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Luke Aikman - OTE Bristol - Social Media in 30 mins
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Luke Aikman - OTE Bristol - Social Media in 30 mins

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Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media ...

Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media

Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes

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  • Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistantly.PR style social – no use.
  • Twitter – 10m UK – 47/53Facebook – 31m UK – 48/52Pinterest (50m worldwide) – 80% FemaleLinkedin – 12m UK – 70% male
  • Photos53% Likes104% comments 84% more clicks
  • Posting 1-4 times per day gets 71% more engagement
  • Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
  • Social, like all marketing, won’t work or do anything useful if you don’t research, plan, measure and improve consistently.PR style social – no use.
  • Reddit 70mStumbleupon 25m
  • Now drives more traffic to websites than Google+, YouTube and Linkedin combined!More traffic than TwitterMore traffic than BingOver 10 million connected FB users4th Largest traffic driver worldwideAverage order values of networks:Twitter $69FB $80Pinterest $179... people are shopping on PinterestTwice as likely to purchase as a FB click70% of people are using Pinterest to find what to buy

Luke Aikman - OTE Bristol - Social Media in 30 mins Luke Aikman - OTE Bristol - Social Media in 30 mins Presentation Transcript

  • Social Media in30 mins@lukeaikman
  • Who?
  • The Biggest SocialMistake
  • Plan to Win
  • Define Your Goals• Build Brand?• Build relationships?• Find selling opportunities?• Improve SEO?• Improve customer service?
  • Know your platforms
  • Content Is King…
  • Define Your Customers
  • What Are YourCompetitors Doing?
  • Power Contenthttp://Infogr.am
  • Be Consistent
  • Content Is King…• Ask for the action desired• Overlay text on images• Use humor• Use current events (twist everything)• Post vouchers• Push comments• Post frequently• Afternoons• Questions, stats, infographics, polls
  • The 2nd Biggest SocialMistake
  • Recommend - a- FriendCreatingaStep Change in Geek Squad’s Business
  • DATA DATA DATA
  • Facebook Engaged ToFacebook Rock Star
  • APIs
  • Basic Permissions
  • Find (Your) Influencers
  • Analytics• Build Brand?• Build relationships?• Find selling opportunities?• Improve SEO?• Improve customer service?
  • Getting Content Moving
  • In a Couple of Minutes
  • Luke Aikman@lukeaikmanluke@nudgedigital.co.uk