Social Media: An Introduction Aren Grimshaw The Cornwall Hub - February 2009

Social Media - Introduction What is it? What can it do for me? Who’s using it? How do I learn more?

What is it?

What can it do for me?

Who’s using it?

How do I learn more?

Social Media – Why? Gain new business Increase customer loyalty Identify trends / niches Promote your business Manage your reputation Carry out effective research Improve collaboration

Gain new business

Increase customer loyalty

Identify trends / niches

Promote your business

Manage your reputation

Carry out effective research

Improve collaboration

Social Media – General Overview The ‘Read Write Web’ / Web 2.0 Aided by new technology Construction of words, pictures, audio & video Shared meaning among communities User Generated Content (UGC)

The ‘Read Write Web’ / Web 2.0

Aided by new technology

Construction of words, pictures, audio & video

Shared meaning among communities

User Generated Content (UGC)

Social Media – Then and Now Company Printed Marketing Website User User Company Web

Social Media – Blogs VLogs Microblogs

Social Media – Social Networks

Social Media – Wikis

Social Media – Doc, Vid and Slide Sharing

Social Media – Social Bookmarking & Tagging

Social Media – Examples Business Cornwall Surfers Against Sewage Mission Pie

Business Cornwall

Surfers Against Sewage

Mission Pie

Social Media – Business Cornwall

Social Media – Business Cornwall RSS

Social Media – Business Cornwall

Social Media – Business Cornwall

Social Media – Business Cornwall

Social Media – Business Cornwall

Social Media – Surfers Against Sewage

Social Media – Surfers Against Sewage

Social Media – Surfers Against Sewage

Social Media – Mission Pie

Social Media – Mission Pie

Social Media - Conclusion What is it? What can it do for me? Who’s using it? How do I learn more…

What is it?

What can it do for me?

Who’s using it?

How do I learn more…

Social Media – How do I learn more? www.uknetweb.com/blog www.greatinternetmarketing.co.uk Find me on Facebook, LinkedIn and Twitter Free Social Media Taster Course Thursday April 2 nd 2009 Training and Coaching Packages

www.uknetweb.com/blog

www.greatinternetmarketing.co.uk

Find me on Facebook, LinkedIn and Twitter

Free Social Media Taster Course Thursday April 2 nd 2009

Training and Coaching Packages