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Npd
Npd
Npd
Npd
Npd
Npd
Npd
Npd
Npd
Npd
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Npd
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Npd
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Npd

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Transcript

  • 1. NEW PRODUCT DEVELOPMENT
  • 2. • Converse cafe Gliters games colors cafe Butt er stick Petrole um product
  • 3. BRAND CHOOSEN  CONVERSE It is basically a footware brand
  • 4. LOGO TAGLINE SIT DOWN TO TALK
  • 5. PRICING PRICE BUNDLING STRATEGY& BRAND PRICING& multi unit price Menu BEVERAGES Cappuccino 115 ENGLISH TEA 95 EARL grey tea 120 Espresso 105 latte 100
  • 6. PizzA Margarita 250 Pineapple 300 Pepperoni 200 Chicken & mushroom 250
  • 7. PROMOTION TELEVISION COMMERCIALS RADIO PAMPLETS SOCIAL NETWORKING SITES EVENTS PARTIES
  • 8. PLACE SEA SHORES MALLS
  • 9. USPSERVICE WIFI UNIQUE PROJECT ROOM CANDLE LIGHT DINNER UNIQUE MOVIE ROOM WRITING WALLS
  • 10. SEGMENTING GEO DEMOGRAPHIC PSYCOGRAPHIC CONCENTRATED
  • 11. TARGETING YOUTH WORKING CLASS FAMILY & KIDS
  • 12. POSITIONING HIGH CLASS CAFE DIFFERENT FROM EXISTING USING USP
  • 13. Branding PRODUCT NAME

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