Sin #1: Protected Updates
Twitter is social network. I am not sure that it could be more social than it already is.
Yes, you have every right to protect your updates but that is like going to a party and
closing yourself off in one room with only few of your closest friend. That might seem
pretty comfortable and low risk, but what if in the next room with all the other people
chatting is a love of your life, or a person that ends up signing up 120 reps in the 30 days
that follow. Unless you’re truly not on there to socialize – open your doors to the world
and yes, socialize!
Sin #2: No Pic
It does not matter if you’re blond or brunette, short or tall, big or small, pretty or not so
pretty – in your head, what matters is that you’re real. Networking is a relationship
business. No one likes to have a relationship with a picture of a shadow. People are
looking for people they can connect with, that they can find commonalities with. In my
talks with super-marketers I’ve heard many times over and over: they don’t even bother
following people who don’t have a pic uploaded. Don’t miss out on the relationships that
could potentially change your life – show yourself off!
Sin # 3: No Bio
Uuu…this is a good one. The bio is like your opening line when you meat someone. It
needs to have a bit of a punch at first and end with something down to earth. For
example: it should start of with something that makes you unique, that makes you stand
out, that shows you off as a leader and a success in your arena, a bit of a superstardom.
The last part needs to be something that shows that even though you are superstar in what
you do, you’re still human, just like peeps looking at your profile. You put the pants on
one leg at the time, just like they do. You’re approachable and just a tweet away.
Sin # 4: No Updates

Twitter is very much ‘pay-it-forward’ type of a deal. You have to engage in
conversations, you have to contribute to the twitter audience, and you have to respond to
those who seek you out. Again, it’s a social place. You have to be social. When someone
is looking at your profile if they see no updates, chances are they will not follow you, at
least not with an interest. You have to be proactive, you have to be involved.
Sin #5: Wrong Type of Updates
I have visited many, many Twitter profile pages where a person has a page after page:
thank you, thank you for the follow, I’m following you too, thank you, thank you, thank
you – it’s nice to be polite but those message should be mostly done via Direct Message.
So that your updates can stay clean of ‘meaningless’ chatter. Your updates need to…
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