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Promoting Sport Presentation - Dec 2010
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Promoting Sport Presentation - Dec 2010

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Transcript

  • 1. Promoting Sport
    Social Media – New Opportunity or the Devil’s Work?
  • 2. Who Are We?
    Dan McLaren
    Social Media Manager – Carat Digital
    Founder & Writer – UK Sports Network
    Daren Forsyth
    Chief Marketing Officer – TAG I.D.
    Former Director of Innovation & New Media - Media Trust
  • 3.
  • 4.
    • Spreading word about your sport
    • 5. Build database
    • 6. Alter image
    • 7. Commercialisation
    And much more...
    Key Questions
    What are your organisations goals?
    And how can social media help?
  • 8. Doing Something Different
    1.8m views on YouTube!
  • 9. NBA – total reach on Facebook + Twitter = 54m+
  • 10. “It is your job as international players to promote the game and be the best you can for the game.
    And if we can use social networks, if that brings people closer to the game, brings people through the gates to play, then that’s what it is all about….”
  • 11.
  • 12. THREATS
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Why Would Anyone ‘Like’ A Governing Body?
  • 18.
  • 19.
  • 20. Why?
    Window into their world
    Spread word about your sport and raise profile
    Create content
    Sponsorship Opportunities
    Extend career
    First steps into media career
    Charity work
    Sell tickets
  • 21. How You Can Help
    Education / Training
    Competition prizes
    Link to their pages
    RT their messages
    Provide support
  • 22. Who Does It Well?

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