0
By Oliver Ewbank (@Koozai_Ollie)
PAGE ONE DOMINATION
#EDGELONDON – MAY 2014
STAT
Research Website Research
BrandResearchBuy
WHY IS
THIS IMPORTANT?
25%OF BRAND RELATED SEARCHES DON’T
END UP ON YOUR SITE
ClickZ
DID YOU
KNOW? 90%OF CUSTOMERS SAY
THAT BUYING DECISIONS
ARE INFLUENCED BY
ONLINE REVIEWS
(MARKETING LAND)
THE SERPS
PAGE 1 DOMINATION
ON-PAGE
OPTIMISATION
META DATA
TECHNICAL
SEO
DON’T DUPLICATE
THE SOLUTIONS
SITELINK
OPTIMISATION
WHAT ARE
RICH SNIPPETS?
“Structured markup is a way of annotating
information already on your website to help
Google and o...
POSSIBLE
MARKUPS
HOW TO USE
YOUR BLOG
https://plus.google.com/authorship
PROFILE
OPTIMISATION
LET’S GET SOCIAL
LinkedIn Quora Facebook Twitter
YouTubeGoogle+SlidesharePinterest
Expertfile FourSquare About.Me Scoop.it
STRONG PROFILES
TOP RANKING SITES
1 - Domains
2 - Wikipedia
3 - News
4 - Financials
5 - Customers
6 – Social Profiles
7 - Niche Sites
8 - ...
PR Team: Citation in headline?
GOOGLE NEWS
Blog Content: Breaking news?
Quality: Journalistic standards?
Advice columns: W...
GOOGLE+
OPTIMISATION
LINK
ANALYSIS
A good link is one that adds value to the user
Will the link deliver traffic, conversions, brand
awareness, shares, or eng...
LINK ANALYSIS
TOOLS
NofollowRemove
LINK OPTIONS
Disavow Noindex
BRAND
MONITORING
WHAT IS
BRAND MONITORING?
PHRASES TO
MONITOR
SITES TO
MONITOR
Your
Site
Social
Media
Industry
Related
Blogs
Personal
Blogs
Forums
Reviews
Articles
Photos
Competitors
V...
PAID
TOOLS
FREE
TOOLS
Gain fantastic FREE insights
into how your brand is shared
socially, with Google Analytics
reporting
Gain fantastic FREE i...
NEGATIVE
BRAND SEARCHES
BRAND TERM
TRAFFIC ALERTS
MORE TIPS
FREE
Whitepaper
at
Koozai.com
BUILD RELEVANCE
Your
Website
Extra Domain
Wikipedia
Press Release
Social Profiles
Google+
YouTube Facebook
Twitter
Google+...
CONTENT
MARKETING
Award
Promotion
Blog
Content
Blogger
Reviews
Competition
Promotion
Glossary of
Terms
FAQsE-BooksQuestionnaires
Whitepapers...
INFOGRAPHICS
Brainstorm
Shortlist
Targeted
Sites
Create
Content
OutreachPublishPromote
CONTENT STRATEGY
CONTENT PROMOTION
Referral
Traffic
Social
Signals
Citations
THE RESULTS
Conversions Engagement
IN
SUMMARY
THANK YOU FOR LISTENING
@Koozai_Ollie
oliver.ewbank@koozai.com
0845 485 1262
koozai.com
@Koozai_Ollie
oliver.ewbank@koozai.com
0845 485 1262
IMAGES & CREDITS
http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-b...
RESOURCES
http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
http://www.seowizz.net
http:/...
THANK YOU FOR LISTENING
@Koozai_Ollie
oliver.ewbank@koozai.com
0845 485 1262
koozai.com
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
Oliver Ewbank: Page One Domination
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  • Free tool at the endAvoid pitfalls, get it right the first timeControl page one of GooglePosition positive pressRemove negative itemsProtect brand assetsIf not done you will lose page 1 dominanceImage by daoducquan
  • http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-winning-the-men-10000m-final-during-the-20th-e
  • http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint
  • http://www.bigstockphoto.com/image-44417665/stock-photo-virgin-america-airbus-a320-214
  • http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-hugo-boss-based-in-metzingen-in-germany-it-has
  • http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds
  • http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark
  • http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-homepage-with-a-cursor-on-the-search-button
  • http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear
  • http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots
  • http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-rainforest-costa-rica-curious-cute-night
  • http://www.bigstockphoto.com/image-43262254/stock-vector-super-hero-background
  • This will help you whether you’ve already upgraded or not.
  • http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d
  • http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background
  • http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples
  • http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic
  • http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference
  • http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus
  • This will help you whether you’ve already upgraded or not.
  • http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica
  • CHANGE COLOURS
  • http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie
  • http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen
  • Transcript of "Oliver Ewbank: Page One Domination"

    1. 1. By Oliver Ewbank (@Koozai_Ollie) PAGE ONE DOMINATION #EDGELONDON – MAY 2014
    2. 2. STAT
    3. 3. Research Website Research BrandResearchBuy WHY IS THIS IMPORTANT?
    4. 4. 25%OF BRAND RELATED SEARCHES DON’T END UP ON YOUR SITE ClickZ
    5. 5. DID YOU KNOW? 90%OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS (MARKETING LAND)
    6. 6. THE SERPS
    7. 7. PAGE 1 DOMINATION
    8. 8. ON-PAGE OPTIMISATION
    9. 9. META DATA
    10. 10. TECHNICAL SEO
    11. 11. DON’T DUPLICATE
    12. 12. THE SOLUTIONS
    13. 13. SITELINK OPTIMISATION
    14. 14. WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
    15. 15. POSSIBLE MARKUPS
    16. 16. HOW TO USE YOUR BLOG
    17. 17. https://plus.google.com/authorship
    18. 18. PROFILE OPTIMISATION
    19. 19. LET’S GET SOCIAL
    20. 20. LinkedIn Quora Facebook Twitter YouTubeGoogle+SlidesharePinterest Expertfile FourSquare About.Me Scoop.it STRONG PROFILES
    21. 21. TOP RANKING SITES 1 - Domains 2 - Wikipedia 3 - News 4 - Financials 5 - Customers 6 – Social Profiles 7 - Niche Sites 8 - Vouchers 9 - Industry 10 - Videos
    22. 22. PR Team: Citation in headline? GOOGLE NEWS Blog Content: Breaking news? Quality: Journalistic standards? Advice columns: Wont be featured
    23. 23. GOOGLE+ OPTIMISATION
    24. 24. LINK ANALYSIS
    25. 25. A good link is one that adds value to the user Will the link deliver traffic, conversions, brand awareness, shares, or engagement? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
    26. 26. LINK ANALYSIS TOOLS
    27. 27. NofollowRemove LINK OPTIONS Disavow Noindex
    28. 28. BRAND MONITORING
    29. 29. WHAT IS BRAND MONITORING?
    30. 30. PHRASES TO MONITOR
    31. 31. SITES TO MONITOR Your Site Social Media Industry Related Blogs Personal Blogs Forums Reviews Articles Photos Competitors Videos
    32. 32. PAID TOOLS
    33. 33. FREE TOOLS
    34. 34. Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting
    35. 35. NEGATIVE BRAND SEARCHES
    36. 36. BRAND TERM TRAFFIC ALERTS
    37. 37. MORE TIPS FREE Whitepaper at Koozai.com
    38. 38. BUILD RELEVANCE Your Website Extra Domain Wikipedia Press Release Social Profiles Google+ YouTube Facebook Twitter Google+ YouTube Visuals Your Blog Infographic Your Blog News News News
    39. 39. CONTENT MARKETING
    40. 40. Award Promotion Blog Content Blogger Reviews Competition Promotion Glossary of Terms FAQsE-BooksQuestionnaires Whitepapers Press Releases Infographics Videos CONTENT MARKETING
    41. 41. INFOGRAPHICS
    42. 42. Brainstorm Shortlist Targeted Sites Create Content OutreachPublishPromote CONTENT STRATEGY
    43. 43. CONTENT PROMOTION
    44. 44. Referral Traffic Social Signals Citations THE RESULTS Conversions Engagement
    45. 45. IN SUMMARY
    46. 46. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
    47. 47. @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262
    48. 48. IMAGES & CREDITS http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain- winning-the-men-10000m-final-during-the-20th-e http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store- hugo-boss-based-in-metzingen-in-germany-it-has http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com- homepage-with-a-cursor-on-the-search-button http://www.bigstockphoto.com/image-49897850/stock-vector-responsive-design http://www.bigstockphoto.com/image-36797585/stock-photo-awesome-evaluation-form http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in- rainforest-costa-rica-curious-cute-night http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen
    49. 49. RESOURCES http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://www.seowizz.net http://www.clickz.com/clickz/news/1702845/study-brand-searches-stray-companys-site http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a- customer-service-issue-than-the-resolution-38756 http://www.thinkwithgoogle.com/articles/constant-consideration-new-vehicle-study.html http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://searchenginewatch.com/article/2120682/Image-Optimization-How-to-Rank-on-Image- Search http://searchengineland.com/faq-all-about-the-banner-ad-test-in-googles-search-results- 175045 http://www.koozai.com/blog/branding/reputation-management/content-marketing-tactics- enhance-page-one-domination/ http://games.usvsth3m.com/north-o-meter/ http://www.gjwtitmuss.co.uk/blog/resources/owning-your-first-pet-dog/ http://namechk.com/ https://brandyourself.com/
    50. 50. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
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