Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited

1. An Overview of Social Media What can Social Media do for you? What is Social Media? How big is Social Media? Who is using it?

What can Social Media do for you?

What is Social Media?

How big is Social Media?

Who is using it?

What can Social Media do for you? Social Media can help businesses in the following areas: Sales: Gain new business Engagement: Increase customer loyalty Research: Identify trends / niches Marketing: Promote your business PR: Manage your reputation Management: Improve collaboration

Social Media can help businesses in the following areas:

Sales: Gain new business

Engagement: Increase customer loyalty

Research: Identify trends / niches

Marketing: Promote your business

PR: Manage your reputation

Management: Improve collaboration

What is Social Media? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. … . It’s how people engage , participate and share online

Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

… .

It’s how people engage , participate and share online

What is Social Media – Different Platforms Blogs, Micro-Blogs and V-Logs Social Networks Social Bookmarking Slideshow, Document, Video and Photo Sharing Podcasting / Video Podcasting Wiki Sites Forums Instant Messaging Virtual Worlds

Blogs, Micro-Blogs and V-Logs

Social Networks

Social Bookmarking

Slideshow, Document, Video and Photo Sharing

Podcasting / Video Podcasting

Wiki Sites

Forums

Instant Messaging

Virtual Worlds

How big is Social Media? Facebook has 200m+ active users (100m Daily) 1bn pieces of content shared over Facebook weekly 4m+ FB users become fans of Pages every day 77% of active internet users read blogs 133m+ blogs indexed by Technorati Twitter users grew by 900% in the last year LinkedIn gains 1 new user per second Executives from all Fortune 500 companies are on LinkedIn 10 hours of video are uploaded to YouTube every minute

Facebook has 200m+ active users (100m Daily)

1bn pieces of content shared over Facebook weekly

4m+ FB users become fans of Pages every day

77% of active internet users read blogs

133m+ blogs indexed by Technorati

Twitter users grew by 900% in the last year

LinkedIn gains 1 new user per second

Executives from all Fortune 500 companies are on LinkedIn

10 hours of video are uploaded to YouTube every minute

Social Media – Some Demographics Fastest growing user group on Facebook is 35+ The average age of a Twitter user is 31 The average age of a MySpace user is 27 The average age of a LinkedIn user is 41 The average earnings of a LinkedIn user is $109k 46% of LinkedIn users are Decision Makers ABC1s are more likely to have a Facebook profile C2DEs are more likely to have MySpace profile

Fastest growing user group on Facebook is 35+

The average age of a Twitter user is 31

The average age of a MySpace user is 27

The average age of a LinkedIn user is 41

The average earnings of a LinkedIn user is $109k

46% of LinkedIn users are Decision Makers

ABC1s are more likely to have a Facebook profile

C2DEs are more likely to have MySpace profile

Who is using it? Small to Medium Enterprises Bigger Businesses Global Corporations Media Companies Non-Profits Social Enterprise Politicians Education Providers Students And countless others

Small to Medium Enterprises

Bigger Businesses

Global Corporations

Media Companies

Non-Profits

Social Enterprise

Politicians

Education Providers

Students

And countless others

2. Social Media Marketing What is Social Media Marketing? Where do I start? How do I identify my community? Starting out – Steps and Process What are people saying about me or my business? Does it make any money?

What is Social Media Marketing?

Where do I start?

How do I identify my community?

Starting out – Steps and Process

What are people saying about me or my business?

Does it make any money?

What is Social Media Marketing? Social Media Marketing is an engagement with online communities to generate exposure , opportunity and sales .

Social Media Marketing

is an engagement with online communities

to generate exposure , opportunity and sales .

Where do I start? - Process Review Implement Plan Research

Where do I start? – Creating your Action Plan Technology Customisation Integration Approach Strategy Aims Objectives People Target Markets Communities Social Media Marketing Plan

How do I identify my community? Who are your target market? Do they share any interests? What other people are of interest to your business? Journalists? Politicians? Other influencers? Where are they found online? Blogs? Social Networks? Forums?

Who are your target market?

Do they share any interests?

What other people are of interest to your business?

Journalists?

Politicians?

Other influencers?

Where are they found online?

Blogs?

Social Networks?

Forums?

How do I identify my community? - Resources Try using the following services to identify your community:

Try using the following services to identify your community:

Starting out – Actions 1. Create Accounts with the following services:

1. Create Accounts with the following services:

Where do I start? – Actions cont. Find your existing contacts Listen to conversations Try engaging with people Look at what others are doing Foster your own focus group Remember ‘Content is king’ Keep it relevant to your audience Be clear in your objectives Research, plan, test and review

Find your existing contacts

Listen to conversations

Try engaging with people

Look at what others are doing

Foster your own focus group

Remember ‘Content is king’

Keep it relevant to your audience

Be clear in your objectives

Research, plan, test and review

What are people saying about me or my business? - Resources

What are people saying about me or my business? Conversations will take place whether you take part or not Sign up for alerts on your company / brand name plus other keyphrases Engage with complaints – do not tackle them Keep an eye on forums and discussion boards See what people are saying about your competition

Conversations will take place whether you take part or not

Sign up for alerts on your company / brand name plus other keyphrases

Engage with complaints – do not tackle them

Keep an eye on forums and discussion boards

See what people are saying about your competition

What NOT to do… Not Listening. Not Responding. Schmoozing Instead of Connecting No Transparency, No Authenticity Treating as a Channel, Not A Conversation Applying traditional marketing tactics to social media marketing Thinking anyone cares about your brand Source: Ignite Social Media

Not Listening. Not Responding.

Schmoozing Instead of Connecting

No Transparency, No Authenticity

Treating as a Channel, Not A Conversation

Applying traditional marketing tactics to social media marketing

Thinking anyone cares about your brand

Source: Ignite Social Media

Does it make any money? Measuring return on investment (ROI) from your activities can be difficult Be clear in your objectives Benefits of Social Media Marketing to business go beyond short term sales: Customer loyalty Increased Credibility Higher order values More website hits…

Measuring return on investment (ROI) from your activities can be difficult

Be clear in your objectives

Benefits of Social Media Marketing to business go beyond short term sales:

Customer loyalty

Increased Credibility

Higher order values

More website hits…

Does it make any money? Dell Twitter produced $1 million in revenue over 1½ year through sale alerts. Surfers Against Sewage 300% increase in online action, 3,000 page views in first 48hrs 100’s of new members in 3 months, 2,500+ Fans UKNetWeb 2/3+ New business enquiries through social platforms Increased project sizes, larger clients, exposure outside of Cornwall

Dell Twitter produced $1 million in revenue over 1½ year through sale alerts.

Surfers Against Sewage 300% increase in online action, 3,000 page views in first 48hrs 100’s of new members in 3 months, 2,500+ Fans

UKNetWeb 2/3+ New business enquiries through social platforms Increased project sizes, larger clients, exposure outside of Cornwall

Social Media for Business – More info Visit the UKNetWeb Blog http://www.uknetweb.com Check out my Delicious Bookmarks Connect with me on Facebook , LinkedIn and Twitter Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm

Visit the UKNetWeb Blog http://www.uknetweb.com

Check out my Delicious Bookmarks

Connect with me on Facebook , LinkedIn and Twitter

Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm

Social Media for Business Services Social Media Workshops (Team or Individual) Strategies / Action Plans for Business Coaching and Training Web Design and Development Services Customisation and Integration

Social Media Workshops (Team or Individual)

Strategies / Action Plans for Business

Coaching and Training

Web Design and Development Services

Customisation and Integration

Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited

4. Making more of your website What can be done? What’s the benefit of that? Who’s doing it? Where do I start? Making the most of your resources Does it make any money?

What can be done?

What’s the benefit of that?

Who’s doing it?

Where do I start?

Making the most of your resources

Does it make any money?

What can be done? User Generated Content Integrated Blogs / Microblogs Live Chat / Virtual Assistance Sharing Functionality Social Connections Content Libraries Passive Marketing Customisation and Integration

User Generated Content

Integrated Blogs / Microblogs

Live Chat / Virtual Assistance

Sharing Functionality

Social Connections

Content Libraries

Passive Marketing

Customisation and Integration

What’s the benefit of that? Increases website ‘Stickiness’ Helps customers make informed choices Increases site traffic Drives Word of Mouth recommendation / referral Builds credibility More ‘Shop Windows’

Increases website ‘Stickiness’

Helps customers make informed choices

Increases site traffic

Drives Word of Mouth recommendation / referral

Builds credibility

More ‘Shop Windows’

Making the most of your resources Streamline processes Make the most of technology The power of communities Reuse information

Streamline processes

Make the most of technology

The power of communities

Reuse information

Who’s doing it? Locally Poppy Treffry UKNetWeb British International Helicopters Nationally Littlewoods Internationally Nokia Zappos

Locally

Poppy Treffry

UKNetWeb

British International Helicopters

Nationally

Littlewoods

Internationally

Nokia

Zappos

Where do I start? - Actions Set up the following for your business: A Facebook Page A Wordpress Blog

Set up the following for your business:

A Facebook Page

A Wordpress Blog

Where do I start? - Resources http://www.facebook.com/advertising/?pages http://wordpress.com

http://www.facebook.com/advertising/?pages

http://wordpress.com

Case Study – Poppy Treffry

Making the most of your resources - Tips Incorporate a Blog in your website Utilise RSS Feeds Feed content into other spaces Link spaces together Let your customers help you Work with your developer

Incorporate a Blog in your website

Utilise RSS Feeds

Feed content into other spaces

Link spaces together

Let your customers help you

Work with your developer

Does it make any money? - Zappos Strong Customer Focus User Generated Content Use of video to communicate messages Extensive Content Library Social Profiles and Engagement Integrated Blog

Strong Customer Focus

User Generated Content

Use of video to communicate messages

Extensive Content Library

Social Profiles and Engagement

Integrated Blog

Does it make any money? Over the years, our focus on service has resulted in our fast growth , driven primarily by repeat customers and word of mouth . Zappos

Over the years, our focus on service

has resulted in our fast growth , driven primarily by repeat customers and word of mouth .

Zappos

Show me the money… Gross Merchandise Sales: at Zappos 1999: Almost nothing 2000: $ 1.6m 2001: $ 8.6m 2002: $ 32m 2003: $ 70m 2004: $184m 2005: $370m 2006: $597m 2007: $840m 2008: Over $1 billion

Gross Merchandise Sales: at Zappos

1999: Almost nothing

2000: $ 1.6m

2001: $ 8.6m

2002: $ 32m

2003: $ 70m

2004: $184m

2005: $370m

2006: $597m

2007: $840m

2008: Over $1 billion

Social Media for Business – More info Visit the UKNetWeb Blog http://www.uknetweb.com Connect on Facebook, LinkedIn and Twitter Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm

Visit the UKNetWeb Blog http://www.uknetweb.com

Connect on Facebook, LinkedIn and Twitter

Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm

Social Media for Business Services Social Media Workshops (Team or Individual) Strategies / Action Plans for Business Coaching and Training Web Design and Development Services Customisation and Integration

Social Media Workshops (Team or Individual)

Strategies / Action Plans for Business

Coaching and Training

Web Design and Development Services

Customisation and Integration

Social Media for Business Services Social Media Workshops (Team or Individual) Strategies / Action Plans for Business Coaching and Training Web Design and Development Services Customisation and Integration

Social Media Workshops (Team or Individual)

Strategies / Action Plans for Business

Coaching and Training

Web Design and Development Services

Customisation and Integration

Social Media for Business Services Social Media Workshops (Team or Individual) Strategies / Action Plans for Business Coaching and Training Web Design and Development Services Customisation and Integration

Social Media Workshops (Team or Individual)

Strategies / Action Plans for Business

Coaching and Training

Web Design and Development Services

Customisation and Integration