0
By Oliver Ewbank (@Koozai_Ollie)
FUTURE PROOFING SEO
#EDGEBHAM – SEPTEMBER 2013
SEO IS
CHANGING
SUSTAINABLE SEO
ON-PAGE
OPTIMISATION
META DATA
TECHNICAL
SEO
WHAT ARE
RICH SNIPPETS?
“Structured markup is a way of annotating
information already on your website to help
Google and o...
POSSIBLE
MARKUPS
HOW TO USE
YOUR BLOG
QUALITY
COPY
DON’T DUPLICATE
THE SOLUTIONS
LINK
ANALYSIS
RECONSIDERATION
REQUEST
Links on SEO directories, blog networks, advertorial
networks and any other SEO ‘scheme’ should be
removed, disavowed or n...
AVOID THESE TOO
LINK ANALYSIS
TOOLS
Anchor Text: Natural?
REVIEW DATA
IP Address: Suspicious?
PageRank: Too good to be true?
Relevancy: Irrelevant?
NofollowRemove
LINK OPTIONS
Disavow
Noindex
DISAVOW
TIPS
RECONSIDERATION
REQUEST
Only if
unnatural link
warning is
seen in Google
Webmaster
Tools
Tone of
Cover Letter
Provide
Data
2,400
LINKS DISAVOWED
DATA
BASED
EVIDENCE
LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
kooz.ai/backlinks-guide
CONTENT
MARKETING
Content
Marketing
Brand
Protection
Niche
Directories
Genuine
PR
WHITE HAT
TACTICS
Guest Blog
Posts
Infographics
Award
Promotion
Blog
Content
Blogger
Reviews
Competition
Promotion
Glossary of
Terms
FAQsE-BooksQuestionnaires
Whitepapers...
GUEST BLOG
POSTS
INFOGRAPHICS
Backlinks
Social
Signals
Citations
THE RESULTS
Page 1
Domination
Penguin
Proof
Educate
Inform
Referral Traffic
6 Month Strategy
Share It
Relevant to User
YOUR
CONTENT
Branded Links Premium Content
Brainstorm
Shortlist
Targeted
Sites
Create
Content
OutreachPublishPromote
CONTENT
STRATEGY
Source: Concert Hotels
Run Panguin Tool
Google Webmaster
Tools
Screaming Frog
Google Analytics
Test Robots.txt
GWT Latest Links
10 MINUTES
Copysc...
THANK YOU FOR LISTENING
@Koozai_Ollie
oliver.ewbank@koozai.com
0845 485 1262
koozai.com
IMAGE CREDITS
72 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/
http://www.bigstockphoto.com/
RESOURCES
http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156
http://www.seroundtab...
THANK YOU FOR LISTENING
@Koozai_Ollie
oliver.ewbank@koozai.com
0845 485 1262
koozai.com
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO
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Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO

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Topic: Future Proofing Your SEO

This year Google released fresh Panda and Penguin algorithm updates. The updates have shaken up the world of search and forced digital marketers to change their approach to SEO. By future proofing your website you can make sure that your SEO strategy is both sustainable and profitable.

Key takeaways:
Conduct a 10 minute SEO health check
How to meet the Google Webmaster Guidelines
Panda proof your content for future updates
Penguin proof your backlinks for future updates
How to detect and remove unnatural links (tips and tools)
When to use the Google Disavow Tool
How to submit a Google Reconsideration Request
Successful content marketing strategies
Sustainable inbound marketing techniques
SEO checks you can (and should) do every day

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  • This will help you whether you’ve already upgraded or not.
  • This will help you whether you’ve already upgraded or not.
  • CHANGE COLOURS
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • Transcript of "Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO"

    1. 1. By Oliver Ewbank (@Koozai_Ollie) FUTURE PROOFING SEO #EDGEBHAM – SEPTEMBER 2013
    2. 2. SEO IS CHANGING
    3. 3. SUSTAINABLE SEO
    4. 4. ON-PAGE OPTIMISATION
    5. 5. META DATA
    6. 6. TECHNICAL SEO
    7. 7. WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
    8. 8. POSSIBLE MARKUPS
    9. 9. HOW TO USE YOUR BLOG
    10. 10. QUALITY COPY
    11. 11. DON’T DUPLICATE
    12. 12. THE SOLUTIONS
    13. 13. LINK ANALYSIS
    14. 14. RECONSIDERATION REQUEST
    15. 15. Links on SEO directories, blog networks, advertorial networks and any other SEO ‘scheme’ should be removed, disavowed or nofollowed Will the link deliver referral traffic (if nothing else)? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
    16. 16. AVOID THESE TOO
    17. 17. LINK ANALYSIS TOOLS
    18. 18. Anchor Text: Natural? REVIEW DATA IP Address: Suspicious? PageRank: Too good to be true? Relevancy: Irrelevant?
    19. 19. NofollowRemove LINK OPTIONS Disavow Noindex
    20. 20. DISAVOW TIPS
    21. 21. RECONSIDERATION REQUEST Only if unnatural link warning is seen in Google Webmaster Tools Tone of Cover Letter Provide Data
    22. 22. 2,400 LINKS DISAVOWED DATA BASED EVIDENCE
    23. 23. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper kooz.ai/backlinks-guide
    24. 24. CONTENT MARKETING
    25. 25. Content Marketing Brand Protection Niche Directories Genuine PR WHITE HAT TACTICS Guest Blog Posts Infographics
    26. 26. Award Promotion Blog Content Blogger Reviews Competition Promotion Glossary of Terms FAQsE-BooksQuestionnaires Whitepapers Press Releases Infographics Videos CONTENT MARKETING
    27. 27. GUEST BLOG POSTS
    28. 28. INFOGRAPHICS
    29. 29. Backlinks Social Signals Citations THE RESULTS Page 1 Domination Penguin Proof
    30. 30. Educate Inform Referral Traffic 6 Month Strategy Share It Relevant to User YOUR CONTENT Branded Links Premium Content
    31. 31. Brainstorm Shortlist Targeted Sites Create Content OutreachPublishPromote CONTENT STRATEGY
    32. 32. Source: Concert Hotels
    33. 33. Run Panguin Tool Google Webmaster Tools Screaming Frog Google Analytics Test Robots.txt GWT Latest Links 10 MINUTES Copyscape Link Risk
    34. 34. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
    35. 35. IMAGE CREDITS 72 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/ http://www.bigstockphoto.com/
    36. 36. RESOURCES http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://www.seroundtable.com/google-press-releases-nofollow-17151.html http://www.stateofsearch.com/future-proofing-link-building-strategies/ http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://moz.com/blog/seos-dilemma-link-building-vs-content-marketing-whiteboard-friday http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization http://www.koozai.com/blog/search-marketing/daily-seo-checks/ http://www.seowizz.net Google Penalty Recovery (Brighton SEO ) -Tim Grace http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
    37. 37. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
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