The Recruitment Industry                   Conference                7 November 2012                   #RECNET            ...
Why Alan?     • Over 25 years experience in recruitment and in the start-up and expansion of high       technology busines...
Why Martin?     ★    Highly experienced recruitment professional with extensive experience of talent          attraction, ...
What Do You Think?                          Agencies:            Are you failing because you do not                 unders...
What is Employment Brand?   • How an organisation markets what it has to offer to     potential and existing employees   •...
Re-Employment BrandAbtech Partnership
Abtech Partnership
Who Is In Control Of Your Brand?          Edwin’s Lament = Bad Employer Brand    •    I’ve got a simple idea    •    Why d...
End To End Employment Branding       • Employment brand is defined by the candidate and employee experience       • Develop...
Implementing And Applying The Results       • Deliver a consistent candidate and employee journey       • From initial att...
Managing Communications       • How does the emerging phenomena of social networking sites and         communications tool...
THANK YOU!!                        Let’s TalkAbtech Partnership
Contact                     Contact Information:                     alan@RCEuro.com                     alan@abtechpartne...
Contact Martin         ★   Martin Dangerfield         ★   Tel: +44 7875 021005         ★   martin_dangerfield@symantec.com  ...
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Agencies: Are you failing because you do not value you client's employment brand? Alan Whitford and Martin Dangerfield

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Presented by Alan Whitford and Martin Dangerfield at the UK Recruiter Recruitment Industry Conference in November 2012

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Agencies: Are you failing because you do not value you client's employment brand? Alan Whitford and Martin Dangerfield

  1. 1. The Recruitment Industry Conference 7 November 2012 #RECNET Alan Whitford - Abtech Partnership Martin Dangerfield - Symantec UKAbtech Partnership
  2. 2. Why Alan? • Over 25 years experience in recruitment and in the start-up and expansion of high technology businesses in Europe • Provide strategic and practical insights to the automation and web-enablement of Human Resource and Recruitment Process activities throughout Europe • Clients include Times 500 companies and software and services vendors in the Human Resources and e-commerce arenas • Founder of RCEURO, web portal for the European recruitment industry • Published in a number of on-line and off-line media covering technical and strategic issues around HR, technology, social media and business • Lead training programmes on the use of social media and networking tools • Founding board member of HR-XML Consortium European Chapter • Chair of the highly successful Social Recruitment Conference serieAbtech Partnership
  3. 3. Why Martin? ★ Highly experienced recruitment professional with extensive experience of talent attraction, people and business management within the IT, Outsourcing and technology markets. ★ An industry wide reputation for thought leadership, best practice, service innovation and creation of client led recruitment services ★ Martin embraces a technology based approach utilizing the latest in candidate assessment tools and psychometric profiling techniques. ★ Currently managing a pan-EMEA recruitment team operating in 28 countries ★ Martin is involved with brand development, operational effectiveness and the candidate experience ★ Martin is an avid blogger combining views on the recruitment industry with life experiences. ★ When not in the office, delivering recruitment strategy or public speaking he can be found on a trainAbtech Partnership
  4. 4. What Do You Think? Agencies: Are you failing because you do not understand your client’s employment brand?Abtech Partnership
  5. 5. What is Employment Brand? • How an organisation markets what it has to offer to potential and existing employees • A set of attributes and qualities, often intangible, that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform best in its culture • A strong employer brand should connect an organisation’s values, people strategy and HR policies and link to the company brand • Source: CIPD Guide on Employer BrandingAbtech Partnership
  6. 6. Re-Employment BrandAbtech Partnership
  7. 7. Abtech Partnership
  8. 8. Who Is In Control Of Your Brand? Edwin’s Lament = Bad Employer Brand • I’ve got a simple idea • Why doesn’t the recruiter (agency) just inform the candidate when a prospective employer rejects their application? • I’d like to hear from recruiters when my application is rejected - so I know which job prospects are still active - and which are dead • I could learn - to be more successful going forward • What went wrong? • How do I improve? • Maybe I finished 12th in a field of 10 - but there is another round coming in the future? • What did the Employer really think of me? • What do I really think about the employer?Abtech Partnership
  9. 9. End To End Employment Branding • Employment brand is defined by the candidate and employee experience • Develop a true employment value proposition • Deliver the complete brand experience • Attraction • Selection • Onboarding • Career Progression • Leaving • ReturningAbtech Partnership
  10. 10. Implementing And Applying The Results • Deliver a consistent candidate and employee journey • From initial attraction, engagement to induction, on-boarding and career development • Develop referral culture • Make sure that the ‘boomerangs’ are includedAbtech Partnership
  11. 11. Managing Communications • How does the emerging phenomena of social networking sites and communications tools such as LinkedIn, FaceBook and Twitter change the way we stay in touch with colleagues, business targets and possible employers? • Do we have to communicate differently with the five generations in the workplace? • What affect do new mobile technologies such as the iPhone and apps have on the way that we all consume and share information? • And finally, what the heck are ‘They’ Saying about you?Abtech Partnership
  12. 12. THANK YOU!! Let’s TalkAbtech Partnership
  13. 13. Contact Contact Information: alan@RCEuro.com alan@abtechpartnership.com Tel: +44 (0)7971 864620 Twitter: @alanwhitford @rceuro Site: www.RCEuro.com Founder: Alan WhitfordAbtech Partnership
  14. 14. Contact Martin ★ Martin Dangerfield ★ Tel: +44 7875 021005 ★ martin_dangerfield@symantec.com ★ www.martindangerfield.com ★ Twitter: @mdangerfieldAbtech Partnership
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