Umeng Data Insight Report 2012 Q2

2012.8www.umeng.com

 In Q2 of 2012, the growth rate of active iOS and Android devices in China is higher than that globally. iPhone4S share grew 4.6% and is projected to become the main iPhone model. As of end June, despite it not being launched in China Apple Stores the new iPad share increased to 13.5%, evidence of the strong Apple fan base in China. For the past year, Samsung has been the top Android device, with one Samsung device for every 4 Android devices in China.* Android 4.0 share in Q2 grew 2.8 times, rising to 8.9%. Android 4.0 users are the most active. The number of smart phone users is growing rapidly in 2nd and 3rd tier cities in China. Android usage in particular has caught up with top tier cities. More users connect to the Internet via 3G & WiFi. *Device referred to in this report only includes active device covered by Umeng platform.

 iOS users update to the newest iOS version even faster. iPhone 4S and the new iPad are significantly increasing in market share. Android 4.0 users are the most active. Samsung is the leading brand in Android market. User differences between geographical areas has reduced. Users increasingly connect to the internet via 3G or WiFi.

 According to Umeng platform, active devices increased 87% in the 3 months of 2012 Q2. Android app monthly sessions grew by 159%. Active iOS devices rose 42% and iOS app monthly sessions increased 112%. Active Users Growth Rate (2012 Q2) App Sessions Growth Rate (2012 Q2) Android活跃用户 Android active users iOS活跃用户 iOS active users Android启用次数 sessions Android app monthly 1.87 X iOS启用次数 sessions iOS app monthly 2.59 X 1.42 X 2.12 X April 2012 2012年4月 May 2012 2012年5月 June 2012 2012年6月 April 2012 2012年4月 May 2012 2012年5月 June 2012 2012年6月 Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2 www.umeng.com www.umeng.com  According to Google Play, active Android devices increased 33% from 300 million to 400 million between March 2012 and June 2012. In the same time period, active iOS devices increased 12% from 360 million to 410 million according to Apple official figures.**Data source: Google Play Store, Apple Investor News Active devices refer to devices covered by Umeng.

 In June 2012, iPad constitutes about 19% of iOS devices, displaying an increasing trend compared to 2011. Among Android devices, tablets only amount to 3.5%. iPhone users VS iPad users Android Phone Users VS Tablets Users (Jun 2012) (Jun 2012) 3.5% 19.2% iPhone Phone 手机 iPad 平板 Tablet 80.8% 96.5% Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2 www.umeng.com www.umeng.com

 The market share of iPhone 4S in first half of year 2012 has been increasing, becoming the main model among the iPhones. Active iPhone Users by Device Model Active iPhone Users by Device Model (Jan – Jun 2012) (Jun 2012)80%70%60% 5.5%50% 8.1% iPhone 4 iPhone 440%30% iPhone 4S iPhone 4S20%10% 50.2% iPhone 3GS iPhone 3GS 36.2%0% 其他 Others 1月 Jan 2月 Feb 3月 Mar 4月 Apr 5月 May 6月 Jun iPhone 4 iPhone 4S iPhone 3GS Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2 www.umeng.com www.umeng.com

 As of end June, the new iPad is yet to launch in China. However, since the global launch in March, active new iPad users are growing. In fact in June, new iPad users stand at 13.5% among iPad users, increasing by 7.9% in Q2. This is evidence of the strong support of Chinese Apple fans. Looking back at iPad 2, in 2011 after iPad 2 launched in China for 1 month, iPad 2 users stand at 50.8% among iPad users. With the upcoming launch of the new iPad, this set of statistics remains to be observed. Active iPad Users by Device Models The new iPad Distribution (Jun 2012) 14% 16th March, the 12% New iPad launched 10% in America, Hong 13.5% Kong etc. 8% iPad 2 WiFi iPad 2 WiFi 13.2% 6% iPad 2 3G iPad 2 3G 4% 50.8% iPad 1 iPad 1 2% The new iPad The new Pad 22.6% 0% March 3月 April 4月 May 5月 June 6月 Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2 www.umeng.com www.umeng.com

 After official launch of iOS 5.1 version in March 2012, it had been taken up by 40% of users, becoming the most used iOS version. By June 2012, 57% of iOS users were using iOS 5.1 . Active iOS Devices by OS Version (Jan – Jun 2012) 60% 50% 40% 30% 20% 10% 0% Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 Jun 2012 2012年1月 2012年2月 2012年3月 2012年4月 2012年5月 2012年6月 Data Source: Umeng Analytics, 2012Q2 5.1 5.0 4.3 www.umeng.com

 Since year 2011 Q3 , Samsung has been the Top Android phone model, maintaining the lead in 2012 Q2 as well. In fact, there is one Samsung phone in every 4 Android phones.* China models Huawei and ZTE have also made it to Top 5. Top 5 Android Device (2012 Q2) Samsung 三星 23.8% HTC HTC 35.7% 摩托罗拉 Motorola 中兴 ZTE 18.5% 华为 Huawei 6.5% 其他 Others 7.4% 8.0% Data Source: Umeng Analytics, 2012Q2 www.umeng.com *Device here refers to device covered by Umeng that has activated at least one app session during the period of 2012 Q2.

 Samsung, Motorola, Huawei, ZTE and HTC were all within the Top 10 Android phone models. Xiaomi phone comes in the third place.* Top 10 Android Device (2012 Q2) Samsung Galaxy Ace 三星Galaxy Ace 4.11% 摩托罗拉 Defy Motorola Defy 3.12% Xiaomi 小米M1 Phone M1 3.11% HTC incredible S(G11) HTC Incredible S(G11) 2.62% 三星GALAXY SII Samsung Galaxy SII 2.60% HTC Desire S(G12) HTC Desire S(G12) 2.08% 中兴Blade U880 ZTE Blade U880 1.92% 中兴Blade V880 ZTE Blade V880 1.73% Huawei C8650 华为C8650 1.55% HTC Desire HD(G10) HTC Desire HD(G10) 1.35% Data Source: Umeng Analytics, 2012Q2 www.umeng.com *Device refers to device covered by Umeng that has activated at least one app session in 2012 Q2.

 From 2011 Q3 till 2012 Q2, phones with resolutions 480*800 (such as Samsung Galaxy S 11) and 320*480 (such as Samsung Galaxy Ace) are still the most common, but their proportion is decreasing. However, those with resolutions 480*854 (such as Xiaomi M1 and Motorola Defy) and 720*1280 (such as Sony LT26i) are growing in share.* Android Devices by Resolution 100% 90% 80% 70% 720*1280 60% 540*960 50% 240*320 480*854 40% 320*480 30% 480*800 20% 10% 0% Data Source: Umeng Analytics, 2012Q2 2011Q3 2012Q2 www.umeng.com *Device refers to active device covered by Umeng that has activated at least one app session during the stipulated time period.

 Android 2.3 version is still the most common OS, holding a steady market share of 67% in Q2.  Devices using Android 4.0 in Q2 grew by 2.8 times, reaching 8.9% share. Android 4.0 devices have 1.7 times higher average monthly sessions compared to Android 2.3 devices. Active Android Devices by OS Version Android Device Monthly Sessions80% (Jan – Jun 2012) by OS Version70% Respective Android Average Device 同类设备平均启动总启动平均60% Device Sessions vs, Monthly Sessions Average50%40%30%20%10% 0% 1.7X X 2.3 2.2 4.0 2.1 4.0 2.3 Data Source: Umeng Analytics, 2012Q2 Data Source: Umeng Analytics, 2012Q2 www.umeng.com www.umeng.com

 The number of smart phone users is growing rapidly in 2nd and 3rd tier cities Android usage in particular has caught up with top tier cities.*  Different 2nd tier city users have different needs for their devices. Phone operators and suppliers should research deeper into these needs and develop effective business strategies. Top 10 Most Active iOS User Locations Top 10 Most Active Android User Locations Q2 2012 2012年Q2 Q2 2011 2011年Q2 Q2 2012 2012年Q2 Q2 2011 2011年Q2 广东GuangDong 12.5% 广东 GuangDong 16.3% 12.8% 18.8% 北京 9.7% Jiangsu 江苏 7.5% Beijing 9.9% 8.9% 江苏 Jiangsu 8.8% 北京 Beijing 6.2% 8.8% 11.8% 上海 Shanghai 8.3% 河北 Hebei 5.2% 9.8% 3.6% 浙江 Zhejiang 7.9% 浙江 Zhejiang 5.2% 9.1% 7.1% 福建 Fujian 4.1% 山东 Shandong 4.5% 3.7% 3.8% 四川 Sichuan 4.0% Henan 河南 4.4% 3.7% 4.1% 辽宁 Liaoning 3.7% 湖北 Hubei 4.4% 3.0% 4.6% 湖北 Hubei 3.5% 福建 Fujian 4.3% 3.1% Data Source: Umeng Analytics, 2012Q2 4.4% Data Source: Umeng Analytics, 2012Q2 www.umeng.com www.umeng.com 河北 Hebei 3.4% Shanghai 4.2% 2.6% 上海 8.0% *Device refers to active device covered by Umeng.

 Compared to Q3 in Y2011, Android users who access the internet via 3G increased by 3.8%, and those connecting via WiFi also grew by 7.3%. Android Device Internet Connection 100% 90% 80% 41.9% 70% 53.7% 60% 50% 21.8% 40% 18.0% 30% 20% 35.6% 28.3% 10% 0% Q3 2011 2011年Q3 Q2 2012 2012年Q2 2G 3G wifi Data Source: Umeng Analytics, 2012Q2 www.umeng.com

 Definition of terms： Active Devices: All devices in this report refer to active devices covered by Umeng platform that has activated at least one app session within the stipulated time frame. Release Date: August 2012 Data Source: Analysis data based on over 40,000 Mainland Android and iOS apps from Umeng platform. Data is taken between the period of April to June 2012. Statement: Above data belong to Umeng platform. Any use of data can be used for free provided that Umeng is quoted as the original source.

 Umeng Data Analytics: Umeng Data Analytics Platform is the leading and largest provider of mobile app analytics and developer services in China. Umeng offers enterprise-class analytics to thousands of mobile app developers in over 40,000 apps across iOS, Android and Windows Phone platforms. Features: Trend Analysis: Provides developers an overall trend analysis, through measures such as daily sessions, new users, total users, and active user ratio across app versions.  Audience Analysis: Audience analysis helps to track end user data, providing deep insight into app audience behavior. With Funnel Analysis, you can also track the conversion rate of each step, helping you achieve your goal.  Channel Distribution Analysis: Provides deeper understanding of the performance of different distribution channels such as number of active users from each channel, thereby supporting developers to define channel distribution strategy and measure channel marketing performance.  User Defined Analysis: Set the events to track the key functions or details of end-users, such as user engagement etc. This helps developers to gain a greater insight about end user activities.  Industry Benchmark: The first app benchmark in China. Umeng Analytics Demo: http://www.umeng.com/apps

Umeng, a Beijing-based startup founded in April 2010, is the leading andlargest provider of mobile app analytics and developer services in China.Umeng offers enterprise-class analytics to thousands of mobile appdevelopers across iOS, Android and Windows Phone platforms. Umeng hassince raised more than USD10 million from Matrix Partners and InnovationWorks. The team is working around the clock to build better solutions for mobileapp developers. www.umeng.com report@umeng.com

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Umeng Data Insight Report 2012 Q2

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