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Presentation I made at the event that was held in Calgary and Vancouver

Presentation I made at the event that was held in Calgary and Vancouver

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Presentation at Access International Markets Presentation Transcript

  • 1. Tokyo Business Environment Ryo Umezawa Pido Inc. Co-Founder and COO J-Seed Ventures Inc. Director @ryoumezawa www.ryoumezawa.com © 2010 Ryo Umezawa - Confidential - All Rights Reserved.
  • 2. Until now 0~10 years old 20 years old~now 10~19 years old © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 2
  • 3. Profile... 2010.4 Pido 2008.6 2010.1 2007.1 2007.9 2006.1 2007.12 2006.12 2008.5 2005.4 2009.2 2005.2 2003.10 2007.9 Copyright © 2010 Ryo Umezawa. © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 3
  • 4. Personal Activities... ✓ Occasionally Writes for CNET, Venture Channel ✓ Support Entrepreneur Association of Tokyo ✓ Organizer of NetTokyo, A Yearly Charity Event gathering about 400 people ✓ Romantist Association © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 4
  • 5. Romantist Association... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 4
  • 6. Until now... ‣ Sozon K.K. 2007/02~2007/09 ✓ Blog de Baito™ ! pay per post service ! blog marketing ‣ Mobikyo K.K. 2005/04~2009/02 ✓ Mobile Monday Tokyo ! Global event held in 100 cities in the world ! for mobile professionals © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 5
  • 7. Until now 2... ‣K.K. TrafficGate 2008/07~2010/01 ✓ TG Ad for iPhone ! iPhone AdNetwork ! Monetization for iPhone Developers ✓ Koetan iPhone Application ! Voice recognition search iPhone application using Nova Search ! © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 5
  • 8. J-Seed Ventures Inc. Venture incubator Founded in 2000 Self-funded 8 portfolio companies currently © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  • 9. We start businesses that address real market needs with innovative business models and technologies. © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  • 10. Entrepreneur in Japan Risk > Rewards © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  • 11. High Personal Risks • Low Social Status ‣ Unemployed • Social Stigma of failure ‣ >10% start another venture • Labor Market ‣ No turning back • Personal Guarantee ‣ Bankruptcy • Getting the first client ‣ Track Record © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 12. Comapnies started since 2000... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  • 13. J-Seed Companies ‣ maneo k.k. ✓ Social Lending ! Connect lenders and borrowers online ! Reverse auction for interest rates ‣ Piku Media k.k. ✓ Daily Coupon Site ! The first flash marketing company in Japan ! Get discounted coupons for amazing rates © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  • 14. Pido Inc. Mobile / Smartphone Business Founded in April, 2010 Self-funded © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  • 15. Garapagos Mobile Industry Studied by Charles Darwin during the voyage of the Beagle © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 16. Garake- © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 17. Garake- Mobile GPS TV Payment Touch High Speed 2 in 1 Internet Screen Global MMS TV Call Roaming © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 18. Japanese Mobile Market Overview 1. Population: 127.5 Million 2. Mobile Subscriptions: 109 Million *No PHS included 3. Browser phone users : 90 Million 4. 3G Subscribers: 97 Million 5. Japanese Market Share Emobile 2% SoftBank 20% NTT Docomo 50% KDDI 28% *As of April, 2010 © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 19. Garake- • 30cm away 24/7 • Personal -> One unit per person • React immediately © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 20. Mobile Market ,$)-*")&+' !"#$%&' !"#$%&'./0&+' 1$-$*/%'("0$2+' (")*&)*+ 3*4&/0$)-' 5)$0/*&6'&0/$%' © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 21. Mobile Market • 1.5 Trillion yen in 2009 • Mobile Contents 552 Billion • Mobile Commerce 968 Billion 483.5 552.5 427.2 732.9 868.9 968.1 2007 2008 2009 Commerce Contents © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 22. Mobile Commerce Case Study 1... • A fashion show for clothes you can buy • 30,200 visitors • 145,788 Nico Nico Douga • 219,540 Comments • 680 press people © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 23. Tokyo Girls Collection In 2009, 23 Million Yen sales in 24 hours © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 24. Mobile Commerce Case Study 2... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 25. Mobile Commerce Case Study 2... Request for women’s bra 79% success rate © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 26. Mobile Payment Edy suica nanaco WAON iD DCMX QUICPay PiTaPa Over 10 Million users on mobile Prepaid and post paid Over 30 Billion yen transaction © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 27. Carrier Billing 4 Digit Password © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 28. Mobile Contents Case Study © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 29. Mobile Contents Case Study Over 50% of SNS users own a avatar Tie up campaigns © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 30. Mobile Contents Case Study 2... Mobile Manga © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 31. Sleeping Members Monthly charge They forget about the service usage Billed end of the month Hard to terminate the service Cloud Address Book iConcierge © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 32. Mobile Portal 15 Million Users 50 Million impression / week © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 33. Real Affiliate Conversion through RFID Chip © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 34. Smartphone © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 35. Japan Smartphone Handset 2009 2010 A lot more in pipeline © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 36. Japan Handset !"#$%&'()*+,-.'()*/+0)1$(-1/+2-)1(34+5(6-7*8 %& ,& $& +& *& )& $"%$(& $"!!,& #& +"(%%& *"**& )"$*& (& #"'(& !& !"#$%& '& ('',& (''%& ('!'& ('!!& ('!(& ('!#& ('!)& -./01 2/33/4. ('!' © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 37. Japan Handset !"#$%&'()* (#+*%" (#&" (#%" (#%" (#$" !#)&" (" ,-./01." !#'" 1230-4" !#&" !#*$" !#%" !#$" !" $!!)" $!(!" 5-167 819910- $!(! © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 38. Smartphone OS Statistics © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 39. Per Hardware Maker © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 40. Successful iPhone App Daijirin Tsumineko 2,500 yen 115 yen © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 41. Successful iPhone App from Ads AppBank Touch the Number © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  • 42. Entering Japan ✓ All about connection + drinking ✓ Find a hub (go to guy) ✓ Find a great Partner or Representative ✓ Think Global Act Local © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8