designation: ________________________________________ Please indicate how strongly you agree or disagree with each statement using the scale given below please place a tick mark ( ) on the appropriate column 1,2,3,4, or 5 accordingly. Scale Strongly Agree Agree Undecided Disagree Strongly Disagree (SA) (AG) (UN) (DA) (SD) 5 4 3 2 1Sr.# Brand SA AG UN DA SD08 Brand name bring pleasant memories in your mind 5 4 3 2 109 Im satisfied with the services offered by the brand 5 4 3 2 110 Brand name portray better product quality 5 4 3 2 111 I feel satisfaction after purchasing my favorite brand 5 4 3 2 112 Brand enhance the customer self-esteem 5 4 3 2 1
  • 2. Product Quality SA AG UN DA SD13 A good Brand is a symbol of product quality 5 4 3 2 114 Brands never compromise on product quality 5 4 3 2 115 Good brands always provide good product quality 5 4 3 2 116 I prefer brand for their product quality 5 4 3 2 117 I prefer my favorite brand due to good quality 5 4 3 2 1 Price SA AG UN DA SD18 Im not satisfied with the current price of my favorite brand 5 4 3 2 119 Good brand always have higher prices 5 4 3 2 120 I am Willing to pay more for branded products 5 4 3 2 121 I prefer to purchase branded Product at fair price 5 4 3 2 1 Packaging SA AG UN DA SD22 I am satisfied with the packaging of my favorite brand 5 4 3 2 123 Good brands always in good packaging 5 4 3 2 124 Brands packaging always satisfied the consumers 5 4 3 2 125 Brands packaging provide useful information for users 5 4 3 2 1 Availability SA AG UN DA SA26 I prefer the Brand that is available in the market 5 4 3 2 127 My favorite brand always available in the market 5 4 3 2 128 I prefer the brand that is available everywhere. 5 4 3 2 129 I prefer the brand that is available on Internet 5 4 3 2 1 Consumer Purchase Decision SA AG UN DA SD30 I always prefer the quality of product on price 5 4 3 2 131 I always prefer the good packaging of brands 5 4 3 2 132 I always purchase the branded goods available at fair price 5 4 3 2 133 I always prefer the such brand which is available in the market 5 4 3 2 1Contact information:Cell No: _______________________E-mail:________________________ Signature: __________