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Matthew Quinn - Digital Solutions Director -StreamUK
Matthew Quinn
Digital Solutions Director
StreamUK
- Started streaming in 1999
- Joined LFC 2001
Helped to grow the most successful FC video subscription in the world
Stream...
- Joined StreamUK in 2011
Grew sports client base 300%
Partnered with industry leading design agencies
Partnered with mode...
StreamUK - Established 2001
Webcasting - Unrivalled technical expertise: the experience and expertise of our 10-man produc...
Why Video?
Our brain responds more
effectively to audio visual
stimuli
Matthew Quinn - Digital Solutions Director -StreamUK
Why Video?
1 minute of video
is worth 1.8
million words!
Matthew Quinn - Digital Solutions Director -StreamUK
Why Video?
Video is 6x more
effective than
print & direct mail
Matthew Quinn - Digital Solutions Director -StreamUK
Why Video?
Video increases the
likelihood of a 1st page
Google ranking by 53%
Matthew Quinn - Digital Solutions Director -...
Why Video?
Double the length of time
people stay on your site
by using targeted video
Matthew Quinn - Digital Solutions Di...
Why Video?
144% more likely to add a
product to a cart having
watched a video
Matthew Quinn - Digital Solutions Director -...
Why Video?
80% of all internet users
watch online video
Matthew Quinn - Digital Solutions Director -StreamUK
Why Video?
Average internet user
watches 186 videos per
month
Matthew Quinn - Digital Solutions Director -StreamUK
Why Video?
In 2017 69% of all
internet traffic will be
video
Matthew Quinn - Digital Solutions Director -StreamUK
Why Video in Sports?
Sports organisations are
rights owners, video is an
asset to be exploited like
any other
Matthew Quin...
Why Video in Sports?
Fans expect to be able to
access content from
official channels
Matthew Quinn - Digital Solutions Dir...
Why Video in Sports?
Entertainment industry
Matthew Quinn - Digital Solutions Director -StreamUK
Why Video in Sports?
Video is an amazing
opportunity to engage
with a fan base and help
build the relationship
Matthew Qui...
The State of the Market
Centralised League/Federation Model
SVOD service, YouTube channels
Matthew Quinn - Digital Solutio...
Clubs providing SVOD services independently
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Accessing a fract...
Clubs providing freemium video
Usually pre-roll adverts
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Adver...
Clubs providing free video
Usually for some basic information about you
Matthew Quinn - Digital Solutions Director -Stream...
What I think they should be doing!
Free video – sponsored by a club partner/sponsor
Matthew Quinn - Digital Solutions Dire...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
How do we grow it?
Why are we doing it?
What is it?...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
STRATEGY
Define the product/service
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Build your team
Identify requirements - Editorial
-...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Build your tech
Identify requirements - Website/CMS...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Make technology work for you
Media Workflow
- Camer...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Typical VOD Video Workflow
Film Edit Export/encode
...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Typical VOD Video Workflow
Film Edit Export/encode
...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Optimised VOD Video Workflow
Film
Log &
Transfer
MA...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Optimised VOD Video Workflow
Film
Log &
Transfer
MA...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Why use live video?
Global audience reach
More cost...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Live Video Workflow – self service
Video
Source
Pri...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Live Video Workflow – managed service
Video
Source
...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Technology is important
Ultimately a content offeri...
Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Core Media Offering
Digital Media Dept
Internal
Com...
Matthew Quinn - Digital Solutions Director -StreamUK
The Future
Big sports organisations becoming brands
Competition will ...
Matthew Quinn - Digital Solutions Director -StreamUK
The Future
What can StreamUK do to help?
Media Platform
Branded Players Social Media Interaction
Asset Management
Matthew Quinn - Digital Solutions Director -Strea...
Comprehensive analytics
Multiple device support Advanced advertising tools
Matthew Quinn - Digital Solutions Director -Str...
DMS
API for
CMS Integration
Matthew Quinn - Digital Solutions Director -StreamUK
Media Platform
Syndicate
coming soon
Matthew Quinn - Digital Solutions Director -StreamUK
Media Platform
Matthew Quinn - Digital Solutions Director -StreamUK
Last few things
- Stay modern, keep up with technology but don’t be a...
Matthew Quinn - Digital Solutions Director -StreamUK
Thanks
@matthewaquinn
matthew.quinn@streamuk.com
www.streamuk.com
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Transcript of "Stream UK - Matthew Quinn, Digital Solutions Director"

  1. 1. Matthew Quinn - Digital Solutions Director -StreamUK Matthew Quinn Digital Solutions Director StreamUK
  2. 2. - Started streaming in 1999 - Joined LFC 2001 Helped to grow the most successful FC video subscription in the world Streamed the 1st full Premiership game ever online Recognised for best practices in digital video by FC Business Streamed over 700 live events 250,000 hours of simulcast content (LFCTV) 80 million videos delivered When video was 160x120 pixels! Matthew Quinn - Digital Solutions Director -StreamUK
  3. 3. - Joined StreamUK in 2011 Grew sports client base 300% Partnered with industry leading design agencies Partnered with modern broadcast solutions providers Voted 22nd most influential person in UK VOD industry – www.vodprofessional.com In the 2013/14 season in sports StreamUK have: - Undertaken over 200 public facing live streams - Delivered more than 9 millions videos - 8 Google Hangouts Matthew Quinn - Digital Solutions Director -StreamUK - Now streaming 80 live games a month (non public facing)
  4. 4. StreamUK - Established 2001 Webcasting - Unrivalled technical expertise: the experience and expertise of our 10-man production team relied upon by a client list that includes Google, Microsoft, Yahoo!, Johnson & Johnson and Capita MediaPlatform - Handling all aspects of online video: Offering content management, creation, interaction and collaboration, Stream MediaPlatform gives you the power to integrate interactive rich media features into your site. Stream Connect - Webcasting made easy: a complete webcast administration tool that allows you to administer a webcast programme yourself. Following your broadcasts it will automatically build a structured and searchable archive for future delivery. Media Hub - Fixing your video workflow: ingest, curation and distribution of large amounts of content. It includes sophisticated image and video verification tools to allow large amounts of content to be rapidly appraised. Matthew Quinn - Digital Solutions Director -StreamUK
  5. 5. Why Video? Our brain responds more effectively to audio visual stimuli Matthew Quinn - Digital Solutions Director -StreamUK
  6. 6. Why Video? 1 minute of video is worth 1.8 million words! Matthew Quinn - Digital Solutions Director -StreamUK
  7. 7. Why Video? Video is 6x more effective than print & direct mail Matthew Quinn - Digital Solutions Director -StreamUK
  8. 8. Why Video? Video increases the likelihood of a 1st page Google ranking by 53% Matthew Quinn - Digital Solutions Director -StreamUK
  9. 9. Why Video? Double the length of time people stay on your site by using targeted video Matthew Quinn - Digital Solutions Director -StreamUK
  10. 10. Why Video? 144% more likely to add a product to a cart having watched a video Matthew Quinn - Digital Solutions Director -StreamUK
  11. 11. Why Video? 80% of all internet users watch online video Matthew Quinn - Digital Solutions Director -StreamUK
  12. 12. Why Video? Average internet user watches 186 videos per month Matthew Quinn - Digital Solutions Director -StreamUK
  13. 13. Why Video? In 2017 69% of all internet traffic will be video Matthew Quinn - Digital Solutions Director -StreamUK
  14. 14. Why Video in Sports? Sports organisations are rights owners, video is an asset to be exploited like any other Matthew Quinn - Digital Solutions Director -StreamUK
  15. 15. Why Video in Sports? Fans expect to be able to access content from official channels Matthew Quinn - Digital Solutions Director -StreamUK
  16. 16. Why Video in Sports? Entertainment industry Matthew Quinn - Digital Solutions Director -StreamUK
  17. 17. Why Video in Sports? Video is an amazing opportunity to engage with a fan base and help build the relationship Matthew Quinn - Digital Solutions Director -StreamUK
  18. 18. The State of the Market Centralised League/Federation Model SVOD service, YouTube channels Matthew Quinn - Digital Solutions Director -StreamUK Cons: - Enforces a single model for all - Highlights, commentary can be generic - Homogenous websites out of touch with brand - Technology need big planning, as such tech can date - Limits innovation - Cannibalisation Pros: - Combined strength driving the model to generate revenue for all clubs - Cost effective for highlights, commentary - Smaller staff count required - Shares the wealth
  19. 19. Clubs providing SVOD services independently Matthew Quinn - Digital Solutions Director -StreamUK Cons: - Accessing a fraction of the fan base - Difficult to move away from SVOD - Requires continuous strategy - Cannibalisation - Growing competition Pros: - Generates income - Content tailored to reflect the brand - More adaptable staff/team - Attractive pre-season possibilities - React to trends and technology The State of the Market
  20. 20. Clubs providing freemium video Usually pre-roll adverts Matthew Quinn - Digital Solutions Director -StreamUK Cons: - Adverts are just annoying - Difficult to move back to SVOD - Exclusions limit ad potential Pros: - Accessible by the entire fan base - Can generate revenue /cover costs - Content tailored to reflect the brand - More adaptable staff/team - Retain ability to monetise some content - React to trends and technology The State of the Market
  21. 21. Clubs providing free video Usually for some basic information about you Matthew Quinn - Digital Solutions Director -StreamUK Cons: - Department that runs at a cost - Difficult to move back to SVOD Pros: - Accessible by the entire fan base FOR FREE!!!! - Content tailored to reflect the brand - More adaptable staff/team - Retain ability to monetise some content - React to trends and technology The State of the Market
  22. 22. What I think they should be doing! Free video – sponsored by a club partner/sponsor Matthew Quinn - Digital Solutions Director -StreamUK - Creates new and engaging itinerary - Strengthens existing partner relations Cons: - Difficult to move back to SVOD - Agendas may clash, no longer a pure club service - Sustainability risk Pros: - Accessible by the entire fan base FOR FREE!!!! - Generates predictable revenue - Content tailored to reflect the brand/s - More adaptable staff/team - Retain ability to monetise some content - React to trends and technology The State of the Market
  23. 23. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video How do we grow it? Why are we doing it? What is it? How do we achieve it? How do we measure it? Define the product/service
  24. 24. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video STRATEGY Define the product/service
  25. 25. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Build your team Identify requirements - Editorial - Production - Developers/Designers - Social Media - Project Managers - Commercial
  26. 26. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Build your tech Identify requirements - Website/CMS - Media Production - Video Platform - Social Media Tools
  27. 27. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Make technology work for you Media Workflow - Cameras - Editing - Storage/MAM - Scalability - Live? CMS - Extensible - Customisable Video Platform - Integrated - Customisable - Syndication - Monetisation - Future proof
  28. 28. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Typical VOD Video Workflow Film Edit Export/encode Official site YouTube Partner FTP Upload Add metadata & publish Add metadata & publish Add metadata & publish Hard drives on a shelf App Add metadata & publish No central media archive is counter productive for any future changes
  29. 29. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Typical VOD Video Workflow Film Edit Export/encode Official site YouTube Partner FTP Upload Add metadata & publish Add metadata & publish Add metadata & publish Hard drives on a shelf App Add metadata & publish Videos on a hard drive on a shelf are risk, not searchable and not tied to metadata Multiple uploads take time away from content production No central media archive is counter productive for any future changes
  30. 30. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Optimised VOD Video Workflow Film Log & Transfer MAM Metadata Edit Export/encode/ upload Transcode Create CMS asset Add metadata & set publication rules Publish to official site OVP Asset Publish to YouTube Syndicate to partner Production OVP Publication Feed for apps
  31. 31. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Optimised VOD Video Workflow Film Log & Transfer MAM Metadata Edit Export/encode/ upload Transcode Create CMS asset Add metadata & set publication rules Publish to official site OVP Asset Publish to YouTube Syndicate to partner Production OVP Publication Feed for apps All production material centralised on MAM, redundant, searchable, usable asset Create once, distribute everywhere – more time to make more content Centralised web assets for future proofing, new formats, HD, OVP migration
  32. 32. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Why use live video? Global audience reach More cost effective than traditional broadcast Creates an urgent event, congregates fans Revenue opportunity Keeps you ahead of the competition
  33. 33. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Live Video Workflow – self service Video Source Primary Encoder Secondary Encoder Transcode Re-wrap CDN Supported Service
  34. 34. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Live Video Workflow – managed service Video Source Primary Encoder Secondary Encoder CDN Supported Service
  35. 35. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Technology is important Ultimately a content offering Usability massively important “However beautiful the strategy, you should occasionally look at the results.” Winston Churchill
  36. 36. Matthew Quinn - Digital Solutions Director -StreamUK Your Online Video Core Media Offering Digital Media Dept Internal Comms Press Office Marketing Sports Science/ coaching Partnerships CRM
  37. 37. Matthew Quinn - Digital Solutions Director -StreamUK The Future Big sports organisations becoming brands Competition will increase Use video to strengthen fan relationship Data integration, second screen, social media Personalised experiences
  38. 38. Matthew Quinn - Digital Solutions Director -StreamUK The Future What can StreamUK do to help?
  39. 39. Media Platform Branded Players Social Media Interaction Asset Management Matthew Quinn - Digital Solutions Director -StreamUK
  40. 40. Comprehensive analytics Multiple device support Advanced advertising tools Matthew Quinn - Digital Solutions Director -StreamUK Media Platform
  41. 41. DMS API for CMS Integration Matthew Quinn - Digital Solutions Director -StreamUK Media Platform
  42. 42. Syndicate coming soon Matthew Quinn - Digital Solutions Director -StreamUK Media Platform
  43. 43. Matthew Quinn - Digital Solutions Director -StreamUK Last few things - Stay modern, keep up with technology but don’t be a slave to it - Constantly asses your strategy - Don’t rule out any left field ideas - Don’t be afraid to fail - Communications with staff, fans and stakeholders is key - Get out of the bubble once in a while – industry events provide different viewpoints and perspectives - Have fun doing it
  44. 44. Matthew Quinn - Digital Solutions Director -StreamUK Thanks @matthewaquinn matthew.quinn@streamuk.com www.streamuk.com

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