THE
HEALTH
PERSPECTIVE
DIETARY
HABITS:
from
EARLY
CHILDHOOD
GOOD
ADVERTISING
PRACTICE
ADVERTS SHOULD NOT
INVOKE
PARENTAL
RESPONSIBILITY
DON’T
PRESSURE
PARENTS
TO BUY
BUYING
LOLLIPOP
DOESN’T
MAKE
MOTHERS
GOOD
ADVERTS SHOULD NOT
INVOKE
PARENTAL
RESPONSIBILITY
CONTAIN
UNNECESSARY
VIOLENCE
ADVERTS SHOULD NOT
INVOKE
PARENTAL
RESPONSIBILITY
CONTAIN
UNNECESSARY
VIOLENCE
DISCRIMINATE
GENDERS
ADVERTS SHOULD NOT
INVOKE
PARENTAL
RESPONSIBILITY
CONTAIN
UNNECESSARY
VIOLENCE
DISCRIMINATE
GENDERS
INTRODUCE
BAD HABITS
Chocolate doesn’t have to
be in a cigarette shape to
taste good!
RECAP
•
•
• ♥
•
•
•
•
FONT
•
•
•
SYMBOL
Children and foodstuff marketing
Children and foodstuff marketing
Children and foodstuff marketing
Children and foodstuff marketing
Children and foodstuff marketing
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Children and foodstuff marketing

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"The spread of obesity, especially in children, is a cause of concern everywhere in Europe. Overweight in Finnish children has also increased significantly
in the past couple of decades. Environment, availability, parents, friends and school in turn influence the factors that regulate the development of children’s weight, i.e. dietary choices and exercise. Research indicates that also the volume and contents of advertising aimed at children shape consumption habits. Most of the foodstuffs marketed to children contain high levels of fat, sugar or salt. This is in conflict with public health goals and the World Health Organisation’s global strategy to promote healthy nourishment and exercise."

Make this for my Marketing Law class...

Published in: Business, Economy & Finance
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Children and foodstuff marketing

  1. 1. THE HEALTH PERSPECTIVE
  2. 2. DIETARY HABITS: from EARLY CHILDHOOD
  3. 3. GOOD ADVERTISING PRACTICE
  4. 4. ADVERTS SHOULD NOT INVOKE PARENTAL RESPONSIBILITY
  5. 5. DON’T PRESSURE PARENTS TO BUY
  6. 6. BUYING LOLLIPOP DOESN’T MAKE MOTHERS GOOD
  7. 7. ADVERTS SHOULD NOT INVOKE PARENTAL RESPONSIBILITY CONTAIN UNNECESSARY VIOLENCE
  8. 8. ADVERTS SHOULD NOT INVOKE PARENTAL RESPONSIBILITY CONTAIN UNNECESSARY VIOLENCE DISCRIMINATE GENDERS
  9. 9. ADVERTS SHOULD NOT INVOKE PARENTAL RESPONSIBILITY CONTAIN UNNECESSARY VIOLENCE DISCRIMINATE GENDERS INTRODUCE BAD HABITS
  10. 10. Chocolate doesn’t have to be in a cigarette shape to taste good!
  11. 11. RECAP
  12. 12. • • • ♥ • • • •
  13. 13. FONT • • • SYMBOL
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