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Young lions @cannes2013 day one presentations
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Young lions @cannes2013 day one presentations



Day one presentations

Day one presentations



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    Young lions @cannes2013 day one presentations Young lions @cannes2013 day one presentations Presentation Transcript

    • Young Lions @cannes2013-Day One Presentations
    • Lecture: GE Focus Forward : Thecreativity of re-inventing the everydayMr. Toilet-Jack SimOscar Winner Jessica Yu
    • The world is waiting forordinary people doingextra ordinary things--Even shit can be sexywith humour
    • It is advertisers’ job to maketaboos appealing whichcan be considered as a greatopportunity
    • Invisible helmet- Managingwill last long butimpossibleis nothing
    • Outcome of the lecture:Instead of traditional advertising,content marketing is the key for bettersolutions.‘Making the world a better place.’
    • Lecture: Celebrities and the mediaModerator: ‘The Digital Man of the Year’ Martin ClarkeMartha StewartNick CannonMelanie Brown
    • Twitter is a new tool thatallows people withextensive followers toconduct surveys due to itseasy access and fastresponse feature.Brands should use theircelebrities’ power onsocial media withoutdisturbing followers
    • Outcome of the lecture:1. Do not forget that celebrities arebrands and also your brands must beassociated with them2. It is important to be authentic3. Celebrities should not post entrywithout thinking twice
    • Lecture: You need an enemyPete FavatShepherd Fairey
    • Elegant, catchy this kindof design is to cloaksomething which isactually sinister.
    • You have to accept thatvisuals are persuasiveThe conformist thing to do isactually is the radical thing
    • Outcome of the lecture:First thing you should think of is whothe enemy is in your story in order totake the right actions
    • Lecture: 1+1=3- A formula for CreativeAlchemyKentaro Kimura
    • Advertising is changingunconscious to conscious andby exploring the unconsciousyou can come up with abrilliant idea
    • creating an ideaNew idea is alwaysthe combinationof the oldDo not copy. Findthe underliningfundamentalsQuestion thestandardThere is no smokewithout fireAnything you canimagine you canmake real
    • Outcome of the lecture:No matter how difficult the situationmay be, there is always a solution
    • Lecture: Human Behaviour- Measuringemotions to improve effectiveness ofonline video adsRene RechtmanMihkel Jaatma
    • Emotional advertisingcampaigns are moreeffective than rationalcampaigns
    • Watch out!! sb is watchingyou. Introduction toneuromarketing
    • Outcome of the lecture:Emotions are fundamentals of storytelling