An Introduction to Social Media
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An Introduction to Social Media

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A copy of the slide presentation used at The Cornwall Hub February event (2009) on Social Media and Digital Marketing.

A copy of the slide presentation used at The Cornwall Hub February event (2009) on Social Media and Digital Marketing.

A full video of the presentation will also soon be available.

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce

An Introduction to Social Media Presentation Transcript

  • 1. Social Media: An Introduction Aren Grimshaw The Cornwall Hub - February 2009
  • 2. Social Media - Introduction
    • What is it?
    • What can it do for me?
    • Who’s using it?
    • How do I learn more?
  • 3. Social Media – Why?
    • Gain new business
    • Increase customer loyalty
    • Identify trends / niches
    • Promote your business
    • Manage your reputation
    • Carry out effective research
    • Improve collaboration
  • 4. Social Media – General Overview
    • The ‘Read Write Web’ / Web 2.0
    • Aided by new technology
    • Construction of words, pictures, audio & video
    • Shared meaning among communities
    • User Generated Content (UGC)
  • 5. Social Media – Then and Now Company Printed Marketing Website User User Company Web
  • 6. Social Media – Blogs VLogs Microblogs
  • 7. Social Media – Social Networks
  • 8. Social Media – Wikis
  • 9. Social Media – Doc, Vid and Slide Sharing
  • 10. Social Media – Social Bookmarking & Tagging
  • 11. Social Media – Examples
    • Business Cornwall
    • Surfers Against Sewage
    • Mission Pie
  • 12. Social Media – Business Cornwall
  • 13. Social Media – Business Cornwall RSS
  • 14. Social Media – Business Cornwall
  • 15. Social Media – Business Cornwall
  • 16. Social Media – Business Cornwall
  • 17. Social Media – Business Cornwall
  • 18. Social Media – Surfers Against Sewage
  • 19. Social Media – Surfers Against Sewage
  • 20. Social Media – Surfers Against Sewage
  • 21. Social Media – Mission Pie
  • 22. Social Media – Mission Pie
  • 23. Social Media - Conclusion
    • What is it?
    • What can it do for me?
    • Who’s using it?
    • How do I learn more…
  • 24. Social Media – How do I learn more?
    • www.uknetweb.com/blog
    • www.greatinternetmarketing.co.uk
    • Find me on Facebook, LinkedIn and Twitter
    • Free Social Media Taster Course Thursday April 2 nd 2009
    • Training and Coaching Packages