Luke Aikman - OTE Bristol - Social Media in 30 mins

271 views
197 views

Published on

Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media

Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
271
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistantly.PR style social – no use.
  • Twitter – 10m UK – 47/53Facebook – 31m UK – 48/52Pinterest (50m worldwide) – 80% FemaleLinkedin – 12m UK – 70% male
  • Photos53% Likes104% comments 84% more clicks
  • Posting 1-4 times per day gets 71% more engagement
  • Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
  • Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
  • Reddit 70mStumbleupon 25m
  • Now drives more traffic to websites than Google+, YouTube and Linkedin combined!More traffic than TwitterMore traffic than BingOver 10 million connected FB users4th Largest traffic driver worldwideAverage order values of networks:Twitter $69FB $80Pinterest $179... people are shopping on PinterestTwice as likely to purchase as a FB click70% of people are using Pinterest to find what to buy
  • Luke Aikman - OTE Bristol - Social Media in 30 mins

    1. 1. Social Media in30 mins@lukeaikman
    2. 2. Who?
    3. 3. The Biggest SocialMistake
    4. 4. Plan to Win
    5. 5. Define Your Goals• Build Brand?• Build relationships?• Find selling opportunities?• Improve SEO?• Improve customer service?
    6. 6. Know your platforms
    7. 7. Content Is King…
    8. 8. Define Your Customers
    9. 9. What Are YourCompetitors Doing?
    10. 10. Power Contenthttp://Infogr.am
    11. 11. Be Consistent
    12. 12. Content Is King…• Ask for the action desired• Overlay text on images• Use humor• Use current events (twist everything)• Post vouchers• Push comments• Post frequently• Afternoons• Questions, stats, infographics, polls
    13. 13. The 2nd Biggest SocialMistake
    14. 14. Recommend - a- FriendCreatingaStep Change in Geek Squad’s Business
    15. 15. DATA DATA DATA
    16. 16. Facebook Engaged ToFacebook Rock Star
    17. 17. APIs
    18. 18. Basic Permissions
    19. 19. Find (Your) Influencers
    20. 20. Analytics• Build Brand?• Build relationships?• Find selling opportunities?• Improve SEO?• Improve customer service?
    21. 21. Getting Content Moving
    22. 22. In a Couple of Minutes
    23. 23. Luke Aikman@lukeaikmanluke@nudgedigital.co.uk

    ×