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Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media
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Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media

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Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media …

Your Friendly Neighborhood CTSI: How Clinical Translation Science Institutions Are Harnessing the Power of Social Media

This is a poster on all the CTSAs located within the Medical Libraries Association Midwest Chapter states.

One of the key functions of the Clinical Translation Science Awards (CTSAs) is to encourage and enhance community engagement, creating ways for researchers and community members to learn from one another. This poster takes a look at which CTSAs are using social media (Twitter, Facebook, etc.) as part of their community engagement efforts, with a focus on what Midwest CTSAs are doing.

Methods: A broad picture of which Midwest CTSAs are doing what will be captured, using freely available tools for making word clouds and tracking Twitter history (such as first posts), looking at Facebook profiles, and exploring community
engagement websites. A general list of all CTSA social media efforts will also be captured and presented.

Goals: The main purpose of this poster is to alert Midwest medical librarians to the community engagement efforts of their community CTSAs. Librarians interested in social media may be able to learn from the CTSA efforts. In addition, the librarians may be able to offer additional support to their CTSAs, providing resources and creating partnerships. Medical libraries serve the same communities that the CTSAs are trying to reach; being aware of the other group’s efforts may open channels for communication, the exchange of ideas, and the creation of best practices.

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  • 1. Your Friendly Neighborhood CTSAs
    Midwest Clinical Translation Science Institutions Harnessing the Power of Social Media for Community Engagement
    Amy Donahue, Special Projects Librarian, University of Minnesota Bio-Medical Library
    The University of Chicago Institute for Translational Medicine
    Chicago, IL
    Community website:
    http://itm.uchicago.edu/patients/index.html
    Social Media: None
    Mayo Center for Translational Science Activities
    Rochester, MN
    Community website: http://ctsa.mayo.edu/community/index.html
    Social Media: Mayo Clinic institutional accounts
    Northwestern University Clinical and Translational Sciences Institute
    Chicago, IL; Evanston, IL
    Community website:
    Social Media: Twitter @NUCTSInstitute




    University of Cincinnati Center for Clinical and Translational Science and Training
    Cincinnati, OH
    Community website:
    http://www.cctst.uc.edu/programs/community
    Social Media: None
    University of Illinois at Chicago Center for Clinical and Translational Science
    Chicago, IL
    Community website:
    http://tigger.uic.edu/htbin/codewrap/bin/depts/mcam/CCTS/CERC/cgi-bin/CERC_Home.php
    Social Media: None






    CTSA at Case Western University
    Cleveland, OH
    Community website:
    http://casemed.case.edu/proteomics/CTSA/about.shtml#Community%20Engagement
    Social Media: None
    Indiana Clinical and Translational Science Institute
    Indianapolis, IN
    Community website:
    http://www.indianactsi.org/chep
    Social Media: Facebook group (unofficial?)
    http://www.facebook.com/group.php?gid=62984616378
    The Ohio State University Center for Clinical and Translational Science
    Columbus, OH
    Community website:
    http://www.ccts.osu.edu/content/community-engagement
    Social Media: Twitter @OSU_CCTS
    Facebook page
    http://www.facebook.com/pages/Columbus-OH/The-Ohio-State-University-Center-for-Clinical-and-Translational-Science/261648826655
    YouTube
    http://www.youtube.com/user/OhioStateCCTS
    University Of Wisconsin - Madison Institute for Clinical and Translational Research
    Madison, WI
    Community website:
    https://ictr.wisc.edu/CommunityMembers
    Social Media: None
    Michigan Institute for Clinical and Health Research
    Ann Arbor, MI
    Community website:
    http://www.michr.umich.edu/programs/comm-engage.html
    Social Media: Twitter@UM_MICHR and @UMClinStudies
    Facebook pages http://www.facebook.com/pages/UMClinicalStudies/152582968090371 and
    http://www.facebook.com/pages/UMClinicalStudies/152582968090371
    University of Iowa's Institute for Clinical and Translational Science
    Iowa City, IA
    Community website:
    http://www.icts.uiowa.edu/content/community
    Social Media: Twitter @ICTSIowa
    Clinical and Translational Science Institute of Southeast Wisconsin (2010 Awardee)
    Milwaukee, WI
    Community website:
    http://www.ctsi.mcw.edu/index.php?id=73
    Social Media: None
    • 1/3 of Midwest CTSAs have dedicated Twitter accounts (& the University of Michigan has 2!)
    • 2. 1/5 of all CTSAs have Twitter accounts
    • 3. Harvard has the largest number of Twitter followers with ~530 (largest in the Midwest is NUCATS, at 116)
    • 4. Videos on the Ohio State CCTS YouTube Channel have almost 2,400 views
    Librarians interested in social media may be able to:
    • Learn from the CTSA efforts
    • 5. Offer support to local CTSAs, e.g. providing resources and additional marketing
    • 6. Create partnerships through combined social media community outreach efforts that open doors to further collaboration
    One of the key functions of the Clinical Translation Science Awards (CTSAs) is to encourage and enhance community engagement, creating ways for researchers and community members to learn from one another. This poster takes a look at which Midwest Chapter CTSAs are using social media (Twitter, Facebook, etc.) as part of their community engagement efforts.
    Methods: A broad picture of Midwest CTSA social media community engagement efforts has been captured by seeking out Twitter accounts, finding Facebook profiles, and exploring community engagement websites.
     
    Goals: The main purpose of this poster is to alert Midwest medical librarians to the community engagement efforts of their local CTSAs. Medical libraries serve the same communities that the CTSAs are trying to reach; being aware of the other group’s efforts may open channels for communication, the exchange of ideas, and the creation of best practices.
    Both CTSAs and social media are relatively new; as they develop, further rigorous research could include formal analysis of CTSA social media use, the impact of social media use compared to traditional community engagement efforts, or the experiences of CTSA/library combined social media efforts. Is there evidence that supports social media use in this environment?
    Wordle: Recent Midwest CTSA Tweets
    This research was supported in part by an appointment to the NLM Associate Fellowship Program sponsored by the National Library of Medicine and administered by the Oak Ridge Institute for Science and Education.
  • 7. ILLINOIS
    Institution: University of Chicago
    Project Title: The University of Chicago Institute for Translational Medicine
    City: Chicago
    Social media: not found
    Community/public webpage: http://itm.uchicago.edu/patients/index.html
    Institution: Northwestern University
    Project Title: Northwestern University Clinical and Translational Sciences Institute
    City: Evanston and Chicago
    Social Media: http://twitter.com/NUCTSInstitute
    Community webpage: http://www.nucats.northwestern.edu/community/index.html
    Institution: University of Illinois at Chicago
    Project Title: University of Illinois at Chicago Center for Clinical and Translational Science
    City: Chicago
    Social media: not found
    Community page: http://tigger.uic.edu/htbin/codewrap/bin/depts/mcam/CCTS/CERC/cgi-bin/CERC_Home.php
    INDIANA
    Institution: Indiana University School of Medicine
    Project Title: Indiana Clinical and Translational Science Institute
    City: Indianapolis
    Social media: officially not found; facebook group: http://www.facebook.com/group.php?gid=62984616378&ref=search
    Community page: http://www.indianactsi.org/chep
    IOWA
    Institution: University of Iowa
    Project Title: University of Iowa’s Institute for Clinical and Translational Science
    City: Iowa City
    Social media: http://twitter.com/ICTSIowa
    Community page: http://www.icts.uiowa.edu/content/community
    MICHIGAN
    Institution: University of Michigan at Ann Arbor Project
    Title: Michigan Institute for Clinical and Health Research
    City: Ann Arbor
    Social media: UMEngage twitter & facebook, linked to from community page below; also http://twitter.com/UM_MICHR and http://www.facebook.com/pages/Michigan-Institute-for-Clinical-Health-Research-MICHR/137611542921082
    Community page: http://www.michr.umich.edu/programs/comm-engage.html
    MINNESOTA
    Institution: Mayo Clinic
    Project Title: Mayo Center for Translational Science Activities
    City: Rochester
    Social media: (UPDATED 10/12/10) http://twitter.com/MayoClinicCTSA
    Community page: http://ctsa.mayo.edu/community/index.html
    OHIO
    Institution: University of Cincinnati
    Project Title: University of Cincinnati Center for Clinical and Translational Science and Training
    City: Cincinnati
    Social Media: none found
    Community page: http://www.cctst.uc.edu/programs/community
    Institution: Case Western Reserve University
    Project Title: CTSA at Case Western University
    City: Cleveland
    Social media: none found
    Community page: http://casemed.case.edu/proteomics/CTSA/about.shtml#Community%20Engagement
    Institution: The Ohio State University
    Project Title: The Ohio State University Center for Clinical and Translational Science
    City: Columbus
    Social media: http://www.facebook.com/pages/Columbus-OH/The-Ohio-State-University-Center-for-Clinical-and-Translational-Science/261648826655, http://twitter.com/osu_ccts, http://www.youtube.com/user/OhioStateCCTS
    Community page: http://www.ccts.osu.edu/content/community-engagement
    WISCONSIN
    Institution: University of Wisconsin - Madison
    Project Title: University Of Wisconsin - Madison Institute for Clinical and Translational Research
    City: Madison
    Social media: none found
    Community page: https://ictr.wisc.edu/CommunityMembers
    Institution: Medical College of Wisconsin
    Project Title: Clinical and Translational Science Institute of Southeast Wisconsin
    City: Milwaukee
    Social media: none found (2010 awardee!)
    Community page: http://www.ctsi.mcw.edu/index.php?id=73
    Related resources:
    CTSA Key Communications slideshow on use of social media:
    http://www.ctsaweb.org/uploadedfiles/Marketing%20Through%20Multi%20and%20Social%20Media.pdf
    Word cloud of followers of Midwest CTSA Twitter Feeds:
    http://www.wordle.net/show/wrdl/2322099/Midwest_MLA_CTSA_followers
    Harvard Catalyst’s news release for its Twitter account:
    http://catalyst.harvard.edu/news/news.html?p=1534
    National Center of Research Resources on Twitter:
    http://twitter.com/ncrr_nih_gov
    List of all CTSAs:
    http://www.ctsaweb.org/index.cfm?fuseaction=quicklink.showInsSearch_Result

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