Social Media: Making More of Your Website

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Toby Parkins presentation on making more of your website with Social Media. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Social Media: Making More of Your Website

    1. 1. Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
    2. 2. 4. Making more of your website <ul><li>What can be done? </li></ul><ul><li>What’s the benefit of that? </li></ul><ul><li>Who’s doing it? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Making the most of your resources </li></ul><ul><li>Does it make any money? </li></ul>
    3. 3. What can be done? <ul><li>User Generated Content </li></ul><ul><li>Integrated Blogs / Microblogs </li></ul><ul><li>Live Chat / Virtual Assistance </li></ul><ul><li>Sharing Functionality </li></ul><ul><li>Social Connections </li></ul><ul><li>Content Libraries </li></ul><ul><li>Passive Marketing </li></ul><ul><li>Customisation and Integration </li></ul>
    4. 4. What’s the benefit of that? <ul><li>Increases website ‘Stickiness’ </li></ul><ul><li>Helps customers make informed choices </li></ul><ul><li>Increases site traffic </li></ul><ul><li>Drives Word of Mouth recommendation / referral </li></ul><ul><li>Builds credibility </li></ul><ul><li>More ‘Shop Windows’ </li></ul>
    5. 5. Making the most of your resources <ul><li>Streamline processes </li></ul><ul><li>Make the most of technology </li></ul><ul><li>The power of communities </li></ul><ul><li>Reuse information </li></ul>
    6. 6. Who’s doing it? <ul><li>Locally </li></ul><ul><li>Poppy Treffry </li></ul><ul><li>UKNetWeb </li></ul><ul><li>British International Helicopters </li></ul><ul><li>Nationally </li></ul><ul><li>Littlewoods </li></ul><ul><li>Internationally </li></ul><ul><li>Nokia </li></ul><ul><li>Zappos </li></ul>
    7. 7. Where do I start? - Actions <ul><li>Set up the following for your business: </li></ul><ul><li>A Facebook Page </li></ul><ul><li>A Wordpress Blog </li></ul>
    8. 8. Case Study – Poppy Treffry
    9. 12. Making the most of your resources - Tips <ul><li>Incorporate a Blog in your website </li></ul><ul><li>Utilise RSS Feeds </li></ul><ul><li>Feed content into other spaces </li></ul><ul><li>Link spaces together </li></ul><ul><li>Let your customers help you </li></ul><ul><li>Work with your developer </li></ul>
    10. 13. Does it make any money? - Zappos <ul><li>Strong Customer Focus </li></ul><ul><li>User Generated Content </li></ul><ul><li>Use of video to communicate messages </li></ul><ul><li>Extensive Content Library </li></ul><ul><li>Social Profiles and Engagement </li></ul><ul><li>Integrated Blog </li></ul>
    11. 14. Does it make any money? <ul><li>Over the years, our focus on service </li></ul><ul><li>has resulted in our fast growth , driven primarily by repeat customers and word of mouth . </li></ul><ul><li>Zappos </li></ul>
    12. 15. Show me the money… <ul><li>Gross Merchandise Sales: at Zappos </li></ul><ul><li>1999: Almost nothing </li></ul><ul><li>2000: $ 1.6m </li></ul><ul><li>2001: $ 8.6m </li></ul><ul><li>2002: $ 32m </li></ul><ul><li>2003: $ 70m </li></ul><ul><li>2004: $184m </li></ul><ul><li>2005: $370m </li></ul><ul><li>2006: $597m </li></ul><ul><li>2007: $840m </li></ul><ul><li>2008: Over $1 billion </li></ul>
    13. 16. Social Media for Business – More info <ul><li>Visit the UKNetWeb Blog http://www.uknetweb.com </li></ul><ul><li>Connect with me on Facebook, LinkedIn and Twitter </li></ul><ul><li>Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm </li></ul>
    14. 17. Social Media for Business Services <ul><li>Social Media Workshops (Team or Individual) </li></ul><ul><li>Strategies / Action Plans for Business </li></ul><ul><li>Coaching and Training </li></ul><ul><li>Web Design and Development Services </li></ul><ul><li>Customisation and Integration </li></ul>

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