Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
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Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO

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Topic: Future Proofing Your SEO ...

Topic: Future Proofing Your SEO

This year Google released fresh Panda and Penguin algorithm updates. The updates have shaken up the world of search and forced digital marketers to change their approach to SEO. By future proofing your website you can make sure that your SEO strategy is both sustainable and profitable.

Key takeaways:
Conduct a 10 minute SEO health check
How to meet the Google Webmaster Guidelines
Panda proof your content for future updates
Penguin proof your backlinks for future updates
How to detect and remove unnatural links (tips and tools)
When to use the Google Disavow Tool
How to submit a Google Reconsideration Request
Successful content marketing strategies
Sustainable inbound marketing techniques
SEO checks you can (and should) do every day

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  • This will help you whether you’ve already upgraded or not.
  • This will help you whether you’ve already upgraded or not.
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  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….

Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO Presentation Transcript

  • 1. By Oliver Ewbank (@Koozai_Ollie) FUTURE PROOFING SEO #EDGEBHAM – SEPTEMBER 2013
  • 2. SEO IS CHANGING
  • 3. SUSTAINABLE SEO
  • 4. ON-PAGE OPTIMISATION
  • 5. META DATA
  • 6. TECHNICAL SEO
  • 7. WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
  • 8. POSSIBLE MARKUPS
  • 9. HOW TO USE YOUR BLOG
  • 10. QUALITY COPY
  • 11. DON’T DUPLICATE
  • 12. THE SOLUTIONS
  • 13. LINK ANALYSIS
  • 14. RECONSIDERATION REQUEST
  • 15. Links on SEO directories, blog networks, advertorial networks and any other SEO ‘scheme’ should be removed, disavowed or nofollowed Will the link deliver referral traffic (if nothing else)? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
  • 16. AVOID THESE TOO
  • 17. LINK ANALYSIS TOOLS
  • 18. Anchor Text: Natural? REVIEW DATA IP Address: Suspicious? PageRank: Too good to be true? Relevancy: Irrelevant?
  • 19. NofollowRemove LINK OPTIONS Disavow Noindex
  • 20. DISAVOW TIPS
  • 21. RECONSIDERATION REQUEST Only if unnatural link warning is seen in Google Webmaster Tools Tone of Cover Letter Provide Data
  • 22. 2,400 LINKS DISAVOWED DATA BASED EVIDENCE
  • 23. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper kooz.ai/backlinks-guide
  • 24. CONTENT MARKETING
  • 25. Content Marketing Brand Protection Niche Directories Genuine PR WHITE HAT TACTICS Guest Blog Posts Infographics
  • 26. Award Promotion Blog Content Blogger Reviews Competition Promotion Glossary of Terms FAQsE-BooksQuestionnaires Whitepapers Press Releases Infographics Videos CONTENT MARKETING
  • 27. GUEST BLOG POSTS
  • 28. INFOGRAPHICS
  • 29. Backlinks Social Signals Citations THE RESULTS Page 1 Domination Penguin Proof
  • 30. Educate Inform Referral Traffic 6 Month Strategy Share It Relevant to User YOUR CONTENT Branded Links Premium Content
  • 31. Brainstorm Shortlist Targeted Sites Create Content OutreachPublishPromote CONTENT STRATEGY
  • 32. Source: Concert Hotels
  • 33. Run Panguin Tool Google Webmaster Tools Screaming Frog Google Analytics Test Robots.txt GWT Latest Links 10 MINUTES Copyscape Link Risk
  • 34. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
  • 35. IMAGE CREDITS 72 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/ http://www.bigstockphoto.com/
  • 36. RESOURCES http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://www.seroundtable.com/google-press-releases-nofollow-17151.html http://www.stateofsearch.com/future-proofing-link-building-strategies/ http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://moz.com/blog/seos-dilemma-link-building-vs-content-marketing-whiteboard-friday http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization http://www.koozai.com/blog/search-marketing/daily-seo-checks/ http://www.seowizz.net Google Penalty Recovery (Brighton SEO ) -Tim Grace http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
  • 37. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com