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An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
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An Introduction to Social Media

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A copy of the slide presentation used at The Cornwall Hub February event (2009) on Social Media and Digital Marketing. …

A copy of the slide presentation used at The Cornwall Hub February event (2009) on Social Media and Digital Marketing.

A full video of the presentation will also soon be available.

Published in: Business, Technology
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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Transcript

    • 1. Social Media: An Introduction Aren Grimshaw The Cornwall Hub - February 2009
    • 2. Social Media - Introduction <ul><li>What is it? </li></ul><ul><li>What can it do for me? </li></ul><ul><li>Who’s using it? </li></ul><ul><li>How do I learn more? </li></ul>
    • 3. Social Media – Why? <ul><li>Gain new business </li></ul><ul><li>Increase customer loyalty </li></ul><ul><li>Identify trends / niches </li></ul><ul><li>Promote your business </li></ul><ul><li>Manage your reputation </li></ul><ul><li>Carry out effective research </li></ul><ul><li>Improve collaboration </li></ul>
    • 4. Social Media – General Overview <ul><li>The ‘Read Write Web’ / Web 2.0 </li></ul><ul><li>Aided by new technology </li></ul><ul><li>Construction of words, pictures, audio & video </li></ul><ul><li>Shared meaning among communities </li></ul><ul><li>User Generated Content (UGC) </li></ul>
    • 5. Social Media – Then and Now Company Printed Marketing Website User User Company Web
    • 6. Social Media – Blogs VLogs Microblogs
    • 7. Social Media – Social Networks
    • 8. Social Media – Wikis
    • 9. Social Media – Doc, Vid and Slide Sharing
    • 10. Social Media – Social Bookmarking & Tagging
    • 11. Social Media – Examples <ul><li>Business Cornwall </li></ul><ul><li>Surfers Against Sewage </li></ul><ul><li>Mission Pie </li></ul>
    • 12. Social Media – Business Cornwall
    • 13. Social Media – Business Cornwall RSS
    • 14. Social Media – Business Cornwall
    • 15. Social Media – Business Cornwall
    • 16. Social Media – Business Cornwall
    • 17. Social Media – Business Cornwall
    • 18. Social Media – Surfers Against Sewage
    • 19. Social Media – Surfers Against Sewage
    • 20. Social Media – Surfers Against Sewage
    • 21. Social Media – Mission Pie
    • 22. Social Media – Mission Pie
    • 23. Social Media - Conclusion <ul><li>What is it? </li></ul><ul><li>What can it do for me? </li></ul><ul><li>Who’s using it? </li></ul><ul><li>How do I learn more… </li></ul>
    • 24. Social Media – How do I learn more? <ul><li>www.uknetweb.com/blog </li></ul><ul><li>www.greatinternetmarketing.co.uk </li></ul><ul><li>Find me on Facebook, LinkedIn and Twitter </li></ul><ul><li>Free Social Media Taster Course Thursday April 2 nd 2009 </li></ul><ul><li>Training and Coaching Packages </li></ul>

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