Tokyo Business Environment


                             Ryo Umezawa
                   Pido Inc. Co-Founder and COO
    ...
Until now




                                                                        0~10 years old
                     ...
Profile...


                                                                                         2010.4   Pido


     ...
Personal Activities...




✓ Occasionally Writes for CNET, Venture Channel

✓ Support Entrepreneur Association of Tokyo

✓...
Romantist Association...




                    © 2010 Ryo Umezawa - Confidential - All Rights Reserved.   4
Until now...




‣ Sozon K.K. 2007/02~2007/09
  ✓ Blog de Baito™
    ! pay per post service
    ! blog marketing




‣ Mob...
Until now 2...




‣K.K. TrafficGate 2008/07~2010/01
  ✓ TG Ad for iPhone
    ! iPhone AdNetwork
    ! Monetization for iP...
J-Seed Ventures Inc.
                      Venture incubator
                      Founded in 2000
                      S...
We start businesses that
                     address real market
                     needs with innovative
             ...
Entrepreneur in Japan


    Risk > Rewards


© 2010 Ryo Umezawa - Confidential - All Rights Reserved.   6
High Personal Risks

• Low Social Status
   ‣ Unemployed
• Social Stigma of failure
   ‣ >10% start another venture
• Labo...
Comapnies started since 2000...




                    © 2010 Ryo Umezawa - Confidential - All Rights Reserved.   6
J-Seed Companies



‣ maneo k.k.
  ✓ Social Lending
    ! Connect lenders and borrowers online
    ! Reverse auction for i...
Pido Inc.
                      Mobile / Smartphone Business
                      Founded in April, 2010
                ...
Garapagos Mobile Industry




           Studied by Charles Darwin during the
                   voyage of the Beagle
    ...
Garake-




© 2010 Ryo Umezawa - Confidential - All Rights Reserved.   8
Garake-




                               Mobile
 GPS             TV
                              Payment

Touch        ...
Japanese Mobile Market Overview

1. Population: 127.5 Million
2. Mobile Subscriptions: 109 Million *No PHS included
3. Bro...
Garake-




• 30cm away 24/7

• Personal -> One unit per person

• React immediately




                      © 2010 Ryo ...
Mobile Market


                                                     ,$)-*")&+'

         !"#$%&'                         ...
Mobile Market

• 1.5 Trillion yen in 2009
• Mobile Contents 552 Billion
• Mobile Commerce 968 Billion




                ...
Mobile Commerce Case Study 1...




               • A fashion show for clothes you can buy
               • 30,200 visito...
Tokyo Girls Collection




 In 2009, 23 Million Yen sales in 24 hours


               © 2010 Ryo Umezawa - Confidential -...
Mobile Commerce Case Study 2...




                   © 2010 Ryo Umezawa - Confidential - All Rights Reserved.   8
Mobile Commerce Case Study 2...




                                                             Request for women’s bra

...
Mobile Payment




  Edy     suica     nanaco     WAON




iD DCMX   QUICPay               PiTaPa




                  Ov...
Carrier Billing



                                                                       4 Digit Password




           ...
Mobile Contents Case Study




                © 2010 Ryo Umezawa - Confidential - All Rights Reserved.   8
Mobile Contents Case Study




         Over 50% of SNS users own a avatar
                 Tie up campaigns
             ...
Mobile Contents Case Study 2...




                              Mobile Manga

                   © 2010 Ryo Umezawa - Co...
Sleeping Members



                                                                                  Monthly charge




T...
Mobile Portal




             15 Million Users
       50 Million impression / week

          © 2010 Ryo Umezawa - Confid...
Real Affiliate




         Conversion through RFID Chip

                © 2010 Ryo Umezawa - Confidential - All Rights Re...
Smartphone




© 2010 Ryo Umezawa - Confidential - All Rights Reserved.   8
Japan Smartphone Handset




         2009                                                       2010

                   ...
Japan Handset


              !"#$%&'()*+,-.'()*/+0)1$(-1/+2-)1(34+5(6-7*8
%&
,&
$&
+&
*&
)&                              ...
Japan Handset


                                  !"#$%&'()*

                                                         (#+...
Smartphone OS Statistics




                    © 2010 Ryo Umezawa - Confidential - All Rights Reserved.   8
Per Hardware Maker




                © 2010 Ryo Umezawa - Confidential - All Rights Reserved.   8
Successful iPhone App




         Daijirin                                               Tsumineko
        2,500 yen     ...
Successful iPhone App from Ads




          AppBank                                        Touch the Number



          ...
Entering Japan




✓ All about connection + drinking
✓ Find a hub (go to guy)
✓ Find a great Partner or Representative
✓ T...
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Presentation at Access International Markets

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  1. 1. Tokyo Business Environment Ryo Umezawa Pido Inc. Co-Founder and COO J-Seed Ventures Inc. Director @ryoumezawa www.ryoumezawa.com © 2010 Ryo Umezawa - Confidential - All Rights Reserved.
  2. 2. Until now 0~10 years old 20 years old~now 10~19 years old © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 2
  3. 3. Profile... 2010.4 Pido 2008.6 2010.1 2007.1 2007.9 2006.1 2007.12 2006.12 2008.5 2005.4 2009.2 2005.2 2003.10 2007.9 Copyright © 2010 Ryo Umezawa. © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 3
  4. 4. Personal Activities... ✓ Occasionally Writes for CNET, Venture Channel ✓ Support Entrepreneur Association of Tokyo ✓ Organizer of NetTokyo, A Yearly Charity Event gathering about 400 people ✓ Romantist Association © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 4
  5. 5. Romantist Association... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 4
  6. 6. Until now... ‣ Sozon K.K. 2007/02~2007/09 ✓ Blog de Baito™ ! pay per post service ! blog marketing ‣ Mobikyo K.K. 2005/04~2009/02 ✓ Mobile Monday Tokyo ! Global event held in 100 cities in the world ! for mobile professionals © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 5
  7. 7. Until now 2... ‣K.K. TrafficGate 2008/07~2010/01 ✓ TG Ad for iPhone ! iPhone AdNetwork ! Monetization for iPhone Developers ✓ Koetan iPhone Application ! Voice recognition search iPhone application using Nova Search ! © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 5
  8. 8. J-Seed Ventures Inc. Venture incubator Founded in 2000 Self-funded 8 portfolio companies currently © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  9. 9. We start businesses that address real market needs with innovative business models and technologies. © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  10. 10. Entrepreneur in Japan Risk > Rewards © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  11. 11. High Personal Risks • Low Social Status ‣ Unemployed • Social Stigma of failure ‣ >10% start another venture • Labor Market ‣ No turning back • Personal Guarantee ‣ Bankruptcy • Getting the first client ‣ Track Record © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  12. 12. Comapnies started since 2000... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  13. 13. J-Seed Companies ‣ maneo k.k. ✓ Social Lending ! Connect lenders and borrowers online ! Reverse auction for interest rates ‣ Piku Media k.k. ✓ Daily Coupon Site ! The first flash marketing company in Japan ! Get discounted coupons for amazing rates © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  14. 14. Pido Inc. Mobile / Smartphone Business Founded in April, 2010 Self-funded © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 6
  15. 15. Garapagos Mobile Industry Studied by Charles Darwin during the voyage of the Beagle © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  16. 16. Garake- © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  17. 17. Garake- Mobile GPS TV Payment Touch High Speed 2 in 1 Internet Screen Global MMS TV Call Roaming © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  18. 18. Japanese Mobile Market Overview 1. Population: 127.5 Million 2. Mobile Subscriptions: 109 Million *No PHS included 3. Browser phone users : 90 Million 4. 3G Subscribers: 97 Million 5. Japanese Market Share Emobile 2% SoftBank 20% NTT Docomo 50% KDDI 28% *As of April, 2010 © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  19. 19. Garake- • 30cm away 24/7 • Personal -> One unit per person • React immediately © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  20. 20. Mobile Market ,$)-*")&+' !"#$%&' !"#$%&'./0&+' 1$-$*/%'("0$2+' (")*&)*+ 3*4&/0$)-' 5)$0/*&6'&0/$%' © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  21. 21. Mobile Market • 1.5 Trillion yen in 2009 • Mobile Contents 552 Billion • Mobile Commerce 968 Billion 483.5 552.5 427.2 732.9 868.9 968.1 2007 2008 2009 Commerce Contents © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  22. 22. Mobile Commerce Case Study 1... • A fashion show for clothes you can buy • 30,200 visitors • 145,788 Nico Nico Douga • 219,540 Comments • 680 press people © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  23. 23. Tokyo Girls Collection In 2009, 23 Million Yen sales in 24 hours © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  24. 24. Mobile Commerce Case Study 2... © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  25. 25. Mobile Commerce Case Study 2... Request for women’s bra 79% success rate © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  26. 26. Mobile Payment Edy suica nanaco WAON iD DCMX QUICPay PiTaPa Over 10 Million users on mobile Prepaid and post paid Over 30 Billion yen transaction © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  27. 27. Carrier Billing 4 Digit Password © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  28. 28. Mobile Contents Case Study © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  29. 29. Mobile Contents Case Study Over 50% of SNS users own a avatar Tie up campaigns © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  30. 30. Mobile Contents Case Study 2... Mobile Manga © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  31. 31. Sleeping Members Monthly charge They forget about the service usage Billed end of the month Hard to terminate the service Cloud Address Book iConcierge © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  32. 32. Mobile Portal 15 Million Users 50 Million impression / week © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  33. 33. Real Affiliate Conversion through RFID Chip © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  34. 34. Smartphone © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  35. 35. Japan Smartphone Handset 2009 2010 A lot more in pipeline © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  36. 36. Japan Handset !"#$%&'()*+,-.'()*/+0)1$(-1/+2-)1(34+5(6-7*8 %& ,& $& +& *& )& $"%$(& $"!!,& #& +"(%%& *"**& )"$*& (& #"'(& !& !"#$%& '& ('',& (''%& ('!'& ('!!& ('!(& ('!#& ('!)& -./01 2/33/4. ('!' © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  37. 37. Japan Handset !"#$%&'()* (#+*%" (#&" (#%" (#%" (#$" !#)&" (" ,-./01." !#'" 1230-4" !#&" !#*$" !#%" !#$" !" $!!)" $!(!" 5-167 819910- $!(! © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  38. 38. Smartphone OS Statistics © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  39. 39. Per Hardware Maker © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  40. 40. Successful iPhone App Daijirin Tsumineko 2,500 yen 115 yen © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  41. 41. Successful iPhone App from Ads AppBank Touch the Number © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8
  42. 42. Entering Japan ✓ All about connection + drinking ✓ Find a hub (go to guy) ✓ Find a great Partner or Representative ✓ Think Global Act Local © 2010 Ryo Umezawa - Confidential - All Rights Reserved. 8

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