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Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
Green economy Workshop Progetto Europeo MER Trieste 2013
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Green economy Workshop Progetto Europeo MER Trieste 2013

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Presentazione sul futuro della Green Economy

Presentazione sul futuro della Green Economy

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  • 1. Green Economy: what’s next Will socialization of data and production system green our future? MER – Marketing and Governing Innovative Industrial Areas Workshop “The green economy: challenges and opportunities” Trieste 3, 4 and 5 of December 2013
  • 2. Rio de Janeiro – Earth summit 1992: • Convention on Biological Diversity • Convention on Climate Change • Agenda 21 • Forest principles • UN Convention to Combat Desertification Rio +20: The conference declaration, titled "The Future We Want" is a weak and meaningless document Governments keep on postponing……
  • 3. …..and are committed with economic/financial crises, other than being focused merely on national interests COP (Conference of the parties) is becoming POP (Play of the parties)…
  • 4. Meanwhile…. A billion and a half more people are using and abusing the environment In the coming three decades this number will approximately double Plus, raising urban population: 45% (1992) - > 50% (2013) - > 63% (2030)
  • 5. and the gap between rich and poor is getting wider Trickle-down effect doesn’t work
  • 6. If we continue our wasteful ways by 2050 almost 4 billion people will live in area experiencing severe water stress
  • 7. The world, largely China and India, will need 80% more energy most of it based on fossil fuels Shale gas stirred up enthusiasm…
  • 8. Greenhouse gas emission will remain stable in OECD countries and Russia, more than double in the rapidly growing BRICS and rise in the rest of the world increasing globally over 50% pushing the Earth's temperatures up 3 to 6 degrees celsius by the end of the century.
  • 9. Farming, sprawling cities, logging and climate change could reduce biodiversity and nature force by another 10%
  • 10. I might keep on listing such negative trends, however i’d rather focus on what’s ‘greening on’
  • 11. Green economy is turning into Social Innovation
  • 12. Into sharing, collaborative, open source, digital Economy New ICT and Networked communities are dematerializing economy
  • 13. Green economy is turning into into Blue economy
  • 14. And a smart economy as well (smart technologies, smart citizens, smart use…)
  • 15. Green marketing is turning into Corporate Social Responsibility It’s not only a matter of selling green products, rather creating a green culture and being concerned with local community in which enterprises operate
  • 16. Green consumers are going to be mainstream And ever more willing to BOYCOTT or BUYCOTT brands
  • 17. And will likely become green prosumers (thanks also to WEB 2.0)
  • 18. Citizens are ever more get connected with nature and through the nature BioMarkets Community gardens Countryside CoHousing
  • 19. Nevertheless, what’s still missing is • A global approach to sustainability issues • A global governance concerning such issues • A real and concrete committment by developed countries • A green vision for the future (Shale gas, clean coal, tar sand, etc. are are not the answer) • A Shared Social Responsibility
  • 20. Governments And what should be avoided (among others…) Enterprises Citizens Incentives to fossil fuels lack of active participation Greenwashing
  • 21. But first of all, let’s never forget that Our economic system in order to work requires While the opposite is not true the support of ecological systems Environment Society Economy
  • 22. Thank you for your attention Umberto Mezzacapo Consultant and Researcher in Communication and Sustainability at Ces.Co.Com (Study Centre on Consumption and Communication) Department of Sociology and Economic Laws Alma Mater Studiorum University of Bologna

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