Social Media: Making More of Your Website

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    Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce

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    Social Media: Making More of Your Website - Presentation Transcript

    1. Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
    2. 4. Making more of your website
      • What can be done?
      • What’s the benefit of that?
      • Who’s doing it?
      • Where do I start?
      • Making the most of your resources
      • Does it make any money?
    3. What can be done?
      • User Generated Content
      • Integrated Blogs / Microblogs
      • Live Chat / Virtual Assistance
      • Sharing Functionality
      • Social Connections
      • Content Libraries
      • Passive Marketing
      • Customisation and Integration
    4. What’s the benefit of that?
      • Increases website ‘Stickiness’
      • Helps customers make informed choices
      • Increases site traffic
      • Drives Word of Mouth recommendation / referral
      • Builds credibility
      • More ‘Shop Windows’
    5. Making the most of your resources
      • Streamline processes
      • Make the most of technology
      • The power of communities
      • Reuse information
    6. Who’s doing it?
      • Locally
      • Poppy Treffry
      • UKNetWeb
      • British International Helicopters
      • Nationally
      • Littlewoods
      • Internationally
      • Nokia
      • Zappos
    7. Where do I start? - Actions
      • Set up the following for your business:
      • A Facebook Page
      • A Wordpress Blog
    8. Case Study – Poppy Treffry
    9.  
    10.  
    11.  
    12. Making the most of your resources - Tips
      • Incorporate a Blog in your website
      • Utilise RSS Feeds
      • Feed content into other spaces
      • Link spaces together
      • Let your customers help you
      • Work with your developer
    13. Does it make any money? - Zappos
      • Strong Customer Focus
      • User Generated Content
      • Use of video to communicate messages
      • Extensive Content Library
      • Social Profiles and Engagement
      • Integrated Blog
    14. Does it make any money?
      • Over the years, our focus on service
      • has resulted in our fast growth , driven primarily by repeat customers and word of mouth .
      • Zappos
    15. Show me the money…
      • Gross Merchandise Sales: at Zappos
      • 1999: Almost nothing
      • 2000: $ 1.6m
      • 2001: $ 8.6m
      • 2002: $ 32m
      • 2003: $ 70m
      • 2004: $184m
      • 2005: $370m
      • 2006: $597m
      • 2007: $840m
      • 2008: Over $1 billion
    16. Social Media for Business – More info
      • Visit the UKNetWeb Blog http://www.uknetweb.com
      • Connect with me on Facebook, LinkedIn and Twitter
      • Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm
    17. Social Media for Business Services
      • Social Media Workshops (Team or Individual)
      • Strategies / Action Plans for Business
      • Coaching and Training
      • Web Design and Development Services
      • Customisation and Integration
    SlideShare Zeitgeist 2009

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