Zoyo Branding Local Search with Google PlacesPresentation Transcript
Beth Bacon Local Search: Google Places
Hello! I’m from Zoyo Branding
Why branding, not marketing? It all starts with branding Before you do anything… clarify what makes you different What’s the sum of your products and personality? Who is your audience? How do you compare with your competitors? What’s happening in the market?
Branding comes first Looks boring. But it’s the most important part of marketing.
All other marketing follows “brand”
Today, let’s do something useful Social Media… yikes! It’s not the maze you think it is Take it one step at a time First step: register on Google Places
Now we use this
Regular Google Results Page
Google Places For quick access to LOCAL products and services Google knows where you are! Kicks in when you search for a “thing” and a “location” like…
Anatomy of Google Places Link to “Places” page Google assumes we want to know: location, contact info, reviews Map “pin” Map Address and phone Select “quotes” Link to other review sites
You can influence the Places Page Google puts it together automatically But YOU can influence how it looks Plus registering helps with your Search Engine ranking (maybe… Google won’t reveal their algorithm)
In your control Photos Contact info Categories Hours
How to register Before you start: Gather up 3-5 photos or videos of your business or products that you’d like to share on Google Label the photo files with your category, company name and descriptor (e.g. name of photo should be: FlowersBainbridgeBloomers-ValentineBouquet.jpeg) Know all of your company info (phone number, address, etc) or have it handy
(Label your photos!)
How to register Go to google.com and type in “Google Places” Under “Get your business found” select “Get started”
Fill in the blanks Google Account needed Enter user name and PW Or register new Account Enter your information Add photos, videos, categories, etc.
How do they know it’s you? Google needs to confirm you are the owner of this business If your number is established, Google will call you Be ready! Within minutes, you’ll get an automatic call. Enter that number in the form Otherwise they’ll mail a card to you with a code number It will come in 5-10 working days If not, request another
Then on to the rest Social Media: You don’t have to do it all. What’s appropriate? Twitter (literary agent) Facebook (gardening store) Linked In (consultant) Blog (any expert in your field) You’re a turtle not a hare: update regularly It’s a dialog: Respond to your audience Know your brand… help your staff know your brand… be your brand!