Social Media, Technology, and Tenant EngagementSHSC & uknowa@SHSC @uknowa #ONPHA
How many of you...
Topics• What is social media?• Why should we care?• How can we use it  effectively?  • Business  • Organizations
uknowa goodcontractor?• Who I am  • carlo@uknowa.com  • @uknowa• Our product  • www.uknowa.com• Helping our contractors• H...
Text
Merriam-Webster: Forms of electronic communication(as Web sites for social networking and microblogging)   through which u...
The Big Picture   More than just FB/Twitter.
Is it a Fad?               • Fulfilling the ‘community’ need               • In 3 years...               • AOL?            ...
Who cares?•The ‘Twitter’ Joke•Business Uses  •Thought expression  •Spreading Information  •Networking  •Personal Branding•...
Out of Nowhere?   Years to mass adoption
The Social Media Crisis   Danger & Opportunity
Why should we care?• News• Politics• Movements• Babies?
The Next Generation   ... is a bit different.
Today’s Customer is• Connected  • Internet and Mobile• Search + Trust  • Online Search (>75%)  • Review Trust• Expecting.....
ReputationManagmement• Word of Mouth 2.0• Coca-Cola + Mentos = ?• You no longer own your  brand!• This is a good thing...
How do we do this?• Business/Org ROI  • Increase revenue  • Increase efficiency  • Decrease costs• Things to try• How to me...
Tools of Engagement• Networking  • Facebook, LinkedIn, Twitter• News and Events  • Twitter, Google Reader,    Pulse/Flipbo...
Measure• Surveys  • SurveyMonkey, Facebook• Quick Questions  • KISSinsights, GetSatisfaction• Full Feedback  • uknowa, You...
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Social Media, Technology, and Tenant Engagement

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uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.

Published in: Technology, Business
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Social Media, Technology, and Tenant Engagement

  1. 1. Social Media, Technology, and Tenant EngagementSHSC & uknowa@SHSC @uknowa #ONPHA
  2. 2. How many of you...
  3. 3. Topics• What is social media?• Why should we care?• How can we use it effectively? • Business • Organizations
  4. 4. uknowa goodcontractor?• Who I am • carlo@uknowa.com • @uknowa• Our product • www.uknowa.com• Helping our contractors• Helping our community
  5. 5. Text
  6. 6. Merriam-Webster: Forms of electronic communication(as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) Urban Dictionary: Participatory online media thatutilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants.
  7. 7. The Big Picture More than just FB/Twitter.
  8. 8. Is it a Fad? • Fulfilling the ‘community’ need • In 3 years... • AOL? • “Information indigestion”
  9. 9. Who cares?•The ‘Twitter’ Joke•Business Uses •Thought expression •Spreading Information •Networking •Personal Branding•How about... work?
  10. 10. Out of Nowhere? Years to mass adoption
  11. 11. The Social Media Crisis Danger & Opportunity
  12. 12. Why should we care?• News• Politics• Movements• Babies?
  13. 13. The Next Generation ... is a bit different.
  14. 14. Today’s Customer is• Connected • Internet and Mobile• Search + Trust • Online Search (>75%) • Review Trust• Expecting... • Voice! • Response!
  15. 15. ReputationManagmement• Word of Mouth 2.0• Coca-Cola + Mentos = ?• You no longer own your brand!• This is a good thing...
  16. 16. How do we do this?• Business/Org ROI • Increase revenue • Increase efficiency • Decrease costs• Things to try• How to measure
  17. 17. Tools of Engagement• Networking • Facebook, LinkedIn, Twitter• News and Events • Twitter, Google Reader, Pulse/Flipbook/Feedly• Monitoring • Google Alerts, Hootsuite• Meetups and Organize • Meetup, Eventbrite• Customer Service • GetSatisfaction
  18. 18. Measure• Surveys • SurveyMonkey, Facebook• Quick Questions • KISSinsights, GetSatisfaction• Full Feedback • uknowa, YourSay
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