Time Inc.
The Magazine Experience Study

June, 2007
Magazine Experience Study

today’s media landscape is complex and
  dynamic:
• media usage has never been higher
   – more...
Magazine Experience Study




never before has it been more critical to:
  – focus on the consumer
  – engage with them in...
Magazine Experience Study


goals of the Study:
  –   re-establish the continuing, but evolving,
      importance of magaz...
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
Time Magazine Experiences Usa 2007
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Time Magazine Experiences Usa 2007

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A presentation on the values of magazines in USA

Published in: Business, News & Politics
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Time Magazine Experiences Usa 2007

  1. 1. Time Inc. The Magazine Experience Study June, 2007
  2. 2. Magazine Experience Study today’s media landscape is complex and dynamic: • media usage has never been higher – more choice/new outlets – more control/new markets • but at the same time: – less loyalty – more pluralism – new metrics – new alliances
  3. 3. Magazine Experience Study never before has it been more critical to: – focus on the consumer – engage with them in the right context – think and plan holistically – partner with our clients slide 3
  4. 4. Magazine Experience Study goals of the Study: – re-establish the continuing, but evolving, importance of magazines in people’s lives. – inform and guide our Company and our clients – understand the unique elements of the magazine experience  1
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