Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited

4. Making more of your website What can be done? What’s the benefit of that? Who’s doing it? Where do I start? Making the most of your resources Does it make any money?

What can be done?

What’s the benefit of that?

Who’s doing it?

Where do I start?

Making the most of your resources

Does it make any money?

What can be done? User Generated Content Integrated Blogs / Microblogs Live Chat / Virtual Assistance Sharing Functionality Social Connections Content Libraries Passive Marketing Customisation and Integration

User Generated Content

Integrated Blogs / Microblogs

Live Chat / Virtual Assistance

Sharing Functionality

Social Connections

Content Libraries

Passive Marketing

Customisation and Integration

What’s the benefit of that? Increases website ‘Stickiness’ Helps customers make informed choices Increases site traffic Drives Word of Mouth recommendation / referral Builds credibility More ‘Shop Windows’

Increases website ‘Stickiness’

Helps customers make informed choices

Increases site traffic

Drives Word of Mouth recommendation / referral

Builds credibility

More ‘Shop Windows’

Making the most of your resources Streamline processes Make the most of technology The power of communities Reuse information

Streamline processes

Make the most of technology

The power of communities

Reuse information

Who’s doing it? Locally Poppy Treffry UKNetWeb British International Helicopters Nationally Littlewoods Internationally Nokia Zappos

Locally

Poppy Treffry

UKNetWeb

British International Helicopters

Nationally

Littlewoods

Internationally

Nokia

Zappos

Where do I start? - Actions Set up the following for your business: A Facebook Page A Wordpress Blog

Set up the following for your business:

A Facebook Page

A Wordpress Blog

Case Study – Poppy Treffry

Making the most of your resources - Tips Incorporate a Blog in your website Utilise RSS Feeds Feed content into other spaces Link spaces together Let your customers help you Work with your developer

Incorporate a Blog in your website

Utilise RSS Feeds

Feed content into other spaces

Link spaces together

Let your customers help you

Work with your developer

Does it make any money? - Zappos Strong Customer Focus User Generated Content Use of video to communicate messages Extensive Content Library Social Profiles and Engagement Integrated Blog

Strong Customer Focus

User Generated Content

Use of video to communicate messages

Extensive Content Library

Social Profiles and Engagement

Integrated Blog

Does it make any money? Over the years, our focus on service has resulted in our fast growth , driven primarily by repeat customers and word of mouth . Zappos

Over the years, our focus on service

has resulted in our fast growth , driven primarily by repeat customers and word of mouth .

Zappos

Show me the money… Gross Merchandise Sales: at Zappos 1999: Almost nothing 2000: $ 1.6m 2001: $ 8.6m 2002: $ 32m 2003: $ 70m 2004: $184m 2005: $370m 2006: $597m 2007: $840m 2008: Over $1 billion

Gross Merchandise Sales: at Zappos

1999: Almost nothing

2000: $ 1.6m

2001: $ 8.6m

2002: $ 32m

2003: $ 70m

2004: $184m

2005: $370m

2006: $597m

2007: $840m

2008: Over $1 billion

Social Media for Business – More info Visit the UKNetWeb Blog http://www.uknetweb.com Connect with me on Facebook, LinkedIn and Twitter Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm

Visit the UKNetWeb Blog http://www.uknetweb.com

Connect with me on Facebook, LinkedIn and Twitter

Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm

Social Media for Business Services Social Media Workshops (Team or Individual) Strategies / Action Plans for Business Coaching and Training Web Design and Development Services Customisation and Integration

Social Media Workshops (Team or Individual)

Strategies / Action Plans for Business

Coaching and Training

Web Design and Development Services

Customisation and Integration