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deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
deltatre - Hugo Sharman, Director
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deltatre - Hugo Sharman, Director

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"The Digital Paralympics, from London to Sochi" …

"The Digital Paralympics, from London to Sochi"

The presentation will look at how London 2012 established Paralympic sport in the nations consciousness combining broadcast and digital and social media to maximum effect. The presentation will look at challenges, lessons learned and how Channel 4 subsequently delivered a successful Sochi Winter Paralympic Games.

Published in: Sports, Entertainment & Humor
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Transcript

  • 1. The Digital Paralympics: From London to Sochi Hugo Sharman @hugowls deltatre.com @deltatre
  • 2. Where we are
  • 3. What we do
  • 4. A brief history of the Paralympics 1960 - 400 athletes from 21 Nations (Rome, Italy) 1976 - First Paralympic Winter Games (Ornskoldsvik, Sweden) 2012 - 4,200 Athletes from 164 countries across 20 sports (London, G.B) 2014 - 700 Athletes from 45 countries across 5 sports (Sochi, Russia)
  • 5. U.K Paralympic coverage: TV vs Digital 0 50 100 150 200 250 300 350 400 Beijing 2008 Vancouver 2010 London 2012 Sochi 2014 150 350 00 50 150 1 14 TV Digital Hours
  • 6. A Paralympic Timeline
  • 7. Editorial Approach: A day in the life of a fan 6am 8am 10am 12p 2pm 4pm 6pm 8pm 10pm 12am TV Desktop Tablet Phone
  • 8. From London to Sochi
  • 9. Sochi 2014 - Challenges Managing audience expectation after 2012 Much lower audience interest Time difference Budget
  • 10. Innovation Live results Video delivery Explain the sports - #C4Curling Integrated editorial team
  • 11. Live Results
  • 12. Live & Catch Up Video
  • 13. Explain the sports - #C4Curling
  • 14. Resourcing
  • 15. Resourcing
  • 16. Resourcing
  • 17. Resourcing
  • 18. Resourcing
  • 19. Resourcing
  • 20. Next Stop Rio
  • 21. Thank ! www.deltatre.com @deltatre

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