Social Media Taster Webinar 27 th  January 2010  1pmBST - 8amEDT - 7amMDT Welcome 1 Introduction 2 Social media for busine...
Social Media Taster Webinar 2. Making more of your website Toby Parkins UKNetWeb Limited
Making more of your website <ul><li>What can be done? </li></ul><ul><li>What’s the benefit of that? </li></ul><ul><li>Who’...
What can be done? <ul><li>User Generated Content </li></ul><ul><li>Integrated Blogs / Microblogs </li></ul><ul><li>Live Ch...
Live Chat
Live Chat
Sharing Functionality
Sharing Functionality
Sharing Functionality
Social Connections <ul><li>Share product purchasing decisions </li></ul>
Social Connections
Social Connections
Social Connections
Content Libraries
What’s the benefit of that? <ul><li>Increases website ‘Stickiness’  </li></ul><ul><li>Helps customers make informed choice...
Making the most of your resources <ul><li>Streamline processes </li></ul><ul><li>Make the most of technology </li></ul><ul...
Who’s doing it? <ul><li>Business Cornwall </li></ul><ul><li>SAS </li></ul><ul><li>Nokia </li></ul>
 
 
 
Where do I start? - Actions <ul><li>Set up the following for your business: </li></ul><ul><li>A Facebook Page </li></ul><u...
Making the most of your resources - Tips <ul><li>Incorporate a Blog in your website </li></ul><ul><li>Utilise RSS Feeds </...
Social Media for Business – More info <ul><li>Visit the UKNetWeb Blog http://www.uknetweb.com </li></ul><ul><li>Connect wi...
Social Media for Business Services <ul><li>Social Media Workshops (Team or Individual) </li></ul><ul><li>Strategies / Acti...
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Social Media Taster Webinar

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Social Media for Business webinar Powerpoint slides from 27th January. Covering how to get the most from your website with some examples.

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Social Media Taster Webinar

    1. 1. Social Media Taster Webinar 27 th January 2010 1pmBST - 8amEDT - 7amMDT Welcome 1 Introduction 2 Social media for business – Aren Grimshaw 3 Questions 4 Making the most of your website 5 Questions Feel free to use chat to ask questions or answer any questions
    2. 2. Social Media Taster Webinar 2. Making more of your website Toby Parkins UKNetWeb Limited
    3. 3. Making more of your website <ul><li>What can be done? </li></ul><ul><li>What’s the benefit of that? </li></ul><ul><li>Who’s doing it? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Making the most of your resources </li></ul>
    4. 4. What can be done? <ul><li>User Generated Content </li></ul><ul><li>Integrated Blogs / Microblogs </li></ul><ul><li>Live Chat / Virtual Assistance </li></ul><ul><li>Sharing Functionality </li></ul><ul><li>Social Connections </li></ul><ul><li>Content Libraries </li></ul><ul><li>Passive Marketing </li></ul><ul><li>Customisation and Integration </li></ul>
    5. 5. Live Chat
    6. 6. Live Chat
    7. 7. Sharing Functionality
    8. 8. Sharing Functionality
    9. 9. Sharing Functionality
    10. 10. Social Connections <ul><li>Share product purchasing decisions </li></ul>
    11. 11. Social Connections
    12. 12. Social Connections
    13. 13. Social Connections
    14. 14. Content Libraries
    15. 15. What’s the benefit of that? <ul><li>Increases website ‘Stickiness’ </li></ul><ul><li>Helps customers make informed choices </li></ul><ul><li>Drives Word of Mouth recommendation / referral </li></ul><ul><li>Builds credibility </li></ul><ul><li>More ‘Shop Windows’ </li></ul><ul><li>Increases site traffic </li></ul><ul><li>Increases ROI </li></ul>
    16. 16. Making the most of your resources <ul><li>Streamline processes </li></ul><ul><li>Make the most of technology </li></ul><ul><li>The power of communities </li></ul><ul><li>Reuse information </li></ul>
    17. 17. Who’s doing it? <ul><li>Business Cornwall </li></ul><ul><li>SAS </li></ul><ul><li>Nokia </li></ul>
    18. 21. Where do I start? - Actions <ul><li>Set up the following for your business: </li></ul><ul><li>A Facebook Page </li></ul><ul><li>A Wordpress Blog </li></ul>
    19. 22. Making the most of your resources - Tips <ul><li>Incorporate a Blog in your website </li></ul><ul><li>Utilise RSS Feeds </li></ul><ul><li>Feed content into other spaces </li></ul><ul><li>Link spaces together </li></ul><ul><li>Let your customers help you </li></ul><ul><li>Work with your developer </li></ul>
    20. 23. Social Media for Business – More info <ul><li>Visit the UKNetWeb Blog http://www.uknetweb.com </li></ul><ul><li>Connect with me on Facebook, LinkedIn and Twitter </li></ul><ul><li>Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm </li></ul>
    21. 24. Social Media for Business Services <ul><li>Social Media Workshops (Team or Individual) </li></ul><ul><li>Strategies / Action Plans for Business </li></ul><ul><li>Coaching and Training </li></ul><ul><li>Web Design and Development Services </li></ul><ul><li>Customisation and Integration </li></ul>
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