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Writing Persuasive Messages
 

Writing Persuasive Messages

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How to write persuasive messages

How to write persuasive messages

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    Writing Persuasive Messages Writing Persuasive Messages Presentation Transcript

    • PersuasionConvince “Yes” Impress Tricking Trust
    • PersuasionInfluence others to accept your point of view Not an attempt to manipulate or trick someone
    • Steps to Follow0 Need information about: 0Your Product, Service or Idea 0Your Audience 0The Desired Action
    • Know your Product, Service or Idea0 Reading available literature0 Practical Applicability0 Comparing with competitors0 Conducting tests & Experiments0 Soliciting reports from Users
    • Know your Product, Service or Idea0 What the product, service or idea do for the receivers?0 What are its superior features?0 How is the product or service different from its competitor? How is the proposed idea superior to other viable alternatives?0 What is the cost to the receiver?0 What is the major difference?
    • Know your Receiver • Logic Logos • Reasoning(Facts & Statistics) • Trust (Credibility) Ethos • Association • Eliciting an Emotional ResponseAristotle Pathos • Desire for Social Status/Be popular/loved/admired
    • The Desired Action0 Keep Paragraphs Short0 Use Specific Language0 Let Receiver Have the Spotlight0 Stress a Central Selling Point or Appeal
    • Inductive ApproachAttention Interest Desire Action
    • Gain Attention0 A personal Experience0 A solution to a Problem0 A startling Announcement0 A “What-If” opening0 A Question0 A Story0 A Proverb or quote from a famous person
    • Gain Interest0 Be Cohesive / Interrelated0 Be Action Oriented0 Stress a central selling point
    • Gain Desire0 Present and Interpret Factual Evidence0 Include Testimonials, Guarantees & Enclosures
    • Motivate Action0 Make the action clear and simple to complete0 Restate the reward for taking action (Central Selling Point)0 Provide Incentive for Quick Action0 Ask confidently for Action
    • Dear Jessica:Buy a Rs.6000 PearJam handheld music player from PearMusic, and we will let youdownload songs from our website for 99 paisa each.Our 300,000 songs are great!!! And we are adding songs all the time. Our website can benavigated easily and is chock-full of music we like. The quality is good and the music isbetter. We give you access to a wide variety of artists, and we also give you free 30-secondspreviews of each song.Our techies are using the new CPM format to release the songs, and you will love what itdoes for you! Our songs are legal and high quality because we negotiated with big guys atthe record companies and we made the deals.At 99 paisa each and no subscription fees, you will spend about same amount per song aswith a traditional CD format, but we let you buy only the song you want to hear. And you canmix songs from various artists to make your favorite playlists, all playable on our PearJamhandheld music players and our comPear computers. Browse our collection by genre, artist,album, composer, or song title. Use our 30-second free previews to be certain the song iswhat you want.You can use the enclosed authorization number to save Rs.50 on the rather expensivePearJam. You have to go to our website, comPear.com/PearMusic to use it. You can do itwhenever you feel like it.
    • Dear Ms. LawrenceDo you want to access the music you love and arrange the songs? How YOU want to? WantCD-quality songs that are easy to download? Want those songs to be portable? And what thepeace of mind knowing that all your downloads are sanctioned by the record company andthe original recording artist? Then you want PearMusic from comPear.comWith comPear’s new online digital music store PearMusic, you can find songs from top ratedsingers, Jr., and every other Tom, Dick, and Harry in the music world for 99 paisa per songwith no subscription fee. With PearMusic, you also can Load the songs onto your PearJam handheld music player and upto three comPear computers. Mix songs from various artists to make your favorite playlists Burn a single playlist up to ten times without changes. Get a free 30-second preview for every song. Listen to CD-quality music on your computer and your PearJam. Browse the PearMusic store by genre, artist, album, composer, or song. Access cover art for CDs and watch exclusive full-length music videos.Visit www.comPear.com/PearMusic today and check out the collection that is growing daily.Use the enclosed authorization number to save Rs750 on your purchase of a PearJam(regular price Rs6000) so that you can take your PearMusic wherever you go. Just key theauthorization number into the “special offer” box on the checkout screen. The Rs750savings offer expires July 31, so get your PearJam today and start making your own musicchoices with PearMusic.