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Google Remarketing , what is it? and how to use it?
 

Google Remarketing , what is it? and how to use it?

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    Google Remarketing , what is it? and how to use it? Google Remarketing , what is it? and how to use it? Presentation Transcript

    • Target relevant customers. Remarketing with Google Remarketing with Google.Target customers who have already shown an interest in your business.
    • Target relevant customers. Remarketing with Google What is Remarketing? • Remarketing is a way for you to show your ads to people who visited your website but didn't complete a desired action; for example, making a purchase or signing up • It is a powerful way to stay engaged with your target audience and can radically improve return on investment for your marketing campaigns What? Tips for success ConclusionHow it works Benefits
    • Target relevant customers. Remarketing with Google What are the benefits of Remarketing? More relevancy, more leadsRemarketing increases the relevancy of your campaigns. You're targeting the right people with the right message Wide coverageThe Google Display Network reaches millions of unique internet users around the world Message evolutionWith Remarketing you move from a generic message to a segmented message once prospects have visited your site and expressed interest What? Tips for success ConclusionHow it works Benefits
    • Target relevant customers. Remarketing with Google How does it work? A user visits your website but does not make a purchase or complete an action Google places a “cookie” in this user’s browser to show they visited your website The user leaves your website and navigates through other websites on the Google Display Network The “cookie” triggers your ad to show on these GDN sites. This gives you another chance to advertise to this user What? Tips for success ConclusionHow it works Benefits
    • Target relevant customers. Remarketing with Google Your audience before Remarketing. • People are searching the internet for products and services • They benchmark and compare during the buying process, so it’s important to ensure you have a presence when they do so What? Tips for success ConclusionHow it works Benefits
    • Target relevant customers. Remarketing with Google • You can target people who have previously visited your website but not performed a desired action • For each new site they visit they are served your ad again - reminding them of your business as they continue to browse the web What? Tips for success ConclusionHow it works Benefits Your audience with Remarketing.
    • Target relevant customers. Remarketing with Google How can I make it work for me? • The key is to have very tactical messages – drive customers to your website with an exclusive offer • Target people who have browsed your website but not converted • Target customers who have started but not completed an online form What? Tips for success ConclusionHow it works Benefits
    • Target relevant customers. Remarketing with Google Conclusion.Why should I use Remarketing? Remarketing gets results. • Generally, new visitors do not convert on the first visit • Retarget the right users with the right message and you could increase conversions What? Tips for success ConclusionHow it works Benefits
    • Target relevant customers. Remarketing with Google If you have any queries or would like help setting up Remarketing with Google please contact: Ullash Tiwari UK - ullash@oscarthompson.co.uk Australia - Ullash@thetreesandtheforests.com.au Thank you.