The Internet - What to do next

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A presentation originally delivered at the "Friday 13th - Be on the Marketing Ladder, Not Under IT!" marketing seminar. Presented by Toby Parkins, UKNetWeb

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • The Internet - What to do next

    1. 1. Toby Parkins Newquay - Fri 13 th November 2009 The Internet
    2. 2. The Internet <ul><li>Indicators and trends </li></ul><ul><li>How important is it? </li></ul><ul><li>What should I do? </li></ul><ul><li>SEO – SMM – Web </li></ul>
    3. 3. The Internet - Indicators and trends <ul><li>33% of shoppers in the UK shop a lot more online since the beginning of the recession </li></ul><ul><li>30 th March 2009 compared to 6months previously – Media and Marketing (mandmglobal.com) </li></ul>
    4. 4. The Internet - Indicators and trends <ul><li>Online spending in the UK grew 25% to £18.4 bn in 2008, outperforming the 2.1% increase in total retail </li></ul><ul><li>Verdict Research – May 2009 </li></ul>
    5. 5. The Internet - Indicators and trends <ul><li>Year on Year from the 2007 to 2008 Christmas Sales period, online sales increased by 31% while in-store sales decreased by 1.3% </li></ul><ul><li>A two thirds of our ecommerce sites demonstrated a sales increase of between 100% and 400% </li></ul><ul><li>Retail Week – January 2009 </li></ul>
    6. 6. The Internet - Indicators and trends <ul><li>34% of Brits spend a whole day trying to find the best holiday deal online. </li></ul><ul><li>Greenbee.com survey, January 2009 </li></ul>
    7. 7. The Internet - Indicators and trends <ul><li>Despite the recession, UK online shoppers had spent an average of £10 more per site visit in April 2009 than this time a year ago. (April 08 to April 09) </li></ul><ul><li>New Media Age January 2009 </li></ul>
    8. 8. The Internet - Indicators and trends <ul><li>The percentage of Internet users in the UK is rising, up from 66% in 2007, to 71% of the entire population online in 2008. </li></ul><ul><li>IAB/PwC, April 2009 </li></ul>
    9. 9. The Internet - Indicators and trends <ul><li>73% of the UK population is now online. </li></ul><ul><li>Netview UK, May 2009 </li></ul>
    10. 10. The Internet - Indicators and trends <ul><li>According to ZenithOptimedia's latest ad spend forecast (April 2009), global ad spend will decline by 6.9% in 2009. The US and Western Europe will be the worst hit, with 2009 declines in spend of 8.3% and 6.7% respectively. </li></ul><ul><li>US 2008 - $181Billion 2009 - $163Billion </li></ul><ul><li>W.Europe 2008 - $118Billion 2009 - $108Billion </li></ul><ul><li>ZenithOptimedia, March 2009. </li></ul>
    11. 11. The Internet – How important is it? <ul><li>Advertisers agree the Internet is increasing in it’s importance </li></ul><ul><li>Businesses are still using traditional media </li></ul><ul><li>Don’t throw the baby out with the bathwater </li></ul><ul><li>So how are businesses globally using media? </li></ul>
    12. 12. The Internet – How important is it? <ul><li> Global advertising expenditure in millions dollars </li></ul><ul><li> Source: Zenith Optimedia Group – 14 th April 2009 </li></ul>2008 2009 Newspapers 121,636 107,005 Magazines 55,136 49,046 TV & Radio 220,638 206,779 Internet 49,994 54,298 Other 33,816 31,612
    13. 13. The Internet – What should I do? <ul><li>Consider how you are currently advertising and marketing </li></ul><ul><li>Ensure that you are correctly measuring enquiries, sales and their sources </li></ul><ul><li>Continue to evaluate your advertising and marketing balance </li></ul><ul><li>Do monitor and look for new advertising and marketing methods and media </li></ul>
    14. 14. The Internet – SEO SMM Web? <ul><li>People’s behavior on the Internet is changing </li></ul><ul><li>There are always new features on websites </li></ul><ul><li>360 or 3D rotating imagery </li></ul><ul><li>Blogs,real time content and UGC </li></ul><ul><li>Video </li></ul><ul><li>Social Media elements </li></ul><ul><li>“ Search for uknetweb” </li></ul>
    15. 16. The Internet <ul><li>Ecommerce online shops </li></ul><ul><li>Internet Innovation </li></ul><ul><li>Websites that work </li></ul><ul><li>[email_address] </li></ul><ul><li>@tobyparkins </li></ul><ul><li>01872 555933 </li></ul><ul><li>www.uknetweb.com </li></ul><ul><li>www.slideshare.net/uknetweb </li></ul>

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