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"The spread of obesity, especially in children, is a cause of concern everywhere in Europe. Overweight in Finnish children has also increased significantly
in the past couple of decades. Environment, availability, parents, friends and school in turn influence the factors that regulate the development of children’s weight, i.e. dietary choices and exercise. Research indicates that also the volume and contents of advertising aimed at children shape consumption habits. Most of the foodstuffs marketed to children contain high levels of fat, sugar or salt. This is in conflict with public health goals and the World Health Organisation’s global strategy to promote healthy nourishment and exercise."
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