• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Android data insight report Q2 2011
 

Android data insight report Q2 2011

on

  • 552 views

Key Points: ...

Key Points:
- Mobile internet use is accelerating: This June saw a rise in daily users of Umeng Top 100 Apps and an increase in daily sessions of Umeng Top 100 Apps.
- 14% of all Android phones are now using Android 2.3.
- Tablets make up 8.7% of all Android devices.
- Top Brands – HTC, Motorola, Samsung
- Leading China Brands – Huawei, Meizu, Lenovo, ZTE.
- China Telecom and China Unicom's mobile internet users have increased significantly.
- Huge user growth in local areas: Guangdong, Jiangsu, Hebei, Henan, Hunan, Sichuan, Zhejiang, Shandong.

Statistics

Views

Total Views
552
Views on SlideShare
551
Embed Views
1

Actions

Likes
0
Downloads
8
Comments
0

1 Embed 1

http://www.docseek.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Android data insight report Q2 2011 Android data insight report Q2 2011 Presentation Transcript

    • 2011.08
    •  Mobile internet use is accelerating: This June saw a rise in daily users of Umeng Top 100 Apps ( a 3 fold increase on January this year) and an increase in daily sessions of Umeng Top 100 Apps (a 4 fold increase). 14% of all Android phones are now using Android 2.3. Tablets make up 8.7% of all Android devices. Top Brands – HTC, Motorola, Samsung; Leading China Brands – Huawei, Meizu, Lenovo, ZTE. China Telecom and China Unicoms mobile internet users have increased significantly. Huge user growth in local areas: Guangdong, Jiangsu, Hebei, Henan, Hunan, Sichuan, Zhejiang, Shandong.
    • Top 100 apps Top 100 apps unique visitors daily sessions 4 times 3 times Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2 www.umeng.com www.umeng.comUmeng top 100 apps‘ unique visitors at Umeng top 100 apps‘ daily sessions atJune 2011. 3 fold increase on Jan 2011 June 2011. 4 fold increase on Jan 2011. *Umeng top 100 apps refer to the top 100 apps by installation January 2011.
    • Version Price (CNY)100% 1% 50% 5% 20% 14% 40%80% 44% 58% 30%60% 57% 59% 20%40% 46% 10%20% 33% 27% 0% 21% Nov Dec Jan Feb Mar Apr May Jun Jul 10% 4% 0% 2% <1000 1000-1500 1500-2000 10年Q3 2010Q3 10年Q4 2010Q4 11年Q1 2011Q1 11年Q2 2011Q2 2000-2500 2500-3000 3500> 1.x 2.1 2.2 2.3 Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2 www.umeng.com www.umeng.com The major Android OS version is 2.2. Compared with Q1,the market share of phones priced above RMB2000 increased Android 2.3 is up to 14%. from 57% to 63%, Phones priced below Android 3.0 entering the market with 0.3%. RMB1500 decreased from 18% to 15%。
    • Resolution CPU Frequency40% 50% 40%30% 30%20% 20%10% 10% 0% Nov Dec Jan Feb Mar Apr May Jun Jul 0% Nov Dec Jan Feb Mar Apr May Jun Jul 1024*600 240*320 240*400 320*480 1024MHz 468MHz 528MHz 550MHz 600MHz 480*720 480*800 480*854 960*640 667MHz 720MHz 768MHz 800MHz Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2 www.umeng.com www.umeng.com480*800 most common High performance device is mainstream.Steady rise in Android tablet displays 600MHZ and 528MHZ is on the decline.(1024*600), 8% up from zero in January
    • Device Google Brand 2% iPhone iPad Others Lenovo ZTE 4% 8.7% 4% 3% MEIZU 6% HTC 31% Sony- Ericsson 7% Huawei 9% 91.3% Motorola Samsung 20% 14% Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2 www.umeng.com www.umeng.com Top Foreign Brands –8.7% Android devices are Tablet devices, HTC,MOTOROLA, Samsungfrom collective data. Leading Domestic Brands - Huawei,MEIZU,Lenovo,ZTE
    • Connection Operator 100%100% 80%80% 51% 58% 64% 66% 67% 65% 67% 69% 70% 77% 73%60% 60% 83% 84%40% 40% 49%20% 42% 20% 36% 35% 17% 31% 34% 33% 33% 30% 15% 16% 11% 5% 8% 10% 0% 0% 1% Nov Dec Jan Feb Mar Apr May Jun Jul 2010 Q3 2010 Q4 2011 Q1 2011 Q2 wifi 2G/3G China telecom China unicom China mobile Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2 www.umeng.com www.umeng.com One reason is the operators have speed up the China Telecom has grabbed 10% of market expandation of 3G business. share within less than a year. China In addition there has been an increase in users Unicom’s market share has returned to from 2nd tier cities where easy wifi access is 2010 Q3 levels after recovering from a low less common. of 11% at the end of 2010.
    • Data Source: Umeng Analytics, 2011Q2 www.umeng.comHubei,Fujian,Sichuan,Henan,Shandong,Hebei contribute 24.0% mobile users.
    • Data Source: Umeng Analytics, 2011Q2 www.umeng.comThe average user growth rate is more than 100%,Tibet、Guangdong、Anhui、Yunnan、InnerMongolia、Heibei、Henan、Guizhou、Shanxi、Hunan、Sichuan’s Growth rate are exceed 150%.
    • Download channel Developer interest 2011 2010 16% eCommerce 13.1% 10.2% Reading 17.7% 14.5% 20% 51% Lifestyle 22.2% 18.7% Social 43.5% 37.6% 13% 61.2% Utility 49.6% Entertaiment 65.6%3rd Party Market Google market Download site Others 57.2% Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2 www.umeng.com www.umeng.comDownload site included PC download and Developers are interested in developingwap download. social, entertaining, utility appsOthers included manufacturer market、 *Source: Developer survey by Umengoperator’s market、app homepage etc.
    •  Source Analysis data based on 5000 Mainland Android apps from Umeng platform, almost 18,000,000 Android devices are covered, from January to June 2011. Statement Above data belong to Umeng platform. Any use of data can be used for free provided that Umeng is quoted as the original source.
    •  Umeng Data Analytics: Umeng Data Analytics Platform is the leading and largest provider of mobile app analytics and developer services in China. Umeng offers enterprise-class analytics to thousands of mobile app developers in over 40,000 apps across iOS, Android and Windows Phone platforms. Features: Trend Analysis: Provides developers an overall trend analysis, through measures such as daily sessions, new users, total users, and active user ratio across app versions.  Audience Analysis: Audience analysis helps to track end user data, providing deep insight into app audience behavior. With Funnel Analysis, you can also track the conversion rate of each step, helping you achieve your goal.  Channel Distribution Analysis: Provides deeper understanding of the performance of different distribution channels such as number of active users from each channel, thereby supporting developers to define channel distribution strategy and measure channel marketing performance.  User Defined Analysis: Set the events to track the key functions or details of end-users, such as user engagement etc. This helps developers to gain a greater insight about end user activities.  Industry Benchmark: The first app benchmark in China. Umeng Analytics Demo: http://www.umeng.com/apps
    • Umeng, a Beijing-based startup founded in April 2010, is the leading andlargest provider of mobile app analytics and developer services in China.Umeng offers enterprise-class analytics to thousands of mobile appdevelopers across iOS, Android and Windows Phone platforms. Umeng hassince raised more than USD10 million from Matrix Partners and InnovationWorks. The team is working around the clock to build better solutions for mobileapp developers. www.umeng.com report@umeng.com