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Social Media and Social Media Marketing
 

Social Media and Social Media Marketing

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Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th ...

Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce

Social Media and Social Media Marketing Social Media and Social Media Marketing Presentation Transcript

  • Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
  • 1. An Overview of Social Media
    • What can Social Media do for you?
    • What is Social Media?
    • How big is Social Media?
    • Who is using it?
  • What can Social Media do for you?
    • Social Media can help businesses in the following areas:
    • Sales: Gain new business
    • Engagement: Increase customer loyalty
    • Research: Identify trends / niches
    • Marketing: Promote your business
    • PR: Manage your reputation
    • Management: Improve collaboration
  • What is Social Media?
    • Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
    • … .
    • It’s how people engage , participate and share online
  • What is Social Media – Different Platforms
    • Blogs, Micro-Blogs and V-Logs
    • Social Networks
    • Social Bookmarking
    • Slideshow, Document, Video and Photo Sharing
    • Podcasting / Video Podcasting
    • Wiki Sites
    • Forums
    • Instant Messaging
    • Virtual Worlds
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  • How big is Social Media?
    • Facebook has 200m+ active users (100m Daily)
    • 1bn pieces of content shared over Facebook weekly
    • 4m+ FB users become fans of Pages every day
    • 77% of active internet users read blogs
    • 133m+ blogs indexed by Technorati
    • Twitter users grew by 900% in the last year
    • LinkedIn gains 1 new user per second
    • Executives from all Fortune 500 companies are on LinkedIn
    • 10 hours of video are uploaded to YouTube every minute
  • Social Media – Some Demographics
    • Fastest growing user group on Facebook is 35+
    • The average age of a Twitter user is 31
    • The average age of a MySpace user is 27
    • The average age of a LinkedIn user is 41
    • The average earnings of a LinkedIn user is $109k
    • 46% of LinkedIn users are Decision Makers
    • ABC1s are more likely to have a Facebook profile
    • C2DEs are more likely to have MySpace profile
  • Who is using it?
    • Small to Medium Enterprises
    • Bigger Businesses
    • Global Corporations
    • Media Companies
    • Non-Profits
    • Social Enterprise
    • Politicians
    • Education Providers
    • Students
    • And countless others
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  • 2. Social Media Marketing
    • What is Social Media Marketing?
    • Where do I start?
    • How do I identify my community?
    • Starting out – Steps and Process
    • What are people saying about me or my business?
    • Does it make any money?
  • What is Social Media Marketing?
    • Social Media Marketing
    • is an engagement with online communities
    • to generate exposure , opportunity and sales .
  • Where do I start? - Process Review Implement Plan Research
  • Where do I start? – Creating your Action Plan Technology Customisation Integration Approach Strategy Aims Objectives People Target Markets Communities Social Media Marketing Plan
  • How do I identify my community?
    • Who are your target market?
    • Do they share any interests?
    • What other people are of interest to your business?
      • Journalists?
      • Politicians?
      • Other influencers?
    • Where are they found online?
      • Blogs?
      • Social Networks?
      • Forums?
  • How do I identify my community? - Resources
    • Try using the following services to identify your community:
  • Starting out – Actions
    • 1. Create Accounts with the following services:
  • Where do I start? – Actions cont.
    • Find your existing contacts
    • Listen to conversations
    • Try engaging with people
    • Look at what others are doing
    • Foster your own focus group
    • Remember ‘Content is king’
    • Keep it relevant to your audience
    • Be clear in your objectives
    • Research, plan, test and review
  • What are people saying about me or my business? - Resources
  • What are people saying about me or my business?
    • Conversations will take place whether you take part or not
    • Sign up for alerts on your company / brand name plus other keyphrases
    • Engage with complaints – do not tackle them
    • Keep an eye on forums and discussion boards
    • See what people are saying about your competition
  • What NOT to do…
    • Not Listening. Not Responding.
    • Schmoozing Instead of Connecting
    • No Transparency, No Authenticity
    • Treating as a Channel, Not A Conversation
    • Applying traditional marketing tactics to social media marketing
    • Thinking anyone cares about your brand
    • Source: Ignite Social Media
  • Does it make any money?
    • Measuring return on investment (ROI) from your activities can be difficult
    • Be clear in your objectives
    • Benefits of Social Media Marketing to business go beyond short term sales:
      • Customer loyalty
      • Increased Credibility
      • Higher order values
      • More website hits…
  • Does it make any money?
    • Dell Twitter produced $1 million in revenue over 1½ year through sale alerts.
    • Surfers Against Sewage 300% increase in online action, 3,000 page views in first 48hrs 100’s of new members in 3 months, 2,500+ Fans
    • UKNetWeb 2/3+ New business enquiries through social platforms Increased project sizes, larger clients, exposure outside of Cornwall
  • Social Media for Business – More info
    • Visit the UKNetWeb Blog http://www.uknetweb.com
    • Check out my Delicious Bookmarks
    • Connect with me on Facebook , LinkedIn and Twitter
    • Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm
  • Social Media for Business Services
    • Social Media Workshops (Team or Individual)
    • Strategies / Action Plans for Business
    • Coaching and Training
    • Web Design and Development Services
    • Customisation and Integration
  • Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
  • 4. Making more of your website
    • What can be done?
    • What’s the benefit of that?
    • Who’s doing it?
    • Where do I start?
    • Making the most of your resources
    • Does it make any money?
  • What can be done?
    • User Generated Content
    • Integrated Blogs / Microblogs
    • Live Chat / Virtual Assistance
    • Sharing Functionality
    • Social Connections
    • Content Libraries
    • Passive Marketing
    • Customisation and Integration
  • What’s the benefit of that?
    • Increases website ‘Stickiness’
    • Helps customers make informed choices
    • Increases site traffic
    • Drives Word of Mouth recommendation / referral
    • Builds credibility
    • More ‘Shop Windows’
  • Making the most of your resources
    • Streamline processes
    • Make the most of technology
    • The power of communities
    • Reuse information
  • Who’s doing it?
    • Locally
    • Poppy Treffry
    • UKNetWeb
    • British International Helicopters
    • Nationally
    • Littlewoods
    • Internationally
    • Nokia
    • Zappos
  • Where do I start? - Actions
    • Set up the following for your business:
    • A Facebook Page
    • A Wordpress Blog
  • Where do I start? - Resources
    • http://www.facebook.com/advertising/?pages
    • http://wordpress.com
  • Case Study – Poppy Treffry
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  • Making the most of your resources - Tips
    • Incorporate a Blog in your website
    • Utilise RSS Feeds
    • Feed content into other spaces
    • Link spaces together
    • Let your customers help you
    • Work with your developer
  • Does it make any money? - Zappos
    • Strong Customer Focus
    • User Generated Content
    • Use of video to communicate messages
    • Extensive Content Library
    • Social Profiles and Engagement
    • Integrated Blog
  • Does it make any money?
    • Over the years, our focus on service
    • has resulted in our fast growth , driven primarily by repeat customers and word of mouth .
    • Zappos
  • Show me the money…
    • Gross Merchandise Sales: at Zappos
    • 1999: Almost nothing
    • 2000: $ 1.6m
    • 2001: $ 8.6m
    • 2002: $ 32m
    • 2003: $ 70m
    • 2004: $184m
    • 2005: $370m
    • 2006: $597m
    • 2007: $840m
    • 2008: Over $1 billion
  • Social Media for Business – More info
    • Visit the UKNetWeb Blog http://www.uknetweb.com
    • Connect on Facebook, LinkedIn and Twitter
    • Check out our presentations on Slideshare and You Tube www.slideshare.net/uknetweb www.youtube.com/user/uknetwebsm
  • Social Media for Business Services
    • Social Media Workshops (Team or Individual)
    • Strategies / Action Plans for Business
    • Coaching and Training
    • Web Design and Development Services
    • Customisation and Integration
  • Social Media for Business Services
    • Social Media Workshops (Team or Individual)
    • Strategies / Action Plans for Business
    • Coaching and Training
    • Web Design and Development Services
    • Customisation and Integration
  • Social Media for Business Services
    • Social Media Workshops (Team or Individual)
    • Strategies / Action Plans for Business
    • Coaching and Training
    • Web Design and Development Services
    • Customisation and Integration