An Introduction to Social Media

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    Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce

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    An Introduction to Social Media - Presentation Transcript

    1. Social Media: An Introduction Aren Grimshaw The Cornwall Hub - February 2009
    2. Social Media - Introduction
      • What is it?
      • What can it do for me?
      • Who’s using it?
      • How do I learn more?
    3. Social Media – Why?
      • Gain new business
      • Increase customer loyalty
      • Identify trends / niches
      • Promote your business
      • Manage your reputation
      • Carry out effective research
      • Improve collaboration
    4. Social Media – General Overview
      • The ‘Read Write Web’ / Web 2.0
      • Aided by new technology
      • Construction of words, pictures, audio & video
      • Shared meaning among communities
      • User Generated Content (UGC)
    5. Social Media – Then and Now Company Printed Marketing Website User User Company Web
    6. Social Media – Blogs VLogs Microblogs
    7. Social Media – Social Networks
    8. Social Media – Wikis
    9. Social Media – Doc, Vid and Slide Sharing
    10. Social Media – Social Bookmarking & Tagging
    11. Social Media – Examples
      • Business Cornwall
      • Surfers Against Sewage
      • Mission Pie
    12. Social Media – Business Cornwall
    13. Social Media – Business Cornwall RSS
    14. Social Media – Business Cornwall
    15. Social Media – Business Cornwall
    16. Social Media – Business Cornwall
    17. Social Media – Business Cornwall
    18. Social Media – Surfers Against Sewage
    19. Social Media – Surfers Against Sewage
    20. Social Media – Surfers Against Sewage
    21. Social Media – Mission Pie
    22. Social Media – Mission Pie
    23. Social Media - Conclusion
      • What is it?
      • What can it do for me?
      • Who’s using it?
      • How do I learn more…
    24. Social Media – How do I learn more?
      • www.uknetweb.com/blog
      • www.greatinternetmarketing.co.uk
      • Find me on Facebook, LinkedIn and Twitter
      • Free Social Media Taster Course Thursday April 2 nd 2009
      • Training and Coaching Packages
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