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Breaking Ball street
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Breaking Ball street

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Published

Presentation from Matt Wilson of Ball Street on their Transfer Deadline Day live activities at Digital Sport London (run by UK Sports Network)

Presentation from Matt Wilson of Ball Street on their Transfer Deadline Day live activities at Digital Sport London (run by UK Sports Network)

Published in Technology , Sports
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Transcript

  • 1. Believe that every league is a premier league
  • 2. Believe that every league is a premier league
  • 3. Believe that every league is a premier league Fans & brands are underserved
  • 4. Believe that every league is a premier league Fans & brands are underserved
  • 5. Believe that every league is a premier league Fans & brands are underserved Young company, experienced team
  • 6. Put Ball Street on the map
  • 7. Put Ball Street on the map Reach a new audience
  • 8. Put Ball Street on the map Reach a new audience Challenge status quo
  • 9. Put Ball Street on the map Reach a new audience Challenge status quo Alternative to what is out there
  • 10. Live Ad insertion
  • 11. Live Ad insertion Delivered live ads – like TV
  • 12. Live Ad insertion Delivered live ads – like TV Breaks served in our control
  • 13. Live Ad insertion Delivered live ads – like TV Breaks served in our control Blacklists & all things you’d expect
  • 14. Results
  • 15. Results 186k unique viewers
  • 16. Results 186k unique viewers 15m concurrent peak
  • 17. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach
  • 18. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach 1000+ uses of our #
  • 19. Results 186k unique viewers 15m concurrent peak 7.1m twitter reach 1000+ uses of our # Live ad insertion
  • 20. Summary
  • 21. Summary Sport in 2013 is tough
  • 22. Summary Sport in 2013 is tough Hard to succeed
  • 23. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation
  • 24. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation Distribution enables audience
  • 25. Summary Sport in 2013 is tough Hard to succeed Technology enables innovation Distribution enables audience Pure product