Zoyo Branding Local Search with Google Places

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Zoyo Branding Local Search with Google Places

  1. 1. Beth Bacon<br />Local Search: Google Places<br />
  2. 2. Hello! I’m from Zoyo Branding<br />
  3. 3. Why branding, not marketing?<br />It all starts with branding<br />Before you do anything… clarify what makes you different<br />What’s the sum of your products and personality?<br />Who is your audience?<br />How do you compare with your competitors?<br />What’s happening in the market?<br />
  4. 4. Branding comes first<br />Looks boring.<br />But it’s the most important part of marketing.<br />
  5. 5. All other marketing follows “brand”<br />
  6. 6. Today, let’s do something useful<br />Social Media… yikes!<br />It’s not the maze you think it is<br />Take it one step at a time<br />First step: register on Google Places<br />
  7. 7. Remember this?<br />
  8. 8. Now we use this<br />
  9. 9. Regular Google Results Page<br />
  10. 10. Google Places<br />For quick access to LOCAL products and services<br />Google knows where you are!<br />Kicks in when you search for a “thing” and a “location” like…<br /> <br />
  11. 11. Anatomy of Google Places<br />Link to “Places” page<br />Google assumes we want to know: location, contact info, reviews<br />Map “pin”<br />Map<br />Address and phone<br />Select “quotes”<br />Link to other review sites<br />
  12. 12. Places page<br />
  13. 13. You can influence the Places Page<br />Google puts it together automatically<br />But YOU can influence how it looks<br />Plus registering helps with your Search Engine ranking (maybe… Google won’t reveal their algorithm)<br />
  14. 14. In your control<br />Photos<br />Contact info<br />Categories<br />Hours<br />
  15. 15. How to register<br />Before you start:<br />Gather up 3-5 photos or videos of your business or products that you’d like to share on Google <br />Label the photo files with your category, company name and descriptor (e.g. name of photo should be: FlowersBainbridgeBloomers-ValentineBouquet.jpeg)<br />Know all of your company info (phone number, address, etc) or have it handy<br />
  16. 16. (Label your photos!)<br />
  17. 17. How to register<br />Go to google.com and type in “Google Places”<br /> Under “Get your business found” select “Get started”<br />
  18. 18. Fill in the blanks<br />Google Account needed<br />Enter user name and PW<br />Or register new Account <br />Enter your information<br />Add photos, videos, categories, etc.<br />
  19. 19. How do they know it’s you?<br />Google needs to confirm you are the owner of this business<br />If your number is established, Google will call you<br />Be ready! Within minutes, you’ll get an automatic call. Enter that number in the form<br /> Otherwise they’ll mail a card to you with a code number<br />It will come in 5-10 working days<br />If not, request another<br />
  20. 20. Then on to the rest<br />Social Media: You don’t have to do it all. What’s appropriate?<br />Twitter (literary agent)<br />Facebook (gardening store)<br />Linked In (consultant)<br />Blog (any expert in your field)<br />You’re a turtle not a hare: update regularly<br />It’s a dialog: Respond to your audience<br />Know your brand… help your staff know your brand… be your brand!<br />
  21. 21. Questions? Beth@ZoyoBranding.com<br />

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