Post event report
ASEAN’S Biggest
and
exciting modified car show
Fact sheet
 Set Up Date:
18 - 19 June 2013
 Show Day:
20 – 30 June 2013 (11 days)
 Venue:
Impact Challenger Hall 2-3 ap...
Very successful for 2nd years
Very successful for 2nd years
BIAS 2013 Successful Results
2 halls with 40,000 SQ.M. and over 300 exhibitors
Over 1 million visitors and 3,061 foreign v...
Very successful for 2nd years
BANGKOK International Auto Salon
2012
Official license of Japan’s No.1
Automaker show
150 ex...
Media
Participation
&
Activity
Exhibitor
PR
B2B
Traffic
Key Achievement
Traffic
Over 1,000,000 visitors
50% increased from last year
Supported by
Official Partner
Key Exhibitor
100% Increased in Number of Exhibiting Companies
Over 50 international companies
2012 2013
110
>300
Partners/Exhibitors
+1...
Over 200% increased in Media spent
Media
News
TV
Magazine
International
Media
RadioOn Line
Digital
Media
OOH
360
149 MB
1 ...
Over 75% increased in PR values
PR
Million Baht
More 300
170
2012 2013
+75%
0
50
100
150
200
2012
2013
56%
132%
58% 71%
20...
Business Matching
>60companies
5countries
350matching
1billion worth
4inter commercial association
Participation & Activity
 More modified parts & accessories… Over
300 exhibitors, both local and international
 More cars… 1,947 cars show and
over 50 cars shipped from Tokyo Auto Salon 2013
 More fun… Over 400 super sexy girls:
A-Class Japan, Gravure Idols, Race Queen,
FHM Girl Next Door and mini concert from ...
Visitors information for 2013
By
Visitor profile
In general , most visitors are males, those who ages between
25-30 years old and white collars.
83%
17%
Ge...
Attracted new visitors
64% 36%
First time to participate in 2013
Participate in last year event
This year event attracts a...
14
4
92
0%
20%
40%
60%
80%
100%
Pre-aware & intend to join
Pre-aware & not intend
Just aware on arrival
DK/pop-in
(n=600)
...
Event name recall
86% of  all  age  groups  mostly  recognize  “Auto  Salon”
56%
18%
13%
6%
7%
Auto Salon
Bangkok Auto Sal...
53
50
16
7
6
5
Things that want to do after attend the event
Want to have a car
decorated
Buy car-decorated
equipment
Buy ...
81.15 81.53
82.69
80.57 80.57 80.42
81.54
85.95 86.30
88.55
84.96 85.08 84.60
86.69
Total Visitor 20-24 25-40 41 and more ...
91% of visitors are appreciated the
event
0
1
9
63
28
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
visitor
Very satisfied
Q...
0 20 40 60 80 100
Auto
Salon
Auto
Show 1
Auto
Show 2
Event that have various
modified/decorated car equipment
boothes
Even...
Walk Around Modified
Equipment Selling Area
93%
7%
89%
11% YesNo
Degree of differences
Visitor
%Equipment inside the  
eve...
Empathy
ความชอบ
EVENTS@WORK KPIS : The 2013 event performed better than
norm and exceeded the 2012 event
3.37
2.91
3.52
3....
MODIFIED CAR CAR LOVER ACCESSORY PART ENTERTAINMENT
The premier Auto Mobil and accessory show in
South East Asia
1. For Regional Hub
2. Destination for international business...
• Increase International Exhibitors
• Increase B2B Activities
• Drive Transaction Volumes
• More New Products Release
• Ne...
Event Detail
 Set Up Date:
16 - 18 June 2014
 Show Day:
19 – 29 June 2014 (11 days)
 Venue:
Impact Challenger Hall 2-3 ...
Photo Gallery
Photo Gallery
Auto salon 2013
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Auto salon 2013

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Auto salon 2013

  1. 1. Post event report
  2. 2. ASEAN’S Biggest and exciting modified car show
  3. 3. Fact sheet  Set Up Date: 18 - 19 June 2013  Show Day: 20 – 30 June 2013 (11 days)  Venue: Impact Challenger Hall 2-3 approx 40,000 sq.m. www.impact.co.th  Detail: 20 June 2013 , 09.00 – 19.00 For Press and VIP Day 21 – 30 June 2013 , 12.00-21.30 weekday 11.00-21.30 weekend  Dismantle 01 July 2013
  4. 4. Very successful for 2nd years Very successful for 2nd years
  5. 5. BIAS 2013 Successful Results 2 halls with 40,000 SQ.M. and over 300 exhibitors Over 1 million visitors and 3,061 foreign visitors 1,947 cars display & joined the event 1,061 reporters & PR value worth Bht. 317,059,348 B2B activities from JETRO, NAPAC, AAAL, PASPIDA 11 Products release in the event
  6. 6. Very successful for 2nd years BANGKOK International Auto Salon 2012 Official license of Japan’s No.1 Automaker show 150 exhibitors   Over 30 modified cars from Japan 700,000 visitors 20,000 SQ.M. BANGKOK International Auto Salon 2013 40,000 SQ.M. Over 1,000,000 visitors 0ver 300 companies   Over 40 modified cars from Japan Over 3,000 international visitors B2B Over 50 International Exhibitors
  7. 7. Media Participation & Activity Exhibitor PR B2B Traffic Key Achievement
  8. 8. Traffic Over 1,000,000 visitors 50% increased from last year
  9. 9. Supported by Official Partner Key Exhibitor
  10. 10. 100% Increased in Number of Exhibiting Companies Over 50 international companies 2012 2013 110 >300 Partners/Exhibitors +100% 10 >50 0 10 20 30 40 50 60 2012 2013 International Exhibitor International Exhibitor Booths 5 times increase
  11. 11. Over 200% increased in Media spent Media News TV Magazine International Media RadioOn Line Digital Media OOH 360 149 MB 1 MB 92 MB 6 MB 9 MB 5 MB 1 MB 120 >260 0 50 100 150 200 250 300 2012 2013 Media Million Baht +200%
  12. 12. Over 75% increased in PR values PR Million Baht More 300 170 2012 2013 +75% 0 50 100 150 200 2012 2013 56% 132% 58% 71% 200%
  13. 13. Business Matching >60companies 5countries 350matching 1billion worth 4inter commercial association
  14. 14. Participation & Activity  More modified parts & accessories… Over 300 exhibitors, both local and international
  15. 15.  More cars… 1,947 cars show and over 50 cars shipped from Tokyo Auto Salon 2013
  16. 16.  More fun… Over 400 super sexy girls: A-Class Japan, Gravure Idols, Race Queen, FHM Girl Next Door and mini concert from Japan
  17. 17. Visitors information for 2013 By
  18. 18. Visitor profile In general , most visitors are males, those who ages between 25-30 years old and white collars. 83% 17% Gender Male Female 28% 33% 19% 10% 10% Age 20 - 24 years old 25 - 30 years old 31 - 35 years old 36 - 40 years old 40 and more 62% Lower Middle Upper 12% 26% 63% Household Income 70% 18% 9% 3% 1% EducationBachelor degree or higher Diploma/Vocation High school Secondary school Primary school or lower
  19. 19. Attracted new visitors 64% 36% First time to participate in 2013 Participate in last year event This year event attracts a lot of new-comer which is about 64%
  20. 20. 14 4 92 0% 20% 40% 60% 80% 100% Pre-aware & intend to join Pre-aware & not intend Just aware on arrival DK/pop-in (n=600) Event awareness 92% of visitors are well aware of the event prior and they intend to come
  21. 21. Event name recall 86% of  all  age  groups  mostly  recognize  “Auto  Salon” 56% 18% 13% 6% 7% Auto Salon Bangkok Auto Salon Bangkok International Auto Salon Other names Do not know 86%
  22. 22. 53 50 16 7 6 5 Things that want to do after attend the event Want to have a car decorated Buy car-decorated equipment Buy a car Want to change a car into racing car Want to take part in racing No 81 56 35 33 16 7 Thing like in the event Modified car show (any) Buy modified car equipment See super cars Pretty (any) See D1 competition/Drift racing Other activities (any) Visitors were interested in… Most of visitors satisfy with modified car displays in the event, particularly Japanese Cars and want to modify their car after attending the event
  23. 23. 81.15 81.53 82.69 80.57 80.57 80.42 81.54 85.95 86.30 88.55 84.96 85.08 84.60 86.69 Total Visitor 20-24 25-40 41 and more Weekday weekend Event Liking Pre Post Age DateQuota The overall event liking is increased after event participation 2013 Exceeded visitor’s expectation
  24. 24. 91% of visitors are appreciated the event 0 1 9 63 28 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% visitor Very satisfied Quite satisfied Neutral Quite dissatisfied Overall Event Liking 13 43 44 0 20 40 60 80 100 120 Total new and different from other car-expo events A bit different from other car- expo events Same as other car- expo events Total % Norm: 2.14 Mean Score: 2.33 Event Uniqueness 87% is viewed by visitors to be different from other car-expo event Bangkok International Auto Salon is different 87% 91%
  25. 25. 0 20 40 60 80 100 Auto Salon Auto Show 1 Auto Show 2 Event that have various modified/decorated car equipment boothes Event for car-decorated lover Event that have many foreigner boothes Event that provides knowledge about cars and car's equipment Event for car lover Event that focuses on selling car's products and equipment Event that focuses on entertaining activities Event that has wide advertising and public relation Event that focuses on selling cars In general, the event is very different from other car-expo and highly associated with “Event that have various modified/decorated car equipment booths” and “Event for modified car lover” Event Association Cleary different from other car shows
  26. 26. Walk Around Modified Equipment Selling Area 93% 7% 89% 11% YesNo Degree of differences Visitor %Equipment inside the   event is better   Equipment outside   the event is better   89% of visitors visit modified equipment booth 93% of visitors notice that equipment selling in the event is relatively different from outside Cleary different & better modified equipment
  27. 27. Empathy ความชอบ EVENTS@WORK KPIS : The 2013 event performed better than norm and exceeded the 2012 event 3.37 2.91 3.52 3.38 2.88 2.90 2.88 2.55 3.34 2.49 3.52 2.40 Auto Salon 2013 Auto Salon 2012 Norm 2013 Impact ความประทับใจ Overall performance Bangkok Int’l  Auto Salon: 3.30 Norm : 2.94 Communication การจดจําชืองาน Persuasion ผู้ร่วมงานหน้าใหม่ Overall event performance
  28. 28. MODIFIED CAR CAR LOVER ACCESSORY PART ENTERTAINMENT
  29. 29. The premier Auto Mobil and accessory show in South East Asia 1. For Regional Hub 2. Destination for international business 3. Annual biggest event BIAS’s Goal
  30. 30. • Increase International Exhibitors • Increase B2B Activities • Drive Transaction Volumes • More New Products Release • New Exciting Show What’s new in2014 ?
  31. 31. Event Detail  Set Up Date: 16 - 18 June 2014  Show Day: 19 – 29 June 2014 (11 days)  Venue: Impact Challenger Hall 2-3 approx 40,000 sq.m.  Detail: 19 June 2014 , 09.00 – 19.00 For Press and VIP Day 20 – 29 June 2014 , 12.00-21.30 weekday 11.00-21.30 weekend  Dismantle 30 June 2014
  32. 32. Photo Gallery
  33. 33. Photo Gallery
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