The Internet - What to do next
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The Internet - What to do next

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A presentation originally delivered at the "Friday 13th - Be on the Marketing Ladder, Not Under IT!" marketing seminar. Presented by Toby Parkins, UKNetWeb

A presentation originally delivered at the "Friday 13th - Be on the Marketing Ladder, Not Under IT!" marketing seminar. Presented by Toby Parkins, UKNetWeb

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  • What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.

The Internet - What to do next The Internet - What to do next Presentation Transcript

  • Toby Parkins Newquay - Fri 13 th November 2009 The Internet
  • The Internet
    • Indicators and trends
    • How important is it?
    • What should I do?
    • SEO – SMM – Web
  • The Internet - Indicators and trends
    • 33% of shoppers in the UK shop a lot more online since the beginning of the recession
    • 30 th March 2009 compared to 6months previously – Media and Marketing (mandmglobal.com)
  • The Internet - Indicators and trends
    • Online spending in the UK grew 25% to £18.4 bn in 2008, outperforming the 2.1% increase in total retail
    • Verdict Research – May 2009
  • The Internet - Indicators and trends
    • Year on Year from the 2007 to 2008 Christmas Sales period, online sales increased by 31% while in-store sales decreased by 1.3%
    • A two thirds of our ecommerce sites demonstrated a sales increase of between 100% and 400%
    • Retail Week – January 2009
  • The Internet - Indicators and trends
    • 34% of Brits spend a whole day trying to find the best holiday deal online.
    • Greenbee.com survey, January 2009
  • The Internet - Indicators and trends
    • Despite the recession, UK online shoppers had spent an average of £10 more per site visit in April 2009 than this time a year ago. (April 08 to April 09)
    • New Media Age January 2009
  • The Internet - Indicators and trends
    • The percentage of Internet users in the UK is rising, up from 66% in 2007, to 71% of the entire population online in 2008.
    • IAB/PwC, April 2009
  • The Internet - Indicators and trends
    • 73% of the UK population is now online.
    • Netview UK, May 2009
  • The Internet - Indicators and trends
    • According to ZenithOptimedia's latest ad spend forecast (April 2009), global ad spend will decline by 6.9% in 2009. The US and Western Europe will be the worst hit, with 2009 declines in spend of 8.3% and 6.7% respectively.
    • US 2008 - $181Billion 2009 - $163Billion
    • W.Europe 2008 - $118Billion 2009 - $108Billion
    • ZenithOptimedia, March 2009.
  • The Internet – How important is it?
    • Advertisers agree the Internet is increasing in it’s importance
    • Businesses are still using traditional media
    • Don’t throw the baby out with the bathwater
    • So how are businesses globally using media?
  • The Internet – How important is it?
    • Global advertising expenditure in millions dollars
    • Source: Zenith Optimedia Group – 14 th April 2009
    2008 2009 Newspapers 121,636 107,005 Magazines 55,136 49,046 TV & Radio 220,638 206,779 Internet 49,994 54,298 Other 33,816 31,612
  • The Internet – What should I do?
    • Consider how you are currently advertising and marketing
    • Ensure that you are correctly measuring enquiries, sales and their sources
    • Continue to evaluate your advertising and marketing balance
    • Do monitor and look for new advertising and marketing methods and media
  • The Internet – SEO SMM Web?
    • People’s behavior on the Internet is changing
    • There are always new features on websites
    • 360 or 3D rotating imagery
    • Blogs,real time content and UGC
    • Video
    • Social Media elements
    • “ Search for uknetweb”
  •  
  • The Internet
    • Ecommerce online shops
    • Internet Innovation
    • Websites that work
    • [email_address]
    • @tobyparkins
    • 01872 555933
    • www.uknetweb.com
    • www.slideshare.net/uknetweb