Your Friendly Neighborhood CTSAs <br />Midwest Clinical Translation Science Institutions Harnessing the Power of Social Me...
1/5 of all CTSAs have Twitter accounts
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Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media

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Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media

This is a poster on all the CTSAs located within the Medical Libraries Association Midwest Chapter states.

One of the key functions of the Clinical Translation Science Awards (CTSAs) is to encourage and enhance community engagement, creating ways for researchers and community members to learn from one another. This poster takes a look at which CTSAs are using social media (Twitter, Facebook, etc.) as part of their community engagement efforts, with a focus on what Midwest CTSAs are doing.

Methods: A broad picture of which Midwest CTSAs are doing what will be captured, using freely available tools for making word clouds and tracking Twitter history (such as first posts), looking at Facebook profiles, and exploring community
engagement websites. A general list of all CTSA social media efforts will also be captured and presented.

Goals: The main purpose of this poster is to alert Midwest medical librarians to the community engagement efforts of their community CTSAs. Librarians interested in social media may be able to learn from the CTSA efforts. In addition, the librarians may be able to offer additional support to their CTSAs, providing resources and creating partnerships. Medical libraries serve the same communities that the CTSAs are trying to reach; being aware of the other group’s efforts may open channels for communication, the exchange of ideas, and the creation of best practices.

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Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media

  1. 1. Your Friendly Neighborhood CTSAs <br />Midwest Clinical Translation Science Institutions Harnessing the Power of Social Media for Community Engagement<br />Amy Donahue, Special Projects Librarian, University of Minnesota Bio-Medical Library<br />The University of Chicago Institute for Translational Medicine<br />Chicago, IL<br />Community website: <br />http://itm.uchicago.edu/patients/index.html<br />Social Media: None<br />Mayo Center for Translational Science Activities<br />Rochester, MN<br />Community website: http://ctsa.mayo.edu/community/index.html<br />Social Media: Mayo Clinic institutional accounts<br />Northwestern University Clinical and Translational Sciences Institute <br />Chicago, IL; Evanston, IL<br />Community website: <br />Social Media: Twitter @NUCTSInstitute<br />★<br />★<br />★<br />★<br />University of Cincinnati Center for Clinical and Translational Science and Training <br />Cincinnati, OH<br />Community website: <br />http://www.cctst.uc.edu/programs/community<br />Social Media: None<br />University of Illinois at Chicago Center for Clinical and Translational Science <br />Chicago, IL<br />Community website:<br />http://tigger.uic.edu/htbin/codewrap/bin/depts/mcam/CCTS/CERC/cgi-bin/CERC_Home.php<br />Social Media: None<br />★<br />★<br />★<br />★<br />★<br />★<br />CTSA at Case Western University <br />Cleveland, OH<br />Community website: <br />http://casemed.case.edu/proteomics/CTSA/about.shtml#Community%20Engagement<br />Social Media: None<br />Indiana Clinical and Translational Science Institute <br />Indianapolis, IN<br />Community website: <br />http://www.indianactsi.org/chep<br />Social Media: Facebook group (unofficial?)<br />http://www.facebook.com/group.php?gid=62984616378<br />The Ohio State University Center for Clinical and Translational Science <br />Columbus, OH<br />Community website: <br />http://www.ccts.osu.edu/content/community-engagement<br />Social Media: Twitter @OSU_CCTS<br />Facebook page<br />http://www.facebook.com/pages/Columbus-OH/The-Ohio-State-University-Center-for-Clinical-and-Translational-Science/261648826655<br />YouTube <br />http://www.youtube.com/user/OhioStateCCTS<br />University Of Wisconsin - Madison Institute for Clinical and Translational Research <br />Madison, WI<br />Community website:<br />https://ictr.wisc.edu/CommunityMembers<br />Social Media: None<br />Michigan Institute for Clinical and Health Research <br />Ann Arbor, MI<br />Community website:<br />http://www.michr.umich.edu/programs/comm-engage.html<br />Social Media: Twitter@UM_MICHR and @UMClinStudies<br />Facebook pages http://www.facebook.com/pages/UMClinicalStudies/152582968090371 and <br />http://www.facebook.com/pages/UMClinicalStudies/152582968090371<br />University of Iowa's Institute for Clinical and Translational Science <br />Iowa City, IA<br />Community website:<br />http://www.icts.uiowa.edu/content/community<br />Social Media: Twitter @ICTSIowa<br />Clinical and Translational Science Institute of Southeast Wisconsin (2010 Awardee)<br />Milwaukee, WI<br />Community website:<br />http://www.ctsi.mcw.edu/index.php?id=73<br />Social Media: None<br /><ul><li>1/3 of Midwest CTSAs have dedicated Twitter accounts (& the University of Michigan has 2!)
  2. 2. 1/5 of all CTSAs have Twitter accounts
  3. 3. Harvard has the largest number of Twitter followers with ~530 (largest in the Midwest is NUCATS, at 116)
  4. 4. Videos on the Ohio State CCTS YouTube Channel have almost 2,400 views</li></ul>Librarians interested in social media may be able to:<br /><ul><li>Learn from the CTSA efforts
  5. 5. Offer support to local CTSAs, e.g. providing resources and additional marketing
  6. 6. Create partnerships through combined social media community outreach efforts that open doors to further collaboration </li></ul>One of the key functions of the Clinical Translation Science Awards (CTSAs) is to encourage and enhance community engagement, creating ways for researchers and community members to learn from one another. This poster takes a look at which Midwest Chapter CTSAs are using social media (Twitter, Facebook, etc.) as part of their community engagement efforts.<br />Methods: A broad picture of Midwest CTSA social media community engagement efforts has been captured by seeking out Twitter accounts, finding Facebook profiles, and exploring community engagement websites. <br /> <br />Goals: The main purpose of this poster is to alert Midwest medical librarians to the community engagement efforts of their local CTSAs. Medical libraries serve the same communities that the CTSAs are trying to reach; being aware of the other group’s efforts may open channels for communication, the exchange of ideas, and the creation of best practices.<br />Both CTSAs and social media are relatively new; as they develop, further rigorous research could include formal analysis of CTSA social media use, the impact of social media use compared to traditional community engagement efforts, or the experiences of CTSA/library combined social media efforts. Is there evidence that supports social media use in this environment?<br />Wordle: Recent Midwest CTSA Tweets<br />This research was supported in part by an appointment to the NLM Associate Fellowship Program sponsored by the National Library of Medicine and administered by the Oak Ridge Institute for Science and Education.<br />
  7. 7. ILLINOIS <br />Institution: University of Chicago<br />Project Title: The University of Chicago Institute for Translational Medicine<br />City: Chicago<br />Social media: not found<br />Community/public webpage: http://itm.uchicago.edu/patients/index.html<br />Institution: Northwestern University<br />Project Title: Northwestern University Clinical and Translational Sciences Institute<br />City: Evanston and Chicago<br />Social Media: http://twitter.com/NUCTSInstitute<br />Community webpage: http://www.nucats.northwestern.edu/community/index.html<br />Institution: University of Illinois at Chicago<br />Project Title: University of Illinois at Chicago Center for Clinical and Translational Science<br />City: Chicago<br />Social media: not found<br />Community page: http://tigger.uic.edu/htbin/codewrap/bin/depts/mcam/CCTS/CERC/cgi-bin/CERC_Home.php<br />INDIANA <br />Institution: Indiana University School of Medicine<br />Project Title: Indiana Clinical and Translational Science Institute<br />City: Indianapolis<br />Social media: officially not found; facebook group: http://www.facebook.com/group.php?gid=62984616378&ref=search<br />Community page: http://www.indianactsi.org/chep<br />IOWA <br />Institution: University of Iowa<br />Project Title: University of Iowa’s Institute for Clinical and Translational Science<br />City: Iowa City<br />Social media: http://twitter.com/ICTSIowa<br />Community page: http://www.icts.uiowa.edu/content/community<br />MICHIGAN <br />Institution: University of Michigan at Ann Arbor Project<br />Title: Michigan Institute for Clinical and Health Research<br />City: Ann Arbor<br />Social media: UMEngage twitter & facebook, linked to from community page below; also http://twitter.com/UM_MICHR and http://www.facebook.com/pages/Michigan-Institute-for-Clinical-Health-Research-MICHR/137611542921082<br />Community page: http://www.michr.umich.edu/programs/comm-engage.html<br />MINNESOTA <br />Institution: Mayo Clinic<br />Project Title: Mayo Center for Translational Science Activities<br />City: Rochester<br />Social media: (UPDATED 10/12/10) http://twitter.com/MayoClinicCTSA<br />Community page: http://ctsa.mayo.edu/community/index.html<br />OHIO<br />Institution: University of Cincinnati<br />Project Title: University of Cincinnati Center for Clinical and Translational Science and Training<br />City: Cincinnati<br />Social Media: none found<br />Community page: http://www.cctst.uc.edu/programs/community<br />Institution: Case Western Reserve University<br />Project Title: CTSA at Case Western University<br />City: Cleveland<br />Social media: none found<br />Community page: http://casemed.case.edu/proteomics/CTSA/about.shtml#Community%20Engagement<br />Institution: The Ohio State University<br />Project Title: The Ohio State University Center for Clinical and Translational Science<br />City: Columbus<br />Social media: http://www.facebook.com/pages/Columbus-OH/The-Ohio-State-University-Center-for-Clinical-and-Translational-Science/261648826655, http://twitter.com/osu_ccts, http://www.youtube.com/user/OhioStateCCTS<br />Community page: http://www.ccts.osu.edu/content/community-engagement<br />WISCONSIN<br />Institution: University of Wisconsin - Madison<br />Project Title: University Of Wisconsin - Madison Institute for Clinical and Translational Research<br />City: Madison<br />Social media: none found<br />Community page: https://ictr.wisc.edu/CommunityMembers<br />Institution: Medical College of Wisconsin<br />Project Title: Clinical and Translational Science Institute of Southeast Wisconsin<br />City: Milwaukee<br />Social media: none found (2010 awardee!)<br />Community page: http://www.ctsi.mcw.edu/index.php?id=73<br />Related resources:<br />CTSA Key Communications slideshow on use of social media: <br />http://www.ctsaweb.org/uploadedfiles/Marketing%20Through%20Multi%20and%20Social%20Media.pdf<br />Word cloud of followers of Midwest CTSA Twitter Feeds: <br />http://www.wordle.net/show/wrdl/2322099/Midwest_MLA_CTSA_followers<br />Harvard Catalyst’s news release for its Twitter account: <br />http://catalyst.harvard.edu/news/news.html?p=1534<br />National Center of Research Resources on Twitter: <br />http://twitter.com/ncrr_nih_gov<br />List of all CTSAs: <br />http://www.ctsaweb.org/index.cfm?fuseaction=quicklink.showInsSearch_Result<br />

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