Magazine
Experiences
Europe 2008
Agenda

 Setting the scene

 Goals and method

 Emerging themes

 Wrap up
Setting the scene
 Today’s media landscape is complex and dynamic:
     Media usage and multi-usage has never been higher
...
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
Time Magazine Experiences
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Time Magazine Experiences

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A presentation on the values of magazines in Europe

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Time Magazine Experiences

  1. 1. Magazine Experiences Europe 2008
  2. 2. Agenda Setting the scene Goals and method Emerging themes Wrap up
  3. 3. Setting the scene Today’s media landscape is complex and dynamic: Media usage and multi-usage has never been higher More choice/new outlets But at the same time: Less loyalty Less time We already know who reads magazines in Europe, when they are consumed and how frequently – we know our readers! But, there is little information on ‘how’ and ‘why’ magazines are consumed and how the changing media landscape may impact the European magazine industry

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