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Brand funnel

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    Brand funnel Brand funnel Presentation Transcript

    • ¿Qué quieres aumentar (generar) con la comunicación?
      ¿Cuántas personas saben de
      mi marca?
      ¿Cuántas de éstas
      consideran comprarme?
      ¿Para cuántas de éstas estoy entre
      sus principales opciones?
      ¿Cuántas de éstas prefieren mi marca?
      ¿Cuántas me compran?
      ¿Cuántas de éstas sólo me compran a mí?
      ¿Qué está haciendo tu competencia?