Social Media Taster Course   1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
1. An Overview of Social Media <ul><li>What can Social Media do for you? </li></ul><ul><li>What is Social Media? </li></ul...
What can Social Media do for you? <ul><li>Social Media can help businesses in the following areas: </li></ul><ul><li>Sales...
What is Social Media? <ul><li>Social Media is an umbrella term that defines the various activities that integrate technolo...
What is Social Media – Different Platforms <ul><li>Blogs, Micro-Blogs and V-Logs </li></ul><ul><li>Social Networks </li></...
How big is Social Media? <ul><li>Facebook has 175m active users </li></ul><ul><li>3bn+ minutes are spent on Facebook every...
Social Media – Some Demographics <ul><li>Fastest growing user group on Facebook is 35+ </li></ul><ul><li>The average age o...
Who is using it? <ul><li>Small to Medium Enterprises </li></ul><ul><li>Bigger Businesses </li></ul><ul><li>Global Corporat...
Who is using it? <ul><li>Locally </li></ul><ul><li>Business Cornwall </li></ul><ul><li>St.Austell Brewery (Tribute Ale) </...
2. Social Media Marketing <ul><li>What is Social Media Marketing? </li></ul><ul><li>How do I identify my community? </li><...
What is Social Media Marketing? <ul><li>Social Media Marketing  </li></ul><ul><li>is an engagement with online  communitie...
Where do I start? - Process <ul><li>Research </li></ul><ul><li>Plan </li></ul><ul><li>Test </li></ul><ul><li>Measure </li>...
How do I identify my community?  <ul><li>Who are your target market? </li></ul><ul><li>Do they share any interests? </li><...
How do I identify my community? - Resources <ul><li>http://www.delicious.com </li></ul><ul><li>http://blogsearch.google.co...
Where do I start? – Actions <ul><li>Set Up Accounts with the following services: </li></ul><ul><li>Facebook  </li></ul><ul...
Where do I start? - Resources <ul><li>http://www.facebook.com </li></ul><ul><li>http://www.linkedin.com </li></ul><ul><li>...
Examples – My Profiles <ul><li>http://www.facebook.com/people/Aren-Grimshaw/668207736 </li></ul><ul><li>http://www.linkedi...
Where do I start? - Tips <ul><li>Find your existing connections </li></ul><ul><li>Observe the competition </li></ul><ul><l...
What are people saying about me or my business? <ul><li>Conversations take place whether you take part or not </li></ul><u...
What are people saying about me or my business? - Resources <ul><li>Google Alerts http://www.google.com/alerts/ </li></ul>...
Case Study – Compare the Meerkat
 
 
Case Study – Compare the Meerkat <ul><li>Fully integrated media campaign </li></ul><ul><li>Facebook Fan Pages and Groups <...
Case Study – Compare the Meerkat <ul><li>Around 320,000 fans of the Facebook ‘Aleksandr Orlov – Founder of Compare the Mee...
Does it make any money? <ul><li>The Twestival  1msg – 4 weeks – 202 events  $250,000+ raised for charity </li></ul><ul><li...
Does it make any money? <ul><li>Measuring return on investment (ROI) from your activities can be difficult </li></ul><ul><...
Social Media Taster Course   4. Making more of your website Toby Parkins UKNetWeb Limited
4. Making more of your website <ul><li>What can be done? </li></ul><ul><li>What’s the benefit of that? </li></ul><ul><li>W...
What can be done? <ul><li>User Generated Content </li></ul><ul><li>Integrated Blogs / Microblogs </li></ul><ul><li>Live Ch...
What’s the benefit of that? <ul><li>Increases website ‘Stickiness’  </li></ul><ul><li>Helps customers make informed choice...
Making the most of your resources <ul><li>Streamline processes </li></ul><ul><li>Make the most of technology </li></ul><ul...
Who’s doing it? <ul><li>Locally </li></ul><ul><li>Digi-Quick </li></ul><ul><li>UKNetweb </li></ul><ul><li>British Internat...
Where do I start? - Actions <ul><li>Set up the following for your business: </li></ul><ul><li>A Facebook Page </li></ul><u...
Where do I start? - Resources <ul><li>http://www.facebook.com/advertising/?pages </li></ul><ul><li>http://wordpress.com   ...
Case Study – Frugi Organic Cotton Clothes <ul><li>http://www.facebook.com/pages/Frugi-Organic-Cotton-Clothes/10686843227 <...
Making the most of your resources - Tips <ul><li>Incorporate a Blog in your website </li></ul><ul><li>Utilise RSS Feeds </...
Does it make any money? - Zappos <ul><li>Strong Customer Focus </li></ul><ul><li>User Generated Content </li></ul><ul><li>...
Does it make any money? <ul><li>Over the years, our focus on service  </li></ul><ul><li>has resulted in our  fast growth ,...
Show me the money… <ul><li>Gross Merchandise Sales:at Zappos </li></ul><ul><li>1999: Almost nothing </li></ul><ul><li>2000...
Social Media for Business – More info <ul><li>Visit the UKNetWeb Blog http://www.uknetweb.com </li></ul><ul><li>Connect on...
Social Media for Business – Training <ul><li>Social Media Training and Coaching Package: </li></ul><ul><li>Practical Works...
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Social Media Taster Course

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The powepoint presentation with resources produced as part of the Social Media Taster Course run by UKNetWeb on Thurs 2nd April.

Video footage of all presentations to follow soon.

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Social Media Taster Course

    1. 1. Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
    2. 2. 1. An Overview of Social Media <ul><li>What can Social Media do for you? </li></ul><ul><li>What is Social Media? </li></ul><ul><li>How big is Social Media? </li></ul><ul><li>Who is using it? </li></ul>
    3. 3. What can Social Media do for you? <ul><li>Social Media can help businesses in the following areas: </li></ul><ul><li>Sales: Gain new business </li></ul><ul><li>Engagement: Increase customer loyalty </li></ul><ul><li>Research: Identify trends / niches </li></ul><ul><li>Marketing: Promote your business </li></ul><ul><li>PR: Manage your reputation </li></ul><ul><li>Management: Improve collaboration </li></ul>
    4. 4. What is Social Media? <ul><li>Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. </li></ul><ul><li>… . </li></ul><ul><li>It’s how people engage , participate and share online </li></ul>
    5. 5. What is Social Media – Different Platforms <ul><li>Blogs, Micro-Blogs and V-Logs </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Slideshow, Document, Video and Photo Sharing </li></ul><ul><li>Podcasting / Video Podcasting </li></ul><ul><li>Wiki Sites </li></ul><ul><li>Forums </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Virtual Worlds </li></ul>
    6. 6. How big is Social Media? <ul><li>Facebook has 175m active users </li></ul><ul><li>3bn+ minutes are spent on Facebook every day </li></ul><ul><li>4m+ FB users become fans of Pages every day </li></ul><ul><li>77% of active internet users read blogs </li></ul><ul><li>133m+ blogs indexed by Technorati </li></ul><ul><li>Twitter users grew by 900% in the last year </li></ul><ul><li>Twitter has just 38 staff </li></ul><ul><li>10 hours of video are uploaded to YouTube every minute </li></ul>
    7. 7. Social Media – Some Demographics <ul><li>Fastest growing user group on Facebook is 35+ </li></ul><ul><li>The average age of a Twitter user is 31 </li></ul><ul><li>The average age of a MySpace user is 27 </li></ul><ul><li>The average age of a LinkedIn user is 41 </li></ul><ul><li>The average earnings of a LinkedIn user is $109k </li></ul><ul><li>46% of LinkedIn users are Decision Makers </li></ul><ul><li>ABC1s are more likely to have a Facebook profile </li></ul><ul><li>C2DEs are more likely to have MySpace profile </li></ul>
    8. 8. Who is using it? <ul><li>Small to Medium Enterprises </li></ul><ul><li>Bigger Businesses </li></ul><ul><li>Global Corporations </li></ul><ul><li>Media Companies </li></ul><ul><li>Non-Profits </li></ul><ul><li>Social Enterprise </li></ul><ul><li>Politicians </li></ul><ul><li>Education Providers </li></ul><ul><li>Students </li></ul><ul><li>And countless others </li></ul>
    9. 9. Who is using it? <ul><li>Locally </li></ul><ul><li>Business Cornwall </li></ul><ul><li>St.Austell Brewery (Tribute Ale) </li></ul><ul><li>Surfers Against Sewage </li></ul><ul><li>TorFX </li></ul><ul><li>Nationally </li></ul><ul><li>10 Downing Street </li></ul><ul><li>The BBC </li></ul><ul><li>Internationally </li></ul><ul><li>Skittles </li></ul><ul><li>Apple </li></ul><ul><li>Zappos </li></ul><ul><li>BMW </li></ul><ul><li>Coca Cola </li></ul>
    10. 10. 2. Social Media Marketing <ul><li>What is Social Media Marketing? </li></ul><ul><li>How do I identify my community? </li></ul><ul><li>Where do I start? </li></ul><ul><li>What are people saying about me or my business? </li></ul><ul><li>Does it make any money? </li></ul>
    11. 11. What is Social Media Marketing? <ul><li>Social Media Marketing </li></ul><ul><li>is an engagement with online communities </li></ul><ul><li>to generate exposure , opportunity and sales . </li></ul>
    12. 12. Where do I start? - Process <ul><li>Research </li></ul><ul><li>Plan </li></ul><ul><li>Test </li></ul><ul><li>Measure </li></ul><ul><li>Review </li></ul><ul><li>Tweak </li></ul><ul><li>Keep Evolving! </li></ul>
    13. 13. How do I identify my community? <ul><li>Who are your target market? </li></ul><ul><li>Do they share any interests? </li></ul><ul><li>What other people are of interest to your business? </li></ul><ul><ul><li>Journalists? </li></ul></ul><ul><ul><li>Politicians? </li></ul></ul><ul><ul><li>Other influencers? </li></ul></ul><ul><li>Where are they ‘hanging out’? </li></ul><ul><ul><li>Blogs? </li></ul></ul><ul><ul><li>Social Networks? </li></ul></ul><ul><ul><li>Forums? </li></ul></ul>
    14. 14. How do I identify my community? - Resources <ul><li>http://www.delicious.com </li></ul><ul><li>http://blogsearch.google.com/ </li></ul><ul><li>http://search.twitter.com </li></ul>
    15. 15. Where do I start? – Actions <ul><li>Set Up Accounts with the following services: </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Slideshare </li></ul>
    16. 16. Where do I start? - Resources <ul><li>http://www.facebook.com </li></ul><ul><li>http://www.linkedin.com </li></ul><ul><li>http://www.twitter.com </li></ul><ul><li>http://www.slideshare.net </li></ul><ul><li>http:// delicious.com/galileorm/smtc </li></ul>
    17. 17. Examples – My Profiles <ul><li>http://www.facebook.com/people/Aren-Grimshaw/668207736 </li></ul><ul><li>http://www.linkedin.com/in/areng </li></ul><ul><li>http://twitter.com/arengrimshaw </li></ul><ul><li>http://www.slideshare.net/uknetweb </li></ul>
    18. 18. Where do I start? - Tips <ul><li>Find your existing connections </li></ul><ul><li>Observe the competition </li></ul><ul><li>Listen to conversations </li></ul><ul><li>Engage in conversations </li></ul><ul><li>Test, Monitor, Review and Tweak </li></ul><ul><li>Don’t try to ‘sell’ </li></ul><ul><li>‘ Content is king’ </li></ul><ul><li>Be ethical in your actions </li></ul><ul><li>Keep it relevant to your audience </li></ul><ul><li>Be clear in your objectives </li></ul>
    19. 19. What are people saying about me or my business? <ul><li>Conversations take place whether you take part or not </li></ul><ul><li>Sign up for alerts on your company / brand name plus other keyphrases </li></ul><ul><li>Engage with complaints – do not tackle them </li></ul><ul><li>Keep an eye on forums and discussion boards </li></ul><ul><li>See what people are saying about your competition </li></ul>
    20. 20. What are people saying about me or my business? - Resources <ul><li>Google Alerts http://www.google.com/alerts/ </li></ul><ul><li>Twilerts http://www.twilert.com/twilerts </li></ul>
    21. 21. Case Study – Compare the Meerkat
    22. 24. Case Study – Compare the Meerkat <ul><li>Fully integrated media campaign </li></ul><ul><li>Facebook Fan Pages and Groups </li></ul><ul><li>Dedicated Micro-site </li></ul><ul><li>You Tube Channel </li></ul><ul><li>Twitter Account </li></ul><ul><li>Emarketing Campaign </li></ul><ul><li>Fun, light-hearted - Viral </li></ul>
    23. 25. Case Study – Compare the Meerkat <ul><li>Around 320,000 fans of the Facebook ‘Aleksandr Orlov – Founder of Compare the Meerkat Page </li></ul><ul><li>More than 100,000 views on You Tube </li></ul><ul><li>Over 10,000 followers on Twitter </li></ul>
    24. 26. Does it make any money? <ul><li>The Twestival 1msg – 4 weeks – 202 events $250,000+ raised for charity </li></ul><ul><li>Dell Twitter produced $1 million in revenue over 1½ year through sale alerts. </li></ul>
    25. 27. Does it make any money? <ul><li>Measuring return on investment (ROI) from your activities can be difficult </li></ul><ul><li>Be clear in your objectives </li></ul><ul><li>Benefits of Social Media Marketing to business go beyond short term sales: </li></ul><ul><ul><li>Customer loyalty </li></ul></ul><ul><ul><li>Increased Credibility </li></ul></ul><ul><ul><li>Higher order values </li></ul></ul><ul><ul><li>More website hits… </li></ul></ul>
    26. 28. Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
    27. 29. 4. Making more of your website <ul><li>What can be done? </li></ul><ul><li>What’s the benefit of that? </li></ul><ul><li>Who’s doing it? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Making the most of your resources </li></ul><ul><li>Does it make any money? </li></ul>
    28. 30. What can be done? <ul><li>User Generated Content </li></ul><ul><li>Integrated Blogs / Microblogs </li></ul><ul><li>Live Chat / Virtual Assistance </li></ul><ul><li>Sharing Functionality </li></ul><ul><li>Social Connections </li></ul><ul><li>Content Libraries </li></ul><ul><li>Passive Marketing </li></ul><ul><li>Customisation and Integration </li></ul>
    29. 31. What’s the benefit of that? <ul><li>Increases website ‘Stickiness’ </li></ul><ul><li>Helps customers make informed choices </li></ul><ul><li>Increases site traffic </li></ul><ul><li>Drives Word of Mouth recommendation / referral </li></ul><ul><li>Builds credibility </li></ul><ul><li>More ‘Shop Windows’ </li></ul>
    30. 32. Making the most of your resources <ul><li>Streamline processes </li></ul><ul><li>Make the most of technology </li></ul><ul><li>The power of communities </li></ul><ul><li>Reuse information </li></ul>
    31. 33. Who’s doing it? <ul><li>Locally </li></ul><ul><li>Digi-Quick </li></ul><ul><li>UKNetweb </li></ul><ul><li>British International Helicopters </li></ul><ul><li>Nationally </li></ul><ul><li>Walkers Crisps </li></ul><ul><li>Internationally </li></ul><ul><li>Nike </li></ul><ul><li>Zappos </li></ul>
    32. 34. Where do I start? - Actions <ul><li>Set up the following for your business: </li></ul><ul><li>A Facebook Page </li></ul><ul><li>A Wordpress Blog </li></ul>
    33. 35. Where do I start? - Resources <ul><li>http://www.facebook.com/advertising/?pages </li></ul><ul><li>http://wordpress.com </li></ul>
    34. 36. Case Study – Frugi Organic Cotton Clothes <ul><li>http://www.facebook.com/pages/Frugi-Organic-Cotton-Clothes/10686843227 </li></ul>
    35. 37. Making the most of your resources - Tips <ul><li>Incorporate a Blog in your website </li></ul><ul><li>Utilise RSS Feeds </li></ul><ul><li>Feed content into other spaces </li></ul><ul><li>Link spaces together </li></ul><ul><li>Let your customers help you </li></ul><ul><li>Work with your developer </li></ul>
    36. 38. Does it make any money? - Zappos <ul><li>Strong Customer Focus </li></ul><ul><li>User Generated Content </li></ul><ul><li>Use of video to communicate messages </li></ul><ul><li>Extensive Content Library </li></ul><ul><li>Social Profiles and Engagement </li></ul><ul><li>Integrated Blog </li></ul>
    37. 39. Does it make any money? <ul><li>Over the years, our focus on service </li></ul><ul><li>has resulted in our fast growth , driven primarily by repeat customers and word of mouth . </li></ul><ul><li>Zappos </li></ul>
    38. 40. Show me the money… <ul><li>Gross Merchandise Sales:at Zappos </li></ul><ul><li>1999: Almost nothing </li></ul><ul><li>2000: $ 1.6m </li></ul><ul><li>2001: $ 8.6m </li></ul><ul><li>2002: $ 32m </li></ul><ul><li>2003: $ 70m </li></ul><ul><li>2004: $184m </li></ul><ul><li>2005: $370m </li></ul><ul><li>2006: $597m </li></ul><ul><li>2007: $840m </li></ul><ul><li>2008: Over $1 billion </li></ul>
    39. 41. Social Media for Business – More info <ul><li>Visit the UKNetWeb Blog http://www.uknetweb.com </li></ul><ul><li>Connect on Facebook, LinkedIn and Twitter </li></ul><ul><li>Check out our presentations on Slideshare and You Tube http://wwwslideshare.net/uknetweb www.youtube.com/user/uknetwebsm </li></ul>
    40. 42. Social Media for Business – Training <ul><li>Social Media Training and Coaching Package: </li></ul><ul><li>Practical Workshops (Delivered over 3 days) </li></ul><ul><ul><li>Getting the right benefits for your business </li></ul></ul><ul><ul><li>Planning your Social Media campaign </li></ul></ul><ul><ul><li>Service Tutorials – Practical Skills </li></ul></ul><ul><ul><li>Set up, integration and measurement </li></ul></ul><ul><ul><li>Group Workshops </li></ul></ul><ul><li>One to One Tuition (Around 3 hours of additional support) </li></ul><ul><ul><li>Establishing your business objectives </li></ul></ul><ul><ul><li>Assistance in setting up your accounts and pages </li></ul></ul><ul><ul><li>Review: Identifying strengths and weaknesses in your approach </li></ul></ul><ul><li>Available as an in-house package or open course </li></ul>
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