An Introduction to Social Media

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A copy of the slide presentation used at The Cornwall Hub February event (2009) on Social Media and Digital Marketing.

A full video of the presentation will also soon be available.

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • An Introduction to Social Media

    1. 1. Social Media: An Introduction Aren Grimshaw The Cornwall Hub - February 2009
    2. 2. Social Media - Introduction <ul><li>What is it? </li></ul><ul><li>What can it do for me? </li></ul><ul><li>Who’s using it? </li></ul><ul><li>How do I learn more? </li></ul>
    3. 3. Social Media – Why? <ul><li>Gain new business </li></ul><ul><li>Increase customer loyalty </li></ul><ul><li>Identify trends / niches </li></ul><ul><li>Promote your business </li></ul><ul><li>Manage your reputation </li></ul><ul><li>Carry out effective research </li></ul><ul><li>Improve collaboration </li></ul>
    4. 4. Social Media – General Overview <ul><li>The ‘Read Write Web’ / Web 2.0 </li></ul><ul><li>Aided by new technology </li></ul><ul><li>Construction of words, pictures, audio & video </li></ul><ul><li>Shared meaning among communities </li></ul><ul><li>User Generated Content (UGC) </li></ul>
    5. 5. Social Media – Then and Now Company Printed Marketing Website User User Company Web
    6. 6. Social Media – Blogs VLogs Microblogs
    7. 7. Social Media – Social Networks
    8. 8. Social Media – Wikis
    9. 9. Social Media – Doc, Vid and Slide Sharing
    10. 10. Social Media – Social Bookmarking & Tagging
    11. 11. Social Media – Examples <ul><li>Business Cornwall </li></ul><ul><li>Surfers Against Sewage </li></ul><ul><li>Mission Pie </li></ul>
    12. 12. Social Media – Business Cornwall
    13. 13. Social Media – Business Cornwall RSS
    14. 14. Social Media – Business Cornwall
    15. 15. Social Media – Business Cornwall
    16. 16. Social Media – Business Cornwall
    17. 17. Social Media – Business Cornwall
    18. 18. Social Media – Surfers Against Sewage
    19. 19. Social Media – Surfers Against Sewage
    20. 20. Social Media – Surfers Against Sewage
    21. 21. Social Media – Mission Pie
    22. 22. Social Media – Mission Pie
    23. 23. Social Media - Conclusion <ul><li>What is it? </li></ul><ul><li>What can it do for me? </li></ul><ul><li>Who’s using it? </li></ul><ul><li>How do I learn more… </li></ul>
    24. 24. Social Media – How do I learn more? <ul><li>www.uknetweb.com/blog </li></ul><ul><li>www.greatinternetmarketing.co.uk </li></ul><ul><li>Find me on Facebook, LinkedIn and Twitter </li></ul><ul><li>Free Social Media Taster Course Thursday April 2 nd 2009 </li></ul><ul><li>Training and Coaching Packages </li></ul>

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