Be the first to like this
To optimize a business web-site (sales onlines), there are 3 key steps: (1) attract > (2) convert >
Each step can be optimized by means of leverage. During the conversion, itʼs possible to optimize
this phase by several methods, among these methods, cross-selling is essential.
“Using a consumer behaviour-oriented approach to service product deﬁnition, services can be
more effectively marketed if strategies are designed around a fuller understanding of the
consumerʼs pre-purchasing bahaviours.”
Page 314, Part 4, Strategic Marketing Applications for the Internet
The cross-selling has become a common practice of e-commerce to increase sales, but the
cross-selling can not be improvised. Set offers additional associations to identify relevant products
and choose when to make them
available to Internet users based on
business rules that continue to grow.