Breaking Ball street

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Presentation from Matt Wilson of Ball Street on their Transfer Deadline Day live activities at Digital Sport London (run by UK Sports Network)

Published in: Technology, Sports
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Breaking Ball street

  1. 1. Believe that every league is a premier league
  2. 2. Believe that every league is a premier league
  3. 3. Believe that every league is a premier league Fans & brands are underserved
  4. 4. Believe that every league is a premier league Fans & brands are underserved
  5. 5. Believe that every league is a premier league Fans & brands are underserved Young company, experienced team
  6. 6. Put Ball Street on the map
  7. 7. Put Ball Street on the map Reach a new audience
  8. 8. Put Ball Street on the map Reach a new audience Challenge status quo
  9. 9. Put Ball Street on the map Reach a new audience Challenge status quo Alternative to what is out there
  10. 10. Live Ad insertion
  11. 11. Live Ad insertion Delivered live ads – like TV
  12. 12. Live Ad insertion Delivered live ads – like TV Breaks served in our control
  13. 13. Live Ad insertion Delivered live ads – like TV Breaks served in our control Blacklists & all things you’d expect
  14. 14. Results
  15. 15. Results 186k unique viewers
  16. 16. Results 186k unique viewers 15m concurrent peak
  17. 17. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach
  18. 18. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach 1000+ uses of our #
  19. 19. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach 1000+ uses of our # Live ad insertion
  20. 20. Summary
  21. 21. Summary Sport in 2013 is tough
  22. 22. Summary Sport in 2013 is tough Hard to succeed
  23. 23. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation
  24. 24. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation Distribution enables audience
  25. 25. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation Distribution enables audience Pure product

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